The most expensive floor in the country. And a price that doesn’t move.
One fixed number covering design, build, graphics, freight, installation and dismantle. What you approve is what you pay — and what the show bills you directly is calculated before you commit, not discovered during move-in.
Filters the booths below — every one shows its San Francisco price.
Not stock structures with your logo applied. We are a full-service trade show exhibit builder — custom design, in-house fabrication, graphics, freight, installation and dismantle, all under one fixed price. Several of these went up at Moscone; the rest are the same team and the same standard. This is what your San Francisco booth is held to.
Teramind
1,800 sq ft island with interactive demo zones — our largest San Francisco build.
Radware
Hands-on learning stations inside a four-sided island.
Appdome
Security demo theatre built for high-volume technical traffic.
SpyCloud
Interactive stations arranged for sustained one-to-one conversation.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off a open front.
IMAX
Large-format island built around a screening experience.
Microsoft
Modular island scaled across a multi-show programme.
Also built for Genea, Dunnhumby, Chili Piper, LHH, Calm and Spekit.
We are a trade show exhibit rental company built around one promise: the number you approve is the number you pay. Here is why that matters more in San Francisco than anywhere else we work.
Exhibiting at Moscone costs more per square foot than almost anywhere in the United States. Labour rates are among the highest in the country, material handling is expensive, and the halls run dense, tightly scheduled shows. Every one of those is a place where an estimate quietly becomes a bigger number later.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price. No change orders, no post-show reconciliation.
Your booth stands fully assembled and lit at our facility, and you approve photographs of the actual build. Problems get found on our floor, where they cost an afternoon — not in a Moscone move-in slot at San Francisco labour rates.
Space, electrical, drayage and rigging are billed to you by Moscone whoever you hire. We calculate them for your exact booth before you commit and file every order at advance rates — so the total is a number, not a range.
Union labour coordination, COI, EAC, electrical, rigging submissions and freight windows, filed at advance rates. In a city this expensive, missing an advance deadline is a genuinely costly mistake.
Fixed all-in prices for custom exhibits, covering everything we control. What the show bills you directly sits alongside it, so the total is known before you sign rather than discovered afterwards.
| Footprint | Area | Fixed price | Typical use |
|---|---|---|---|
| 10×10 | 100 sq ft | $15,000 – $17,500 | Inline. One demo point, lead capture. |
| 10×20 | 200 sq ft | $22,500 – $27,500 | Inline. Demo plus seated conversation. |
| 20×20 | 400 sq ft | $35,000 – $40,000 | Island. Two or three zones, four-sided. |
| 20×30 | 600 sq ft | $37,500 – $44,000 | Island. Adds a semi-private meeting space. |
| 20×40 | 800 sq ft | $44,000 – $56,000 | Island. Multiple engagement zones. |
| 20×50 | 1,000 sq ft | $50,000 – $62,500 | Island. Long-run product wall. |
| 30×30 | 900 sq ft | $50,000 – $62,500 | Island. Enclosed meeting room, theatre seating. |
| 30×40 | 1,200 sq ft | $69,000 – $81,000 | Island. Flagship, double-deck capable. |
Every venue bills exhibitors directly for these and no exhibit rental company can absorb them. In San Francisco they’re a larger share of your total than in most cities, which is exactly why we calculate them before you commit and file every order at advance rates.
Ask an event manager what went wrong at their last Moscone show and you’ll usually hear about the invoice that arrived afterwards. Not the show’s charges — those are known, expected, and billed to you directly whoever you hire. The exhibit house’s invoice. Labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged.
Here is the same 20×20 island at Moscone, priced both ways. Both columns cover only what your exhibit house bills you.
Outside both columns, and identical either way: Moscone bills you directly for booth space, electrical, material handling (drayage), rigging, cleaning and internet. No exhibit house can absorb those and none should claim to. What we do is calculate them for your budget before you commit and file every order at advance rather than floor rates — which in San Francisco is where most of the saving actually is.
We quote higher and cost less. That is the whole argument, and it is why we publish the number rather than asking you to call for it. The figure you approve is the figure you pay — and the figure Moscone sends you is one we worked out with you months earlier.
Every exhibition booth below is priced for Moscone. Use the finder at the top of the page to narrow by size and budget — the results update here. Each one is a rental, available as a custom exhibit built to your brand.
