6 User Generated Content Ideas to promote your Exhibit Rental

6 User Generated Content Ideas to promote your Exhibit Rental

User generated content is one of the most effective ways to promote your trade show.  By creating unique and compelling pieces users can help you by becoming advocates for your Exhibit Rental products.  The great thing about UGC is that in order for someone to create it, they have to demonstrate why they like your products or services in their own words.

1) Product Reviews

Creating a space on your website or blog for customers to leave reviews is a great way to collect user generated content.  Make sure to ask customers to leave their product/ services experience in as much detail as possible.  Not only will this help future customers, but it will help you improve your brand authority .

2) Showcase your Customers

Feature your customers on your website or blog by photographing them using your products and services.  Ask them to write a brief statement about their experience.  This is a great way to humanize your brand and give your customers a chance to share their story.

3) Video Testimonials

Creating short video testimonials is a great way to collect user generated content.  Ask your customers to talk about their experience using your products/ services and what they like best.

4) Photo Contest

Running a photo contest is a great way to collect user generated content while also engaging your audience.  Get your customers involved by asking them to submit photos of how your products/ services are being used.

5) Fan Photos

Ask your loyal customers to submit photos of themselves using your Exhibit Rental products/services.  This is a great way for you to create unique content and your users can help you demonstrate your use cases by submitting photos.

6) Quotes

Asking your customers to leave a quote about your Exhibit Rental products/services is another great way for you to collect user generated content.  Encourage your fans to submit their most inspiring quotes and tag your brand in them.

See what happens with your user-generated content

It's nearly impossible to go through all of your user-generated material manually. Instead, you may use social media monitoring tools to find keywords are relevant to your company, product, campaign, and so on.

Here are three tools to help:

1) Hootsuite Insights

Hootsuite Insights offers users the ability to track, measure, and analyze social media data for free. In addition to Twitter, you can also track Facebook, Instagram, LinkedIn, and YouTube. You can use this tool to monitor your brand name, product names, and campaign hashtags.

2) Brandwatch

Brandwatch is a complete social media monitoring and analytics tool that tracks your brand across 41 global social media platforms, including Twitter, Facebook, Instagram, Pinterest, Google+, Tumblr, YouTube, Reddit, Flickr… The list goes on. This tool can help you easily detect your brand name or your product names mentioned online.

3) SocialMention

SocialMention is a social media search and analysis platform that monitors 100+ million blogs, forums, videos, and photos. It tracks your brand, product, or campaign name mentioned on social media and provides real-time data on who’s talking about your brand, what they’re saying, and how sentiment towards your brand is changing.


User-generated content is a powerful way to promote your event or exhibit, but it can be tricky to come up with ideas that are compelling and engaging. Here are six user generated content types you may want to consider for marketing purposes.

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