Case Study
Base
One platform, all channels — Base’s 10×20 booth at Prosper Show 2026 turned vivid cobalt blue, illuminated letter-cube branding, and an integration wall showcasing 1,700+ connections into a compelling destination for marketplace sellers scaling across Amazon, Walmart, and beyond
Pure Exhibits designed and built Base’s custom 10×20 ft inline booth at Prosper Show 2026 — Booth #559 at The Wynn Las Vegas, March 10–12, 2026 — creating a tech-forward environment anchored by a freestanding illuminated “base.” letter-cube installation, a raised kiosk tower with curved overhead canopy, dual flat-screen demo stations, a lounge zone with white egg-pod chairs, and a striking integration partner wall displaying logos from Amazon, Walmart, Shopify, eBay, TikTok, ChatGPT, SHEIN, FedEx, DHL, Best Buy, Nordstrom, Kohl’s, and dozens more — all unified by Base’s signature royal blue palette, recessed LED downlighting, blue carpet flooring, and the “One platform. All channels.” brand message. Positioned at Booth #559 in the Wynn’s ornate ballroom, Base’s booth delivered its AI-native omnichannel commerce platform to the most serious marketplace sellers and e-commerce leaders at the premier Amazon and Walmart seller conference.
The Challenge
Making an AI-Native E-Commerce Platform Impossible to Walk Past at Prosper Show
Base arrived at Prosper Show 2026 with a clear mission: how does an AI-native omnichannel e-commerce platform — trusted by 30,000+ brands including Samsung, Philips, and Decathlon, processing $17 billion+ in GMV across 180 countries with 1,700+ integrations spanning Amazon, Walmart, Shopify, eBay, TikTok Shop, and dozens more — cut through the noise at the premier marketplace seller conference? Prosper Show draws the most serious e-commerce operators in the industry to The Wynn Las Vegas each March: sellers doing seven, eight, and nine figures on Amazon and Walmart who have seen every software pitch and every dashboard demo on the circuit. The Wynn’s ornate ballroom setting — coffered ceilings, chandeliers, gold sculptures, warm amber lighting — creates a visual environment that swallows conventional trade show booths whole. Base needed a 10×20 ft presence that could compete visually with island exhibitors while communicating a complex product story: this isn’t just a listing tool or an order manager, it’s the operating system for growing e-commerce — OMS, PIM, ERP, WMS, and integrations unified on one subscription.
The brief called for a booth that could serve multiple engagement modes simultaneously: live product demonstrations showing real-time inventory sync, AI-powered listing automation, and dynamic pricing across channels; a lounge zone for deeper seller conversations; and a brand installation dramatic enough to draw foot traffic from across the ballroom floor. Pure Exhibits had previously built Base’s 20×30 booth at Shoptalk 2025 and understood the brand’s evolution from BaseLinker to Base.com — a transformation from a linking tool to a full-stack commerce platform recognized by Gartner as a Channel Integration App. The Prosper Show booth needed to distill that platform story into a 10×20 ft footprint while maintaining the visual authority of a much larger exhibit.
“One platform. All channels.”
— Base Brand Platform
The Creative Journey
When Blue, Bold, and Commerce Converge
The Letter-Cube Brand Installation
The single most distinctive element at Booth #559 — and the detail that made Base immediately identifiable from across the Prosper Show floor — was the freestanding illuminated “base.” letter-cube installation positioned at the front corner of the booth. A sculptural 3×3 grid of oversized cubes, each face alternating between vivid cobalt blue and warm beige, with large white letterforms spelling out “b,” “a,” “s,” “e,” and the signature period that punctuates the Base brand mark. The installation functioned as both a three-dimensional logo and a sculptural art piece — a brand totem that drew attendees toward the booth before they could even read the wall messaging. In the Wynn’s warm-toned ballroom with its golden chandeliers and amber lighting, the cool blue cubes created an immediate visual anchor: modern, confident, and unmistakably tech-forward. The installation’s three-dimensionality meant it read from multiple angles and distances — whether an attendee was approaching from the main aisle, passing from a neighboring booth, or scanning the floor from across the ballroom.
Dual-Zone Layout
The 10×20 ft footprint was organized into two distinct functional zones that operated simultaneously without competing for attention: a left flat-wall section with the primary brand messaging, integration partner grid, and a flat-screen demo monitor; and a right elevated kiosk tower with its own monitor, curved overhead canopy, and the “base.” logo backlit in white. Between them, an open lounge zone with white egg-pod chairs (Swan chair style), a round glass-top table with chrome legs, and a tropical potted plant created a space where marketplace sellers could sit, talk, and explore Base’s platform in a relaxed setting. The zones were connected by blue carpet flooring and unified by the recessed LED downlighting that lined the top edges of both wall sections, but each maintained its own visual identity — the left wall serving as the information-dense product story (integration logos, feature badges, QR code) while the right tower provided the tech-forward brand presence (the dramatic curved canopy, the illuminated header, the stats column listing 30,000+ brands and $17B+ GMV). This dual-zone approach gave a 10×20 ft booth the engagement surface area typically found in much larger exhibits.
