The price you approve is the price you pay. In writing, before you commit.
One fixed number covering design, build, graphics, freight, installation and dismantle. What you approve is what you pay — and what the Convention Center bills you directly is calculated for your budget before you commit, not discovered during move-in.
Filters the booths below — every one shows its San Diego price.
Not stock structures with your logo applied. We are a full-service trade show exhibit builder — custom design, in-house fabrication, graphics, freight, installation and dismantle, all under one fixed price. This is the standard your San Diego booth is held to.
Teramind
1,800 sq ft island with interactive demo zones.
Radware
Hands-on learning stations inside a four-sided island.
Appdome
Security demo theatre built for high-volume technical traffic.
SpyCloud
Interactive stations arranged for one-to-one conversation.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
IMAX
Large-format island built around a screening experience.
Microsoft
Modular island scaled across a multi-show programme.
Also built for Genea, Dunnhumby, Chili Piper, LHH, Calm and Spekit.
We are a trade show exhibit rental company built around one promise: the number you approve is the number you pay. No change orders, no labour reconciliation, no invoice after the show that you have to explain upward.
For the person who owns the budget, that’s the entire job: a number that holds from the planning meeting to the final invoice, with the show’s own charges calculated alongside it before anything is signed.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price. No change orders, no post-show reconciliation.
Your booth stands fully assembled and lit at our facility and you approve photographs of the actual build. Problems get found on our floor, where they cost an afternoon.
Space, electrical, drayage and rigging are billed to you by the venue whoever you hire. We calculate them for your exact booth before you commit and file every order at advance rates — so the total is a number, not a range.
Union labour coordination, COI, EAC, electrical, rigging submissions and freight windows, all filed at advance rates. Nothing lands on your desk three days before it’s due.
Fixed all-in prices for custom exhibits, covering everything we control. What the show bills you directly sits alongside it, so the total is known before you sign rather than discovered afterwards.
| Footprint | Area | Fixed price | Typical use |
|---|---|---|---|
| 10×10 | 100 sq ft | $14,500 – $17,000 | Inline. One demo point, lead capture. |
| 10×20 | 200 sq ft | $21,500 – $26,500 | Inline. Demo plus seated conversation. |
| 20×20 | 400 sq ft | $33,500 – $38,500 | Island. Two or three zones, four-sided. |
| 20×30 | 600 sq ft | $36,000 – $42,000 | Island. Adds a semi-private meeting space. |
| 20×40 | 800 sq ft | $42,000 – $54,000 | Island. Multiple engagement zones. |
| 20×50 | 1,000 sq ft | $48,000 – $60,000 | Island. Long-run product wall. |
| 30×30 | 900 sq ft | $48,000 – $60,000 | Island. Enclosed meeting room, theatre seating. |
| 30×40 | 1,200 sq ft | $66,000 – $78,000 | Island. Flagship, double-deck capable. |
Every venue bills exhibitors directly for these and no exhibit rental company can absorb them. We calculate them for your budget before you commit and file every order at advance rates.
Ask an event manager what went wrong at their last San Diego show and you’ll usually hear about the invoice that arrived afterwards. Not the show’s charges — those are known, expected, and billed to you directly whoever you hire. The exhibit house’s invoice. Labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged.
Here is the same 20×20 island at the Convention Center, priced both ways. Both columns cover only what your exhibit house bills you.
Outside both columns, and identical either way: the San Diego Convention Center bills you directly for booth space, electrical, material handling (drayage), rigging, cleaning and internet. No exhibit house can absorb those and none should claim to. What we do is calculate them for your budget before you commit and file every order at advance rather than floor rates.
We quote higher and cost less. That is the whole argument, and it is why we publish the number rather than asking you to call for it.
Every exhibition booth below is priced for San Diego. Use the finder at the top of the page to narrow by size and budget — the results update here. Each one is a rental, available as a custom exhibit built to your brand.
