Case Study
Inteplast Group
Showcasing North America's largest integrated plastics manufacturer across a 1,200-square-foot packaging powerhouse at PACK EXPO 2025
Pure Exhibits designed and built Inteplast Group's commanding 20×60 island exhibit at PACK EXPO Las Vegas 2025 — Booth #SL-18066 in the South Hall Lower — bringing the continent's most comprehensive plastics manufacturer to life for 35,000+ packaging professionals at the Las Vegas Convention Center. The exhibit united four distinct product divisions under one cohesive brand presence, transforming 1,200 square feet of convention floor into a fully navigable showroom for North America's most prolific plastics operation.
The Challenge
Unifying an Entire Plastics Empire Under One Roof
PACK EXPO Las Vegas is North America's preeminent packaging and processing trade show — three days, 35,000+ attendees from 40+ vertical industries, and 2,300 exhibiting companies all converging at the Las Vegas Convention Center. For Inteplast Group, the challenge was extraordinary in scope: how do you represent the full breadth of North America's largest integrated plastics manufacturer — a company producing over one billion pounds of finished goods annually across three corporate divisions — in a way that allows every one of those 35,000 attendees to immediately identify the products most relevant to their operation?
Inteplast's product universe spans BOPP films (the company is the largest supplier in North America), stretch films, engineered films, XF cross-laminated films, corrugated plastic sheets, grocery and retail bags, can liners, healthcare products, and building materials — all produced across a 575-acre flagship manufacturing campus in Lolita, Texas and 100+ locations across North America, Asia, and Europe. The brief called for a single 20×60 island exhibit that could function simultaneously as a product showroom, a brand statement, and a category-by-category conversation platform for buyers from food & beverage, life sciences, pet food, cosmetics, e-commerce, and industrial sectors.
"We are a one-stop supplier of high-quality plastics solutions that will not only meet your expectations, but exceed them."
— Inteplast Group
The Creative Journey
From Factory Floor to Exhibition Floor
The Product Category Architecture
Organizing 1,200 square feet of island real estate into four immediately legible product zones — Stretch Films, Engineered Films, BOPP Films, and Corrugated Boards — each assigned a full column of the exhibit structure. Alternating the color blocks between Inteplast blue and clean white created a bold visual rhythm that allowed attendees to orient themselves within the booth instantly, even from across a crowded show floor. This architectural zoning transformed a complex multi-divisional portfolio into a navigable showroom any packaging buyer could move through on their own terms.
Industrial Meets Warm
Balancing the clinical precision required by a technical plastics brand with the welcoming warmth needed to invite extended conversations. Natural vertical wood slat panels introduced organic texture to the side walls, softening the industrial scale of the 20×60 structure and providing visual counterpoint to the hard blues, whites, and chrome of the product displays. Bar-height tables with contemporary wooden-legged stools created a relaxed meeting register — elevated enough to feel professional, casual enough to encourage a second conversation and a third.
Slatwall Merchandising
Designing custom white slatwall display systems along each product zone's back wall to present film rolls and product samples the way a premium materials showroom would — organized by product line, color-coded by type, and fully tangible. Film rolls in red, blue, black, and white populated each section's slatwall, giving buyers from the food processing, healthcare, and retail sectors the ability to physically engage with the material properties, gauge dimensions, and compare product grades side by side. Literature holders and brochure trays supplemented each zone with specification sheets and application guides.
Live Product Demonstration
Incorporating a gray industrial machinery display unit on the open booth floor — positioned at the center of the exhibit — to demonstrate Inteplast's manufacturing capability and product application in a live context. Multiple flat-screen monitors mounted throughout each zone complemented the physical machinery with digital content, running product specifications, application videos, and facility overviews. The combination of real equipment and digital screens ensured that buyers evaluating high-volume converting or co-extrusion applications could fully assess Inteplast's production capabilities without leaving the Las Vegas Convention Center.
Design Elements
Six Signature Features
Product Zone Color Blocking
The exhibit's defining visual system — four distinct product zones differentiated by a strict alternating palette of Inteplast blue and clean white. Each column of the 20×60 structure was assigned a single product category: Stretch Films and Corrugated Boards received white backgrounds with blue typography, while Engineered Films and BOPP Films received full blue backgrounds with white text. This disciplined color architecture created immediate wayfinding across the 1,200-square-foot floor plan, allowing a packaging buyer from a food processing plant to navigate straight to the BOPP Films zone, or a retail operations manager to locate Corrugated Boards without a single conversation. The alternating blocks also gave the booth a striking visual cadence visible from 50+ feet away on a crowded PACK EXPO show floor, maximizing aisle draw for all 35,000+ attendees across the South Hall Lower.