The 1,700+ Integration Wall
The left back wall’s integration partner grid was Base’s secret weapon at a conference where every attendee is managing complexity across multiple sales channels. A large, meticulously designed grid of partner logos — Amazon, Walmart, Shopify, eBay, TikTok, ChatGPT, SHEIN, Target, Lowe’s, Best Buy, Nordstrom, FedEx, DHL, UPS, WooCommerce, Kohl’s, Macy’s, Wix, Magento, PrestaShop, and more — beneath the “1700+ integrations” headline created an immediate visual proof point. Prosper Show attendees are sellers who live and die by their integrations. Seeing their specific marketplace, shipping carrier, or storefront platform represented on the wall created an instant moment of recognition: “they connect to my stack.” The wall transformed the booth’s back panel from passive branding into an active discovery surface, with attendees scanning the grid to find their specific platforms and often discovering new integration possibilities they hadn’t considered. Below the grid, yellow pill-shaped feature badges highlighted specific capabilities — “AI-Powered Fast Listings,” “Intelligent Order and Fulfillment Orchestration,” “All-in-One Marketplace Manager (1P & 3P),” “Multi-Carrier Shipping Management,” “Intelligent Pricing Automation,” “Centralized B2B Commerce” — translating the integration story into actionable product value.
The Curved Canopy Kiosk Tower
The right section of the booth featured a raised kiosk tower with a dramatic curved overhead canopy — a smooth, rounded arch rather than a sharp corner — that gave the 10×20 ft booth the vertical presence of a much larger exhibit. The canopy’s header panel displayed “base.” in large backlit white lettering against a dark navy panel, with “One platform. All channels.” and “See how it works” as sub-headers. Beneath the canopy, a large flat-screen monitor ran live product demonstrations, mounted above a white shelf counter that served as a standing-height demo station where Base’s sales team could walk individual sellers through the platform’s capabilities: AI-native marketplace listing automation, real-time omnichannel inventory synchronization, centralized order management, and dynamic pricing intelligence. The right-side vertical panel displayed Base’s social proof credentials: “30,000+ brands,” “1,700+ integrations,” “17bn USD+ GMV,” “180 countries,” “19 years of development,” “Endless growth” — a stats column that gave every passing attendee six reasons to stop. The curved canopy’s glowing arch effect, combined with the recessed LED downlights, made the tower section glow like a beacon in the Wynn’s warm ballroom environment, creating a visual halo around the Base brand mark.
Lounge Experience
Between the information-dense left wall and the tech-forward right tower, the booth’s center featured an open lounge zone designed for the kind of conversations that Prosper Show sellers value most: unhurried, one-on-one discussions about platform capabilities, migration strategies, and operational scaling. Two to three white egg-pod chairs (modern Swan chair style) with a round glass-top table and chrome legs created a premium, comfortable seating area that signaled “take a seat, let’s talk.” A tropical potted plant — a palm-like green accent — added organic warmth to the tech-blue environment, preventing the booth from feeling like a cold software demo station. For Prosper Show attendees who had been walking the Wynn’s ballroom floor for hours, the lounge offered the rarest commodity at any trade show: a reason to stop moving. The seating was positioned so that visitors naturally faced the demo monitors and integration wall, ensuring that even casual lounge conversations kept Base’s product story visible and present.
The Wynn Ballroom Advantage
Prosper Show’s venue — The Wynn Las Vegas — is not a standard convention center. The expo takes place in the resort’s ornate ballrooms: coffered ceilings, crystal chandeliers, gold ceiling sculptures, warm amber lighting, and red-gold patterned carpet that creates a dramatically different visual context than the industrial halls of LVCC or Moscone. In this environment, Base’s vivid cobalt blue palette became a strategic advantage. The cool blue walls, carpet, and LED lighting created instant contrast against the Wynn’s warm golden tones, making the booth pop visually from across the floor in a way that wouldn’t have registered as strongly in a neutral convention center. The LED downlights lining the top edges of both wall sections and the illuminated curved canopy header intensified the blue glow, creating a modern tech-island effect within the classical ballroom setting. This venue-specific design intelligence — understanding that Base’s existing brand palette would naturally dominate in the Wynn’s warm environment — turned a potential constraint (warm venue lighting washing out colors) into a multiplier that amplified the booth’s visual presence well beyond its 10×20 ft physical footprint.
The front-center view of Base’s 10×20 ft booth at Booth #559 — showing the vivid cobalt blue palette, the “One platform. All channels.” brand wall with 1,700+ integration partner logos, dual flat-screen demo stations, the raised kiosk tower with curved canopy, the freestanding illuminated “base.” letter-cube installation, and the white lounge zone with egg-pod chairs, all set against The Wynn Las Vegas’s ornate ballroom environment at Prosper Show 2026.
