Case Study
Commanding RSA 2025 as Platinum Sponsor with a 1,600 sq ft Lifestyle Exhibition
Visual Impact
Project Overview
The Challenge
When Teramind approached us as a platinum sponsor for RSA 2025, they had ambitious goals: to create a lifestyle booth that would position them as industry leaders while facilitating meaningful engagement at scale.
The challenge was multifaceted: design a 1,600 sq ft space that seamlessly integrated a 30-seat theatre, multiple private meeting rooms, six demo stations, and immersive LED experiences—all while maintaining the sophisticated aesthetic befitting a platinum sponsor. The booth needed to command attention from across the show floor with 3D logos hanging from the ceiling.
"We needed a partner who could deliver a lifestyle booth that would establish our authority as a platinum sponsor at RSA."
The Creative Journey
We began by understanding Teramind's position as a leader in employee monitoring and insider threat detection. Their platinum sponsorship demanded a presence that would reflect their market leadership and technological sophistication.
Our design team developed a lifestyle exhibition concept featuring distinct zones for different engagement types—from large-scale presentations in the theatre to intimate product demos in dedicated pods.
We incorporated lifestyle LED walls throughout the space, creating dynamic environments that could shift from presentation mode to ambient atmosphere, all controlled through a centralized system.
We choreographed visitor flow to maximize engagement—from the striking 3D logos visible across the venue to the strategic placement of demo stations and meeting rooms for optimal traffic flow.
Design Elements
A professional amphitheater with stadium seating and premium AV systems for keynote presentations and product launches.
Three soundproofed spaces with glass walls for confidential C-level discussions while maintaining visual connection.
Six 1:1 demo pods with high-resolution displays and comfortable seating for personalized product demonstrations.
Seamless LED displays creating immersive brand environments with dynamic content capabilities throughout the space.
Elevated brand elements suspended from ceiling rigging, ensuring maximum visibility across the RSA show floor.
Dedicated refreshment area with barista service and comfortable seating for networking and relationship building.
Gallery
Experience It
The Impact
Fill out this quick form and our exhibit experts will be in touch to help you plan a seamless, lead-driving experience.
