9 ways to make your trade show exhibit graphics interesting to your target audience
When it comes to trade show graphics, the key is to make sure they are targeted to your specific audience.
Your booth may be full of amazing products, but if your graphics don't speak to the needs and interests of your target audience, they're not going to be very effective.
So how can you make sure your trade show booth graphics are enticingly targeted to your ideal customers or clients?
Here are some tips:
Get the headline right.
The headline is the most important part of any piece of marketing collateral, and that includes trade show graphics.
Your headline should be clear, concise, and directly address the needs of your target audience.
Don't try to be clever or cutesy - just make sure your headline makes it abundantly clear what you're offering and why it's valuable to your target audience.
Don’t focus on features. Focus on Benefits
Most businesses make the mistake of focusing on features rather than benefits when it comes to their marketing.
For example, a graphic might list the features of a product, such as "10x zoom" or "waterproof up to 100 feet."
While these may be important details, they're not nearly as compelling as the benefits your product offers.
For example, "10x zoom" becomes much more valuable when you explain that it allows your customers to take amazing close-up photos of their kids or grandkids.
And "waterproof up to 100 feet" becomes a lot more enticing when you explain that it means they can take their camera with them on all their adventures, without having to worry about it getting ruined.
So when you're creating your trade show graphics, make sure you focus on the benefits of your products or services, rather than just the features.
Address their concerns.
One of the best ways to make your trade show graphics more enticingly targeted is to address the specific concerns of your target audience.
What are they worried about? What keeps them up at night?
If you can directly address their concerns with your graphics, you'll be much more likely to capture their attention - and eventually, their business.
Make them laugh while they learn
Humor is always a good way to get people's attention.
If you can make your target audience laugh with your trade show graphics, they're much more likely to remember your booth - and your business - long after the trade show is over.
Of course, not every business can or should use humor in their trade show graphics.
But if it makes sense for your brand, don't be afraid to experiment with it.
People love numbers.
They're concrete, they're specific, and they help people understand complex concepts quickly and easily.
So if you can include numbers in your trade show graphics, you'll be much more likely to capture people's attention - and hold it.
Some good examples of using numbers in your trade show graphics might be:
"We've helped X number of businesses save money on their taxes."
"Our products are X% more effective than the competition's."
"X number of people use our products every day"
Testimonials are always a good way to build trust and credibility with your target audience.
If you can include testimonials from satisfied customers in your trade show graphics, you'll be much more likely to win over the people who are visiting your booth.
Just make sure you use testimonials that are relevant to your target audience, and that address their specific needs and concerns.
De-risk the decision
People are naturally risk-averse.
They don't like to make decisions that could have negative consequences for them, even if those decisions also have the potential for great rewards.
So if you can find a way to de-risk the decision to do business with you, you'll be much more likely to win over your target audience.
One way to do this is to offer a money-back guarantee.
This shows your target audience that you're confident in your products or services, and that you're willing to put your money where your mouth is.
It's a great way to build trust and credibility - and it can be a powerful marketing tool.
Instead of focusing on features, emphasize the results you’ll get.
As we've mentioned, people are more interested in the benefits of your products or services than the features.
So if you can sell them on the outcomes they'll experience by doing business with you, rather than the features of your products or services, you'll be much more likely to win their business.
For example, instead of saying "our software has X number of features," you might say "our software will help you save time and money."
It's a subtle difference, but it can make a big impact on your target audience.
Write a killer call=to-action
Your call-to-action is the most important part of your trade show graphics. It's what you want your target audience to do after they see your graphics.
So it's important to make sure your call-to-action is clear, concise, and actionable. Some things to keep in mind when writing your call-to-action:
Make it specific. Tell your target audience exactly what you want them to do.
Make it easy. Don't make your target audience work too hard to comply with your call-to-action.
Make it benefits-focused. Focus on the benefits your target audience will experience by taking action.
By following these tips, you can create trade show graphics that will capture your target audience's attention - and get them to take action.
So don't be afraid to experiment, and see what works best for your business.