The Message
One Platform. All Channels.
“30,000+ brands. 1,700+ integrations. $17 billion+ GMV. 180 countries. 19 years of development.” — the social proof stack that turned Base’s 10×20 ft booth into the most compelling commerce platform story at Prosper Show 2026.
Gross Merchandise Value processed through Base’s platform
Base’s booth messaging hierarchy moved attendees from brand recognition to product understanding in three steps: the emotional hook (“One platform. All channels.”), the integration proof point (1,700+ logos on the wall), and the operational promise (“Automate marketplace listings. Powered by AI.”). The stats column on the right tower — 30,000+ brands, $17B+ GMV, 180 countries — provided the enterprise credibility that serious Prosper Show sellers demand before even starting a conversation. Every piece of copy worked toward a single narrative: Base is the foundation your e-commerce business scales on.
“Automate marketplace listings. Powered by AI.”
“Real-time omnichannel inventory.”
“All orders. Centralized.”
“Global sales. Fully automated.”
“Protect margins with dynamic pricing.”
Gallery
The Booth in Detail
Hero shot — the fully lit 10×20 ft booth with booth number #559 visible on the floor
Full front view — comprehensive layout showing integration wall, demo stations, and letter-cube installation
Closer angle — the 1,700+ integration partner wall in detail with lounge zone visible
Front-left perspective — LED downlight canopy effect and dual-zone layout visible
Corner angle — the “base.” letter-cube installation and stats column in full view
Behind the scenes — the kiosk tower during pre-show setup with curved canopy visible
Booth Walkthrough
Experience the Booth
A full walkthrough of the Base 10×20 ft custom inline booth at Prosper Show 2026 — showcasing the vivid cobalt blue palette, the freestanding illuminated “base.” letter-cube installation, the raised kiosk tower with curved overhead canopy, dual flat-screen demo stations, the 1,700+ integration partner wall, the white egg-pod lounge chairs, recessed LED downlighting, blue carpet flooring, and the full scope of Base’s presence at Booth #559 in The Wynn Las Vegas.
Impact & Results
By the Numbers
From Listing Tool to Commerce Operating System. A 10×20 Booth That Told a Platform-Scale Story.
Prosper Show 2026 brought the most serious marketplace sellers in the Amazon and Walmart ecosystem to The Wynn Las Vegas for three days of strategy, networking, and vendor evaluation — a focused, high-intent audience where every attendee on the expo floor was actively looking for tools and platforms to scale their operations. For Base — the AI-native omnichannel commerce platform formerly known as BaseLinker, now trusted by 30,000+ brands in 180 countries and recently recognized by Gartner as a Channel Integration App — the 10×20 ft inline booth at Booth #559 needed to accomplish something that many exhibitors attempt but few achieve: making a compact footprint feel like a platform-scale presence.
The design strategy centered on a contrarian insight: in a 10×20 ft space, you can’t outsize island exhibitors, but you can out-density them. Every square foot of Base’s booth carried information: the left wall was a visual encyclopedia of 1,700+ integration logos that let sellers find their specific stack in seconds, the right tower’s stats column communicated enterprise credibility ($17B+ GMV, 30,000+ brands, 180 countries), the yellow feature badges translated capabilities into seller language (“AI-Powered Fast Listings,” “Intelligent Pricing Automation”), and the dual demo monitors ran live product demonstrations from open to close each day. The illuminated letter-cube installation provided the dramatic visual anchor that drew foot traffic, while the lounge zone ensured that once sellers arrived, there was a comfortable reason to stay. Pure Exhibits had refined this approach across multiple builds for Base, including the larger 20×30 Shoptalk 2025 booth, and the Prosper Show execution proved that the strategy scales down as effectively as it scales up.
The Wynn’s ballroom venue amplified the results. Base’s vivid cobalt blue palette — which might have blended into the neutral tones of a standard convention hall — created striking contrast against the Wynn’s warm golden chandeliers, coffered ceilings, and amber lighting. The cool blue booth glowed like a beacon in the warm environment, achieving a visual presence that competitors in similar-sized booths couldn’t match. The curved canopy’s illuminated “base.” header and the LED-lined wall edges intensified this effect, creating what amounted to a light installation within a trade show booth. For an e-commerce platform that began as BaseLinker and evolved into the all-in-one operating system for growing commerce — OMS, PIM, ERP, WMS, and 1,700+ integrations on one subscription — the booth at Prosper Show 2026 made the same argument the platform makes: you don’t need to be the biggest to be the most complete. Nearby exhibitors at the same Prosper Show included other technology-focused brands, and Pure Exhibits has built booths for companies across the same e-commerce vertical, including AfterShip’s Shoptalk 2025 booth and Afresh’s Groceryshop 2024 booth — demonstrating deep expertise in creating trade show environments for platforms that need to communicate complex product stories to sophisticated audiences.
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