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Exhibiting at a trade show is a big decision and an even bigger investment. With the cost of booth space, travel, and other associated expenses, you want to be sure that you're making the most of your investment.
Exhibit booth rentals are becoming increasingly popular as a way to reduce the cost of trade show participation.
But there is a big question you need to answer before committing to rental exhibits:
Is it really the right decision for me and my company to opt for an exhibit booth rental company instead of going for a custom trade show booth?
Now the answer isn't as simple as a yes or no.
There are several factors to consider when making the decision to buy or rent for your trade show needs.
The cost of trade show booth rentals will vary depending on the size, location, and duration of the event. However, it is typically a fraction of the cost of purchasing a booth.
If you only plan on exhibiting at a few trade shows per year, then renting a booth makes more sense than buying one.
Do you need a simple display or a more complex, custom-built exhibit?
If you constantly change your message or product offerings, then renting an exhibit makes more sense than buying one.
Renting a trade show booth has several advantages over buying one. Let's take a look at some of the benefits and the big WHYS behind them:
Imagine this scenario: You bought a trade show display a few years ago, and it served you well.
But now, technology has changed, and there are new and improved ways to showcase your products and services.
The problem is, you can't afford to buy a brand new display every time there's an advancement in trade show technology.
Renting gives you the opportunity to have the latest and greatest display without breaking the bank.
You can also get a higher quality display by renting.
When you purchase a trade show display, you're with your choices.
But when you rent, you have access to higher quality (and often more expensive) displays that you wouldn't be able to afford to purchase outright.
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When you own a trade show display, you have to worry about storing it and shipping it to each event.
This can be a big hassle, not to mention an added expense.
But when you rent, you can access a wider variety of displays, including custom-made and one-of-a-kind designs, without having to worry about the cost of shipping or storage.
Customization is important when you're trying to stand out from the competition.
When you're renting a trade show booth, you have the opportunity to fully customize the look and feel of your display.
This means that you can create a booth that perfectly represents your brand and products.
You're not limited to the pre-made designs that you purchased display would offer.
Renting also gives you the opportunity to change up your booth design from show to show.
If you're exhibiting at multiple trade shows throughout the year, this is a great way to keep your booth fresh and engaging.
One of the biggest misconceptions about renting trade show displays is that it's more expensive than purchasing.
In reality, you can save money by renting.
When you purchase a trade show display, you have to pay for the entire display cost upfront.
This can be a large expense, especially if you're purchasing a high-quality custom display.
When you rent a trade show display, you only have to pay for the cost of the rental, which is a fraction of the cost of purchasing.
When you rent a trade show booth, you have complete control over the design, size, and shape.
You're not limited to the pre-made designs that you would find if you purchased a booth.
Renting gives you the freedom to create a custom booth that perfectly represents your brand.
You pay for what you want and nothing more. When you buy a display, on the other hand, you're stuck with what you have - even if it's not quite what you wanted or needed once you change your product line or services.
Now this one is a biggie. When renting a display, the company you're renting from will take care of everything for you- from delivery to set up to break down.
You don't need to lift a finger. Just show up to your event, and your display will be there waiting for you, fully assembled and ready to go.
When you buy a display, everything falls on you. You're the one who needs to figure out how to get the display to the event (and pay for shipping), and you're the one responsible to hire vendors to set it up and take it down.
There are a few instances when renting a trade show display doesn't make sense, and opting to purchase rightly serves your business.
When you exhibit in the same booth size with the same message more than six to ten times a year, it's time to purchase your own display.
You've proven that exhibiting is working well for your business, and you're reaping the benefits of trade show marketing.
This is one of the main concerns of businesses who are thinking about buying a trade show display. Purchasing might be the way to go if you have the storage space to keep your display when you're not using it.
If you have the cash on hand to pay for a display outright, then purchasing might make more sense for you. Just be aware that you'll still need to pay for shipping and set up, and you'll be responsible for disassembling and storing the display when you're done with it.
Purchasing might make more sense if you want to use your display for other purposes, like in-store promotions or as a backdrop for company events. Just be sure that you're buying a display that is versatile enough to serve all of your needs.
If you have a unique booth design that can't be easily replicated, then purchasing is probably your best bet.
There you go! Those are the main benefits of renting vs purchasing a trade show display. Now it's time to make a decision.
Pure Exhibits can assist you if you decide to rent an exhibit for your next trade show. Here's how
We offer a wide variety of trade show booth rentals that are perfect for businesses of all sizes.
We have everything from small, intimate displays to large, eye-catching exhibits. No matter your needs, we have a trade show booth rental that will work for you.
What's more, we have a team of experienced exhibit designers who can help you create a custom rental display that is sure to turn heads.
If you're interested in renting a trade show booth, contact us today. We'll be happy to answer any questions you have and help you find the perfect display for your next trade show.