12 booths · San Francisco, California pricing
North, South and West each behave differently on move-in, and a booth planned for one is not automatically approved for another. Ceiling heights, rigging points, dock access and freight routing all vary. As a booth builder and exhibit rental company working this venue regularly, we send layouts for approval early — a rejected drawing three weeks out is a redesign; three days out it’s a problem.
The largest contiguous exhibit floor and where most big island booths land. Floor plans run dense and aisle traffic is heavy, which makes sightlines matter more than square footage — a tall structure in the wrong orientation blocks your neighbours and draws complaints before the first morning is out.
Frequently runs alongside South for the same show, which splits exhibitors across two buildings and two move-in schedules. Your target time matters as much as the build — miss it and you’re waiting behind everyone who didn’t.
Three stacked levels with freight moving between them, which makes install sequencing tighter than the square footage suggests. Crates go up in an order that has to be planned. Plan for the elevator, not just the floor.
San Francisco is a union labour market and exhibitors cannot self-install. Given local rates, labour is the largest variable cost of exhibiting at Moscone — larger, for many booths, than the structure itself. It’s inside our fixed price, and we file orders at advance rather than floor rates.
We also work Fort Mason and the Union Square hotel venues for city-wide events and satellite activations.
San Francisco’s two biggest exhibiting events demand almost opposite things from a booth. Planning for one as though it were the other is the most common expensive mistake we see.
The toughest expo floor in the city. Thousands of security vendors, most of them experienced exhibitors, packed tight across two halls. Attendees are technical, time-poor and comparing you against the booth twenty feet away.
What works: distance-readable positioning, demo stations that support a real ten-minute conversation, and enough enclosed space to take a serious meeting off the aisle. What fails: booths designed to look impressive in a render and impossible to talk in.
We’ve built here. Teramind’s 30×60 island and Radware’s 20×20, both at RSA — below.
Dreamforce takes over San Francisco, not just Moscone. Hotel space, freight windows, labour availability and street access all tighten simultaneously, and the expo floor competes with activations happening across the city.
That changes the planning, not just the design. Freight has to land in its window because there is no slack to recover, and labour needs booking earlier than any other show on the calendar. Six months is not conservative here.
Design implication: partner and ISV booths win on being findable and legible from the aisle, not on scale. Most Dreamforce exhibitors are better served spending on graphics and lighting than on footprint.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
The binding constraint is the show’s own deadlines, not our production time. Advance electrical and rigging submissions close weeks before move-in, and in San Francisco the gap between advance and floor rates is wide enough to matter to your budget.
| Show | Typical month | Venue | Start planning |
|---|---|---|---|
| JPMorgan Healthcare Conference | January | Union Square hotels | 5 months |
| SPIE Photonics West | January / February | Moscone | 4 months |
| Game Developers Conference | March | Moscone | 4 months |
| RSA Conference | April / May | Moscone North & South | 6 months |
| IEEE Microwave Symposium (IMS) | June | Moscone | 4 months |
| Design Automation Conference (DAC) | June | Moscone | 4 months |
| APTA Rail Conference | June / July | Moscone | 3 months |
| IBWSS Wine & Spirits | July | Moscone | 3 months |
| ENDO · Endocrine Society | July | Moscone | 4 months |
| SPIE Optics & Photonics | August | Moscone | 4 months |
| World Transplant Congress | August | Moscone | 4 months |
| Electrify Expo | August | Moscone | 3 months |
| ASTRO · Radiation Oncology | September | Moscone | 4 months |
| Dreamforce | September / October | Moscone + city-wide | 6 months |
| PV CellTech USA | October | Moscone | 3 months |
It’s the advance-order cutoff, and at Moscone it lands roughly eight weeks earlier. Miss it and nothing stops — electrical, rigging and material handling simply reprice at floor rates, which in San Francisco is the most expensive way to buy anything. This is the sequence read backwards from your show date, which is how it actually needs planning.
Booking later than −6 months? Most of this compresses without penalty — we have delivered complete booths into San Francisco in four to five weeks. The one line that never moves is the advance-order cutoff, because it belongs to the show rather than to us.
When a vendor falls through a month before RSA, the constraint is production capacity and freight — both of which we own. We deliver complete pre-built, photo-verified booths from 10×10 through 20×40 into San Francisco in four to five weeks, at the same fixed price as a six-month lead time.
Tell us the show, the footprint and what the booth needs to do. You’ll have design concepts and one fixed San Francisco price back within 24 hours — including what Moscone will bill you directly, so nothing lands later.
Or call us directly — (800) 379-8451
