Built for people who build things. Priced like a contract.
Custom exhibits for Detroit’s engineering-grade show floors on one fixed, contractual number — design through dismantle, signed before we start and unchanged when it ends. The venue’s own charges get estimated against your booth before you commit, so the total isn’t a discovery.
Filters the booths below — each shows its Detroit price.
Detroit’s floors are walked by engineers, manufacturing leads and procurement teams — an audience that checks seams, cable management and whether the demo actually runs. Everything below came out of our own shop: designed, fabricated, printed and wired by one team, then stood up complete and photographed before shipping.
Teramind
1,800 sq ft island with interactive demo zones.
Radware
Hands-on learning stations inside a four-sided island.
Appdome
Security demo theatre built for high-volume technical traffic.
SpyCloud
Interactive stations arranged for one-to-one conversation.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
IMAX
Large-format island built around a screening experience.
Microsoft
Modular island scaled across a multi-show programme.
Also built for Genea, Dunnhumby, Chili Piper, LHH, Calm and Spekit.
Exhibit in Detroit and your visitors are people who make things for a living — powertrain engineers, plant managers, tier-one buyers. They don’t experience a booth as marketing; they read it as workmanship. A wavy graphic panel or a rat’s nest of cable tells them something about your company before your team says a word.
So we build to be read that way. Engineered connections, managed cabling, print QC, lighting that flatters product rather than fighting it — and the whole booth standing complete in our shop for your photo approval before it ships to Michigan. What passes our floor passes theirs.
Seam alignment, edge finishing, cable management — the details a technical audience checks first are the details our pre-build photo approval exists to verify.
Design, fabrication, print and wiring in our own shop — no brokered subcontracts adding margin and drift. The people who drew your booth are the people who build it.
Live equipment, running product and interactive screens get planned into the structure — load calculations, clean power routing and mounting engineered before the show, not gaffer-taped at move-in.
One contractual figure, design through dismantle, that files on a PO exactly as quoted and closes out with zero variance — the way Detroit’s manufacturers already buy everything else.
Fixed and all-inclusive for custom exhibit rentals in Detroit. Print these, take them into your budget meeting, hold us to them — that’s what they’re published for.
| Footprint | Area | Fixed price | Typical use |
|---|---|---|---|
| 10×10 | 100 sq ft | $13,000 – $15,500 | Inline. One demo point, lead capture. |
| 10×20 | 200 sq ft | $20,000 – $24,000 | Inline. Demo plus seated conversation. |
| 20×20 | 400 sq ft | $31,000 – $35,000 | Island. Two or three zones, four-sided. |
| 20×30 | 600 sq ft | $33,000 – $38,500 | Island. Adds a semi-private meeting space. |
| 20×40 | 800 sq ft | $38,500 – $49,500 | Island. Multiple engagement zones. |
| 20×50 | 1,000 sq ft | $44,000 – $55,000 | Island. Long-run product wall. |
| 30×30 | 900 sq ft | $44,000 – $55,000 | Island. Enclosed meeting room, theatre seating. |
| 30×40 | 1,200 sq ft | $60,500 – $71,500 | Island. Flagship, double-deck capable. |
10×10, 10×20 and 20×20 are Detroit’s workhorses — supplier and component exhibitors dominate these floors, and tight footprints with a running demo outperform empty acreage. Each size above links to its full Detroit catalog.
The venue invoices these directly to every exhibitor, whichever exhibit company builds the booth. We estimate each line against your actual booth before you commit, then file inside the advance-rate window.
Run the numbers on most exhibit projects after the show and the same delta appears: final spend versus approved quote, up a quarter or more. The venue didn’t cause it — venue charges are tariffed and predictable. The exhibit house did, in hourly labour that “ran over,” design help re-billed as change orders, and reprints priced like emergencies. One 20×20 island in Detroit, both ways:
On the venue’s invoice in both scenarios: space, electrical, drayage, rigging, cleaning, internet — the show’s charges, tariffed and identical whoever builds for you. A vendor who “includes” them has buried them. We forecast each line for your booth up front and place the orders before the advance-rate window closes.
We quote higher and cost less. Audit us on it — the final invoice matching the quote is the deliverable.
