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How Afresh Brought Fresh Thinking to Groceryshop with a Sustainable AI Booth

Trusted by Brands Who Refuse to Blend In

Client Client Client IMAX Dunnhumby Appdome Genea
Afresh at Groceryshop | Case Study

Afresh at Groceryshop

Where sustainability, clarity, and AI came to life on the show floor.

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↓ Explore the Case Study

What Afresh Needed

  • Simplify a technical AI solution into a clear, emotionally resonant message
  • Build brand trust in a busy trade show environment
  • Stand out in a crowd without being overwhelming
  • Enable live demos and private conversations in one space

How We Solved It

  • Created a dual-zone 20x30 booth: live demos in front, lounge in back
  • Used green accents, natural wood, and soft lighting to align with their brand
  • Custom message walls and interactive panels helped tell the product story
  • Structured layout promoted both walk-by visibility and focused discussions

Visual Highlights

Watch the Booth Experience

Results That Matter

2x

Executive Meetings

80%

Booth Engagement Increase

4.9/5

Experience Rating

100%

Client Satisfaction

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