Case Study
Creating a Sustainable Exhibition Experience at Groceryshop 2024
Visual Impact
Project Overview
The Challenge
When Afresh Technologies approached us as the primary sponsor of Groceryshop 2024, they had a vision: to create more than just a booth—they wanted an immersive brand experience that would resonate with every visitor.
The challenge was multi-faceted: design a space that seamlessly integrated sustainability with functionality, while maintaining the premium aesthetic befitting a primary sponsor. The booth needed to accommodate private meetings, provide comfortable lounging areas, showcase interactive demos, and most importantly, tell the Afresh story in a compelling way.
"We needed a partner who could translate our commitment to reducing food waste into a physical space that would inspire the grocery industry."
The Creative Journey
We began by immersing ourselves in Afresh's mission of eliminating food waste through AI-powered solutions. Understanding their technology and values became the foundation for our design approach—every element would reflect their commitment to sustainability and innovation.
Our design team developed a concept that would feel like stepping into Afresh's vision of the future—clean, green, and technologically advanced. We created an open, flowing layout that would naturally guide visitors through different experience zones.
Sustainability wasn't just a checkbox—it was woven into every material choice. We sourced reclaimed wood, recycled aluminum structures, and living plants that would later be donated to local community gardens.
We choreographed the visitor journey from first impression to lasting memory. The prominent Afresh branding drew attention from across the show floor, while the carefully planned traffic flow ensured every visitor experienced the full narrative.
Design Elements
A sophisticated glass-walled conference room provided acoustic privacy while maintaining visual connection to the broader experience.
Comfortable seating areas with biophilic design elements created inviting spaces for informal conversations.
Multiple touchscreen displays showcased Afresh's AI platform in action, allowing visitors to explore real-world applications.
Integrated planters and green walls served as living metaphors for growth and sustainability.
LED lighting systems with programmable scenes created different moods throughout the day.
Strategic placement of infographics and success stories guided visitors through Afresh's impact journey.
Gallery
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The Impact
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