Y Brain and Ceragem had a wonderful time at the Neuroergonomics Conference & NYC.

Case Study

About YBrain

YBrain is a medical device company developing novel solutions for neurological disorders. They have developed a unique deep brain stimulation (DBS) therapy that is minimally invasive and can be used to treat various neurological disorders.

About Ceragem

Ceragem is a medical device company specializing in the development of thermal massagers. Their products are designed to provide relief from pain, improve circulation, and promote relaxation. Ceragem has a wide range of products that are suitable for use in both home and professional settings.

About Neuroergonomics Conference & NYC

The Neuroergonomics Conference is the premier event for sharing advances in the field of neuroeconomics. This interdisciplinary field applies our understanding of the brain and nervous system to the design of systems, products, and environments that optimize human performance and health.

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What YBrain and Ceragem were looking for

YBrain and Ceragem were looking for a reliable exhibit partner to help them successfully showcase their products at the conference.

Based out of Korea, they had to carefully consider which exhibit company to use that could accommodate their specific needs and budget.

Key event goals:

  • To raise brand awareness for YBrain and Ceragem
  • To generate sales leads
  • To establish relationships with potential partners and customers
  • Launch new products

What Pure Exhibits did for YBrain and Ceragem

We worked closely with YBrain and Ceragem to understand their specific goals and objectives for the conference. We then designed and built custom exhibit solutions that helped them achieve all of their goals.

We carefully considered the nuances of exhibiting at The City College of New York - as we had to hand carry the exhibit and move them through stairs due to a lack of load in and load out facilities.

To support YBrain and Ceragem goals, Pure Exhibits:

  • Designed and built custom exhibit solutions
  • Managed the entire project from start to finish
  • Provided on-site support during the event
  • Carefully did a preview of the exhibit venue

YBrain and Ceragem were extremely pleased with the results of their exhibit. They not only achieved all of their key goals, but they also received positive feedback from attendees about their booth design and product displays.

What was our process to make it happen?


The first step was to understand the client’s brand, products, target audience, and key objectives for the event.

We also need to take into consideration the onsite venue challenges, as load in and load out was very difficult.

Key design features:

  • Upbeat designs that would attract attention
  • Use of bright colors to stand out
  • Product displays that were easy to understand
  • Minimal graphics to keep the focus on the products
  • Functional elements that would support the client’s specific goals

Pre Built

Once the design was finalized, our team of exhibit experts went to work on bringing it to life.

We managed all aspects of the project from start to finish, and the most important phase was to pre test all components of the exhibit prior to shipping.

What is the significance of a Pre-Build?

  • It allows for a smooth installation process on-site, which minimizes downtime and disruption for your attendees.

  • It ensures that all components are functioning correctly and that the exhibit is ready for showtime.

  • It eliminates the need for last-minute repairs or adjustments, which can be costly and time-consuming.

  • It provides an opportunity to test all marketing materials and ensure that they are effective in promoting your brand.

  • It allows us to be prepared for any unexpected challenges that may arise during the show.

  • It allows for a more seamless exhibitor experience, as we can provide all the necessary components and instructions upfront.

On Site

Our team was hands-on from the beginning on the day of installation, as we had only a few hours to install the exhibits and because we needed to hand carry the exhibit where the event was held, no stone was left unturned in order to move as quickly as possible.

Our onsite supervisor was in constant communication with our internal team, as well as the client, to ensure that the installation process was running smoothly and that all deadlines were met.

We also provided on-site support during the event, so that any issues or questions could be addressed immediately.

This allowed the client to focus on their objectives and have a successful show.

The Final Outcome

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Interested in making your ideas a reality?

Let our dedication and passion for designing engaging environments help make your dream a reality. We will work tirelessly to bring your brand to life from conception to delivery.

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