You want to stay within your budget, but you're not sure how.
It can be tough to stay within your budget when planning an exhibit.
Often times, exhibitors are surprised by hidden costs and overspend on their booth.
Most businesses blow their entire marketing budget on one or two trade shows, without realizing that they could have gotten a much better return on investment if they had planned and executed their trade show marketing strategy more effectively.
Knowing how much money you have to work with is key to planning any type of event.
By understanding your limits, you can make informed decisions about where to allocate your funds.