Case Study
EVE Air Mobility
Turning a convention floor into a futuristic hangar for the world's most anticipated eVTOL aircraft at VertiCon 2026
Pure Exhibits designed and built a massive 45×55 ft custom island exhibit for EVE Air Mobility at VertiCon 2026 — the world's largest vertical aviation conference and trade show at the Georgia World Congress Center in Atlanta. Centered around a full-scale eVTOL aircraft mock-up, the booth positioned Embraer's urban air mobility subsidiary as the undeniable star of an event drawing 15,000+ aviation professionals and 600+ exhibitors.
The Challenge
Housing the Future of Flight on a Convention Floor
VertiCon is where the global vertical aviation industry converges — four days, 15,000+ attendees, 600+ exhibitors, and over 60 helicopters and rotorcraft on display at the Georgia World Congress Center in Atlanta. For EVE Air Mobility, the challenge was as structural as it was strategic: how do you create a presence large enough to house a full-scale eVTOL aircraft mock-up while maintaining the open, inviting flow required to engage an audience of helicopter operators, defense professionals, and aviation executives?
The brief demanded far more than a standard island booth. EVE needed to communicate three distinct product lines — the Eve eVTOL aircraft, the Vector urban air traffic management software, and the TechCare aftermarket services platform — within a single cohesive environment. As Embraer's dedicated urban air mobility subsidiary with 2,700+ global aircraft commitments and $1.2 billion in total funding, EVE needed a booth that matched the scale of their ambition: reimagining how the world moves through the sky.
"We exercised our control laws, verified the integration of the eight lifters and assessed energy management, the aircraft's dynamic response and noise footprint."
— Luiz Valentini, Chief Technology Officer, EVE Air Mobility
The Creative Journey
From Aerospace Engineering to Exhibition Architecture
The Hangar Concept
Designing the 45×55 ft footprint as a futuristic aviation hangar — a sprawling, open-plan environment built around the full-scale Eve eVTOL aircraft as its gravitational center. The reinforced floor structure was engineered to support the aircraft mock-up while maintaining clean sightlines from every major aisle. The open perimeter invited exploration from all four sides, ensuring the aircraft was visible the moment attendees entered the exhibition hall.
Three-Product Ecosystem
Architecting distinct zones for EVE's three product pillars — the eVTOL aircraft, Vector air traffic management, and TechCare aftermarket services — within a unified design language. Each zone received its own branded architectural elements while sharing EVE's turquoise identity, allowing aviation professionals to explore the full ecosystem without feeling like they were visiting three separate booths. The zoned approach guided visitors from product to platform to service.
Immersive Branding
Creating a multi-layered visual identity that worked at every scale — from the large-format "EVE MOBILITY REIMAGINED" overhead hanging sign visible across the convention hall, to the turquoise-branded architectural pillars with integrated LED lighting, to the backlit photographic panels showing the aircraft in urban contexts. Urban skyline graphics wrapped the booth's perimeter, placing the eVTOL in the cities it's designed to serve and bringing the promise of urban air mobility to life.
White-Glove Execution
Delivering the largest exhibit on the VertiCon floor with full white-glove installation and dismantle services. The logistical challenge of positioning a full-scale aircraft mock-up on a reinforced display platform — complete with a sculptured white base featuring the EVE logo in relief — required precision coordination between structural engineering, electrical systems, and graphic installation. Every element was executed to aerospace-grade standards befitting EVE's Embraer heritage.
Design Elements
Six Signature Features
Full-Scale eVTOL Aircraft Display
The booth's undeniable centerpiece — a full-scale mock-up of the Eve eVTOL aircraft in EVE's signature turquoise, mounted on a reinforced white sculptured platform featuring the EVE logo in three-dimensional relief. The eight-rotor, distributed electric propulsion aircraft — designed for four passengers plus a pilot with a 100 km range — commanded attention from every approach angle. Black stanchion barriers created a viewing perimeter while maintaining an open, accessible feel. The aircraft's sleek aerodynamic profile, black canopy, and white-silver belly were spotlit from multiple angles, showcasing the design that has attracted 2,700+ global commitments.
