Case Study
Transforming Career Transitions with Compassion at SHRM 2025
Visual Impact
Project Overview
The Challenge
As the global leader in career transition and outplacement services, LHH helps over half a million people annually navigate one of life's most challenging moments—job loss. But at SHRM 2025, they faced a unique challenge: how do you communicate empathy, care, and expertise in a crowded trade show environment?
The booth needed to feel approachable yet professional, create safe spaces for sensitive conversations about workforce transitions, and demonstrate that they lead with humanity in an increasingly tech-driven world.
"We don't just help people find jobs—we help them find their next chapter. Our booth needed to feel like hope."
The Creative Journey
We anchored the design in LHH's signature blue palette—a color psychologically associated with trust, stability, and professionalism. Warm orange accents added energy and optimism.
Understanding that conversations about layoffs require sensitivity, we designed semi-private consultation areas for discussing sensitive workforce planning topics.
Clear visual storytelling showcased LHH's full spectrum of offerings—from certified career coaches to AI-powered job matching and LinkedIn Learning partnerships.
Interactive displays demonstrated LHH's Career Studio platform and digital career agent "Ella," proving that technology enhances—not replaces—the human touch.
Design Elements
Professional blues combined with optimistic orange accents created a balance between reliability and hope for the future.
Thoughtfully designed consultation zones provided privacy for sensitive workforce transition conversations.
Featured LHH's certified career coaches prominently, emphasizing the human expertise behind the technology.
Live demonstrations of Career Studio platform and AI-powered job matching showed innovation in action.
Data visualizations and testimonials showcased real outcomes—like 65% reduction in time to placement.
Graphics highlighting LHH's worldwide presence and local expertise in legal/social frameworks across regions.
Gallery
Experience It
The Impact
Fill out this quick form and our exhibit experts will be in touch to help you plan a seamless, lead-driving experience.
