How can you create obvious and non-obvious content to energize your trade show event marketing plan?
You want your trade show booth to stand out, but how can you make sure your event marketing plan is up to the task?
What is obvious content?
First, let's define what "obvious" content entails.
The art of speaking to what is most important to your audience is key here. You want content that will immediately pique their interest and let them know what you do, how you can help them, and why they should care.
This could be a catchy tagline, an interesting statistic, or a question that gets them thinking.
What is non-obvious content?
Let's quickly define what "non-obvious" content entails.
This is content that takes a little more thought to digest. It's the stuff that will make them linger at your trade show exhibit rental booth a little longer and really start to engage with your brand.
It could be an interactive element, like a quiz or game, or something that tells a story or paints a picture of what it's like to work with you.
Both types of content are important, but the key is to strike a balance. Too much of either one will lose the attention of your audience.
We've now established what obvious and non-obvious content is. Let's see how we can generate it.
Creating Obvious Content:
The best way to create obvious content is to focus on what your audience wants and needs. Keep it simple and to the point.
Some examples of obvious content include:
- A clear and concise elevator pitch
- An easy to understand explanation of what you do
- A list of the services or products you offer
- The benefits of working with you
- A call to action
Creating Non-Obvious Content:
To create non-obvious content, you'll need to get a little creative. Think outside the box and come up with something that will really capture their attention.
Some examples of non-obvious content include:
- An interactive element, like a quiz or game
- A video or infographic
- A contest or giveaway
- A demonstration of your product or service
Something that tells a story or paints a picture of what it's like to work with you.
How can you develop interesting material that your target audience will find appealing?
Focus on the problem, solution, and outcome.
When you're thinking about the content you want to create, always keep your audience's needs in mind. What problem are they trying to solve? How can you help them? And what will the outcome be?
If you can focus on these three things, you'll be well on your way to creating content that is both interesting and useful.
When it comes to trade show event marketing, the key is to create content that is both obvious and non-obvious. By striking a balance between the two, you'll be sure to capture the attention of your audience and deliver a successful event.
