Case Study
Evolving Organic Elegance with Dramatic Lighting Design at Adobe Summit 2025
Visual Impact
Project Overview
The Challenge
Willowtree came to us with a clear vision: maintain the organic, dark aesthetic that had become their signature while refining the experience based on lessons learned.
The challenge was nuanced: increase soft seating for better client engagement, reduce storage by 25%, create multiple entry points while maintaining intuitive flow, and design new lighting that would capture attention without overwhelming the space.
"I really loved our lighting last year—even if we had to dim it. We want something eye-catching like that, but different and refined."
The Creative Journey
We maintained Willowtree's signature dark, organic feel while introducing subtle refinements. Natural wood textures and curved forms created a sophisticated environment.
We engineered a new lighting concept that delivered visual impact with precise control. Programmable LED systems created ambient zones with dramatic effects.
We expanded the soft seating areas significantly, creating intimate conversation pods that invited longer, more meaningful engagements.
We created four strategic entry/exit points that maintained an obvious primary flow while reducing congestion and improving operational efficiency.
Design Elements
New programmable LED installation with zone control, delivering the "wow factor" at sustainable levels throughout the day.
Larger soft seating configurations with organic forms, creating multiple intimate spaces for deeper client conversations.
Four strategically placed entry/exit points with subtle wayfinding cues maintaining intuitive primary flow patterns.
Dark woods, natural textures, and botanical accents reinforcing the organic aesthetic that defines the Willowtree brand.
25% reduction in storage footprint through smart design, maintaining functionality while opening up the floor space.
Right-sized welcome desk replacing the extra-long counter, creating better flow and more usable space.
Gallery
Experience It
The Impact
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