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YouTube is one of the top 3 video streaming websites on the Internet. The data provided by Google tells us that every second, 100 hours of videos are uploaded to YouTube and it has more than 1 billion regular users. It's not surprising then that if you want to promote your rental exhibit online or offline without spending too much money, YouTube should be a top priority.
Before we look into the different ways to optimize your YouTube channel, it's important to understand why that is necessary in the first place. One reason is that most people who come across your exhibits will naturally prefer to watch a video about them rather than reading a lot of text. The same goes for when they do their research on the Internet. They will prefer to watch a video that shows them what they can expect in terms of quality, look and feel like when renting your exhibit rather than reading lots of text about it.
YouTube is one of the leading platforms where you will find people who are interested in looking for new exhibits. It's also a great platform to present your company and your services.
So what should you do?
It all starts with a good description of your channel, a compelling profile picture that appeals to viewers and a strong intro video that tells people about yourself and why they should subscribe to your channel.
In the next step, it's important to think of keywords your audience is searching for and add them to your videos. This helps YouTube understand what your channel is about. You can optimize the video titles and descriptions and even create a custom thumbnail that helps you rank higher in YouTube searches.
In addition to this, you can create trailers and featured videos. These are very similar but there are some differences which help them rank better with YouTube search algorithms. Trailers are short versions of your intro video that can be used for other social media platforms like Facebook or Instagram whereas the featured video appears at the top of your channel's main page on YouTube.
It's not just about uploading videos and including keywords. You should also think about the message you want to convey with your video. It can be different depending on whether it targets new or existing customers.
Every stage in your funnel is different and requires unique content. You can start by making a video that explains the benefits of your products or services and showing some examples for existing customers in the top of your funnel. In this case, you should also include testimonials from satisfied customers.
Secondly, you want to make videos that present your company and give viewers an idea of the services you provide. This is important when it comes to attracting new customers who are in the middle of their research process.
Last but not least, you should also produce content that can be used for people who have already visited your stand at a trade show or fair before. They will need a different kind of video to show your products and services as compared to people who have never heard about you.
Live streaming is becoming more and more popular. If you want to engage existing customers who are already familiar with your company, you can hold a Q&A session or show how your products or services work in action. You can also do it during fairs and trade shows because it will make visitors feel like they really matter.
Last but not least, if you are creating long-form videos that aren't suitable for YouTube ads then you should create playlists. You can collect similar content into one playlist which makes it easier for viewers to find the video they're looking for and provides you with a good opportunity to promote these videos on your other social media profiles.
When it comes to YouTube, you should always make sure that your videos are focused on conversions. They need to give your audience a clear idea of what's next and how they can benefit from working with you. This is why the intro and outro sections of your videos should include calls to action which will tell viewers what they should do next.
In order to improve conversions even further, you can add annotations. Annotations are hyperlinks that appear on your video and direct viewers towards certain pages of your website or social media profiles. You can also create cards which contain links that show up on the top corner of your video or use end screens.
YouTube Analytics is a very useful tool that contains information about your audience. You can use this information to identify their interests and preferences. For example, you should make sure that all videos are in line with the idea behind your business plan. Viewers who like videos related to one aspect of your company may be interested in other topics as well so there's a good opportunity that they will become your customers at some point.
YouTube Analytics can also be used to get deeper insights into the demographics of your audience. For example, you can compare data from different countries and find out which age group prefers your products or services the most. This information is very valuable because it allows you to make videos that appeal to a particular age group.
Optimizing your YouTube Channel is a must if you want to grow rental exhibit conversions. When people are researching products or services that they may be interested in, it's become more and more common for them to turn to online video channels like YouTube before making any purchase decision. If this sounds familiar, then take the time today to optimize your channel so that search engines will find it!
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