How to Launch a New Product at a Trade Show?Launching a new product can be a daunting task, but trade shows offer a unique opportunity to reach potential customers and get feedback.If you’re planning to launch a new product at a trade show, there are a few important steps to keep in mind.Plan your product […]
The type of seating you choose for your trade show booth can influence how people perceive and interact with your exhibit at a trade show. Research by Robert Sommer, a renowned environmental psychologist, suggests that seating arrangements can affect people’s perceptions, feelings of inclusion, and overall engagement. Uncomfortable or uninspiring chairs send a subtle message […]