12 booths · San Diego, California pricing
Unlike venues split across separate buildings, the Convention Center’s main exhibit floor runs as one continuous space along the waterfront — which changes how a booth has to work. Sightlines carry much further, and a structure that reads well in a compact hall can disappear here. As a booth builder working this venue, we design to the run of the floor rather than to the footprint alone.
A long contiguous floor rather than separate rooms. Aisles run further and crowds move along the length of the building, so a booth’s ends matter as much as its front. Hanging signage and vertical elements do disproportionate work here.
The Pavilion’s translucent roof means natural daylight, which almost nothing else in the convention world offers. It also means your lighting plan and graphic contrast need rethinking — backlit panels that dominate a dark hall read flat under a bright roof.
Dock access sits on a working city street between the Gaslamp Quarter and the marina. Freight windows are enforced tightly because there is nowhere for a late truck to wait. We schedule to the target time, not the show deadline.
San Diego is a union labour market and exhibitors cannot self-install. Rates sit below San Francisco and Chicago, which is part of why the city is an easier budget than either — but labour is still the largest variable line in most exhibitors’ show costs. It’s inside our fixed price, and we file at advance rather than floor rates.
We also work the Gaslamp hotel venues and Petco Park for city-wide events and satellite activations.
Most of what exhibits here doesn’t live here. San Diego’s biggest weeks are national meetings that rotate — AACR, DDW, BIO, Society for Neuroscience — in this building one year, Chicago or Boston or Philadelphia the next. Which means a San Diego booth is rarely a one-off. It’s usually year one of a travelling programme.
Most exhibitors re-run the same painful cycle every year: new city, new vendor quotes, new unknowns, a budget rebuilt from scratch. We built the fixed-price model for exactly this.
The booth you rent for San Diego follows your show — same structure, refreshed graphics, rebuilt and re-approved for each hall. Your brand looks identical in San Diego and in Chicago, because it’s the same booth.
We publish fixed prices city by city, so next year’s budget is a lookup, not a renegotiation. When the venue for the following year is announced, you already know your number.
No re-briefing a new local vendor each year. The same project manager carries your programme city to city — your graphics files, your layout decisions, the thing that went slightly wrong last year and won’t again.
If your show rotates, price the programme, not the year. Tell us the next three cities on your show’s calendar and we’ll quote all three — fixed, side by side, before you commit to any of them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
The binding constraint is the show’s own deadlines, not our production time. Advance electrical and rigging submissions close weeks before move-in, and anything landing in the city’s busiest weeks needs longer again.
| Show | Typical month | Venue | Start planning |
|---|---|---|---|
| AACR Annual Meeting | April · rotates | Convention Center | 5 months |
| Digestive Disease Week | May · rotates | Convention Center | 4 months |
| BIO International Convention | June · rotates | Convention Center | 5 months |
| ESRI User Conference | July | Convention Center | 5 months |
| Comic-Con International | July | Convention Center + city-wide | 6 months |
| Society for Neuroscience | November · rotates | Convention Center | 5 months |
Exhibiting at something not listed? Send us the show and we’ll pull its exhibitor manual and deadlines before quoting.
It’s the advance-order cutoff, and it lands roughly eight weeks earlier. Miss it and nothing stops — electrical, rigging and material handling simply reprice at floor rates. This is the sequence read backwards from your show date, which is how it actually needs planning.
If your show lands in a week when the city is running at capacity — July especially — treat every date above as two weeks earlier.
When a vendor falls through a month before a San Diego show, the constraint is production capacity and freight — both of which we own. We deliver complete pre-built, photo-verified booths from 10×10 through 20×40 into San Diego in three to four weeks, at the same fixed price as a six-month lead time.
Tell us the show, the footprint and what the booth needs to do. You’ll have design concepts and one fixed San Diego price back within 24 hours — including what the Convention Center will bill you directly.
Or call us directly — (800) 379-8451