Mobility Reimagined Hanging Sign
A large-format overhead hanging structure in EVE's turquoise with clean white border trim, reading "EVE MOBILITY REIMAGINED" in bold white typography. The sign's scale and positioning ensured visibility from across the entire Georgia World Congress Center floor, functioning as a wayfinding beacon that drew aviation professionals from every aisle. The EVE logo's distinctive horizontal-striped design reinforced brand recognition at distance.
Interactive Tech Demo Kiosks
Gray freestanding display pedestals with integrated screens positioned throughout the booth, each branded with the EVE logo and turquoise accents. Dedicated stations for Eve Vector — the urban air traffic management software first deployed at the 2025 São Paulo Grand Prix — and Eve TechCare aftermarket services gave attendees hands-on access to the platforms that will support eVTOL operations at scale, transforming passive observation into active engagement.
Branded Architectural Pillars
Three-dimensional turquoise-to-white branded pillars anchoring the booth's corners, each serving a distinct product identity. The EVE Vector pillar featured digital interface graphics — circular radar displays, navigation grids, and aircraft positioning markers on a blue gradient background — visualizing the air traffic management platform. The EVE TechCare pillar showcased large-format photographic wraps of maintenance personnel in yellow safety vests with aviation headsets, emphasizing the human side of aftermarket operations. Integrated LED lighting on each pillar created a backlit EVE logo effect visible from multiple aisles.
Urban Skyline Panoramas
Large-format backlit photographic panels wrapping the booth's perimeter, depicting urban cityscapes with EVE aircraft in flight overhead. The imagery placed the eVTOL in the real-world context of the cities it's designed to serve — modern skylines, cable-stayed bridges, and metropolitan corridors — transforming an abstract technology into a tangible vision. Runway and test-flight photography added credibility, showing the aircraft in actual operational environments alongside aspirational urban scenes.
Executive Hospitality Lounge
White Eames-style chairs with wooden legs and tulip-base pedestal tables arranged in conversational clusters throughout the booth, creating semi-private meeting areas for high-level discussions with helicopter operators and global partners. Potted tropical plants in white planters created natural borders between meeting zones, softening the high-tech environment with organic warmth. A customized reception counter with integrated lighting provided a professional first point of contact for scheduled meetings and walk-up inquiries alike.
Gallery
The Booth in Detail
Booth Walkthrough
Experience the Booth
A full walkthrough of the EVE Air Mobility 45×55 ft custom island exhibit at VertiCon 2026 in Atlanta — showcasing the full-scale eVTOL aircraft display, branded architectural pillars, interactive Vector and TechCare demo stations, urban skyline panoramas, executive hospitality lounge, and Mobility Reimagined overhead signage throughout.
Impact & Results
By the Numbers
Mobility Reimagined — Built to Scale
VertiCon 2026 was EVE Air Mobility's opportunity to prove that the future of urban air mobility isn't a rendering on a screen — it's a full-scale aircraft you can walk around, touch, and imagine yourself boarding. At the world's largest vertical aviation event, where helicopter operators, defense contractors, and aerospace executives evaluate the next generation of rotorcraft, EVE chose to answer every question about feasibility with physical presence.
The aircraft display delivered on that promise. Positioned on a sculptured white platform at the booth's center, the full-scale Eve eVTOL mock-up was visible from every major aisle in the Georgia World Congress Center. Attendees approached from four sides, circling the aircraft's eight-rotor configuration and examining the design that Embraer's 56 years of aerospace heritage made possible. The integrated tech demo stations turned curiosity into understanding — Vector's air traffic management software showed how eVTOLs will safely share urban airspace, while TechCare demonstrated the aftermarket infrastructure that will keep them flying.
The three-product strategy proved critical. By housing the aircraft, the airspace management platform, and the service ecosystem within one cohesive environment, EVE presented a complete picture that no competitor could match. Helicopter operators left understanding not just the aircraft, but the entire operational ecosystem required to integrate eVTOLs into their fleets — reinforcing EVE's position as the company building a fully integrated urban air mobility solution, backed by Embraer's unmatched expertise in designing, certifying, and delivering aircraft at scale.