Live inventory below, each card carrying its Detroit price. Choose a footprint or budget in the finder above and the selection re-sorts right here — every structure finishable as a fully custom exhibit.
12 booths · Detroit, Michigan pricing
Metro Detroit’s shows split between two unrelated venues: Huntington Place on the downtown riverfront, and the Novi showplace off I-96 — renamed the Vibe Credit Union Showplace in January 2026, though half the industry still calls it Suburban Collection. They share nothing: different docks, different labour arrangements, different hotel geography. A plan built for the wrong one fails on every line at once, so it’s the first thing we confirm.
Detroit’s big floor, on the river with downtown hotels close — home to the marquee national shows, with union labour jurisdiction for construction and rigging. Our full Huntington Place exhibitor guide covers the building hall by hall.
The metro’s second venue carries a dense calendar of regional trade shows and consumer expos, with expansive parking and suburban access. Smaller halls change booth strategy: shorter sightlines, graphics-forward builds, tighter footprints working harder.
Detroit’s calendar runs through real winter, and lake-effect weather can compress freight and move-in windows. Winter loads ship with buffer days planned, and a pre-built booth arriving as one consolidated shipment gives weather one target instead of five.
The two venues run different labour rules — Huntington Place operates under union jurisdiction for booth construction and rigging, while the Novi showplace’s arrangements differ. Our fixed price carries supervised crews compliant with whichever floor your show books, and we confirm the rules with the general service contractor before your plan is written, not at move-in.
Detroit’s marquee events are equipment shows — The Battery Show alone brings 1,300-plus suppliers downtown to Huntington Place each fall, having outgrown its suburban home — and their audiences come to see things run. A booth that treats the demo as a screen in the corner has misread the assignment: here, the running machinery is the architecture, and everything else exists to frame it.
The design brief that follows: power and load planned into the structure from the first drawing, not discovered at move-in; safety clearances and sightlines engineered so a crowd can watch equipment work; product mounting that holds real weight; and quiet, managed cabling everywhere an engineer will look — because they will.
Live equipment gets load calculations and clean power routing engineered into the booth — with the venue’s electrical order filed to match, at advance rates, before the deadline.
Demos draw standing crowds; the floor plan gives them somewhere to stand. Viewing angles, safety clearances and staff positions are designed in, so the demo gathers a crowd instead of blocking an aisle.
Real product weighs real amounts. Mounts, plinths and rigging get engineered to the actual spec sheet — and verified when the complete booth stands in our shop before shipping.
Exhibiting across the Midwest? Chicago, Indianapolis and Columbus run on the same published fixed model — one booth design, one project manager, and every city’s price known before your year starts.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Detroit’s fixed points, with the planning runway each realistically needs. Around these, both venues carry a steady rotation of supplier, manufacturing and consumer shows — name yours and we’ll pull its manual before we quote. Exhibiting at Huntington Place? Start with our Huntington Place exhibitor guide.
| Show | Typical month | Venue | Start planning |
|---|---|---|---|
| The Battery Show North America | October | Huntington Place | 5 months |
| Detroit Auto Show | Verify annually | Huntington Place | 5 months |
| Motor City Comic Con | Spring · verify | Vibe Credit Union Showplace, Novi | 4 months |
The Battery Show gets five months, not four — equipment booths carry power engineering and mounting work that display booths don’t, 1,300 exhibitors book the same services in the same window, and its new downtown home means last year’s Novi logistics no longer apply.
Show dates don’t create cost pressure — order deadlines do, and the decisive one closes roughly eight weeks out, when advance rates on electrical, rigging and drayage expire. Everything else in the plan exists to arrive at that gate comfortably.
Late vendor collapse, a show slot that opened up, a budget approved behind schedule — with design, fabrication and print in one building, a Detroit booth can go approval-to-floor in about four weeks. Same quality gate (built and photographed before shipping), same printed price. Compressed timelines are our scheduling problem, not your surcharge.
Tell us the show and the space. Within 24 hours: design concepts, one fixed Detroit figure, and the venue’s own charges forecast beside it — a budget your whole chain of approval can read at a glance.
Or call us directly — (800) 379-8451