Overhead Hanging Sign
A large rectangular overhead suspended structure bearing the full "INTEPLAST GROUP" wordmark alongside the brand's distinctive blue circular "P" logo — visible on all faces for 360-degree identification across the Las Vegas Convention Center's South Hall Lower. Elevated high above the booth to clear the exhibit structure and maximize sightline distance, the hanging sign served as the exhibit's primary landmark, drawing foot traffic from multiple aisles simultaneously and ensuring that Inteplast's presence registered for every attendee navigating the 2,300-company show floor. The sign's clean white-on-blue treatment matched the booth's color system, reinforcing brand cohesion from the ceiling to the convention floor.
Natural Wood Slat Architecture
Vertical wood slat panels clad the exhibit's side walls, introducing a warm, organic material register to an otherwise precision-engineered blue-and-white environment. The natural grain and linear rhythm of the slats provided visual relief from the high-contrast product zones, creating a textural counterpoint that made the booth feel considered and premium rather than purely functional. The wood panels also served as the structural substrate for Inteplast's division identification signage and integrated display fixtures — effectively doing double duty as both architectural skin and information system. This balance of industrial seriousness and material warmth helped position Inteplast as a manufacturer that takes both product performance and brand presentation seriously.
Division Showcase Wall
The exhibit's most information-dense feature — a wood slat accent wall integrating four vertical division identification panels, each labeled for one of Inteplast's primary product lines: Stretch Films, Engineered Films, BOPP Films, and Corrugated Boards. The panels were set into the natural wood slat surface, creating a clean dimensional layering effect that distinguished the division hierarchy from the broader brand identity. Industrial machinery and equipment displays were positioned on the booth floor directly in front of this wall, creating a visual axis that connected manufacturing capability to product category — allowing buyers to make the leap from raw production scale to specific commercial applications. Corrugated board samples in a spectrum of colors (yellow, orange, green, blue, red) were stacked and displayed nearby, providing tactile proof of the product range's breadth.
Slatwall Product Displays
White slatwall merchandising systems lined the back walls of each product zone, transforming the exhibit from a trade show booth into a functioning product showroom. Film rolls in red, blue, black, and white were mounted at eye level across every section, giving buyers from food processing, healthcare packaging, and retail operations the ability to physically handle the products under consideration. The slatwall approach echoed the logic of a well-organized supply house — familiar to any procurement professional — while the white finish kept the displays crisp and subordinate to the product itself. Literature holders and brochure trays integrated into the slatwall system ensured that specification sheets and application data were always within reach of an engaged conversation.
Industrial Equipment Showcase
A gray industrial machinery unit bearing a green manufacturer's logo was positioned on the open booth floor as a live demonstration anchor — communicating Inteplast's production scale and technical capability in a way no graphic panel could replicate. For buyers evaluating high-volume film converting, stretch wrapping, or corrugated sheet fabrication, the presence of actual production equipment on the booth floor provided immediate credibility and a natural focal point for in-depth technical conversations. The machinery's positioning at the center of the exhibit floor created a visual and functional axis between the brand identity at the periphery and the operational reality at the core — a powerful statement from a company whose 575-acre Lolita, Texas facility produces over one billion pounds of finished goods annually.
Gallery
The Booth in Detail
Booth Walkthrough
Experience the Booth
A full walkthrough of the Inteplast Group 20×60 custom island exhibit at PACK EXPO Las Vegas 2025 — showcasing the alternating blue-and-white product zone color blocking, overhead hanging sign, natural wood slat accent walls, division identification panels, white slatwall product displays with film rolls, bar-height meeting spaces, industrial equipment showcase, and the full scope of North America's most comprehensive plastics manufacturer on the Las Vegas Convention Center show floor.
Impact & Results
By the Numbers
One Billion Pounds. Four Divisions. One Unmissable Booth.
PACK EXPO Las Vegas 2025 gave Inteplast Group its most concentrated opportunity of the year — three days, 35,000+ packaging professionals, and buyers from every vertical the company serves all converging on a single convention center. The 20×60 island exhibit delivered on the full promise of Inteplast's "one-stop supplier" positioning: four distinct product zones, each instantly recognizable by color and signage, allowed buyers from food processing, life sciences, retail, e-commerce, and industrial sectors to self-navigate directly to the Inteplast division most relevant to their sourcing priorities. The result was a booth that functioned simultaneously as a brand landmark and a category-specific sales tool — serving BOPP film converters and corrugated sheet buyers in the same 1,200-square-foot footprint without either audience feeling they were in the wrong place.
The combination of physical product merchandising and live equipment demonstration proved especially effective for a manufacturer of Inteplast's technical depth. White slatwall displays populated with film rolls across every product zone gave procurement professionals the tactile engagement that trade show buying decisions often require — the ability to assess gauge, feel construction quality, and compare product grades before committing to a conversation. The industrial machinery display on the booth floor provided a further layer of credibility, communicating that Inteplast's production capabilities are not a claim on a brochure but a documented operational reality backed by a 575-acre flagship facility and 100+ manufacturing locations worldwide.
Beyond the individual conversations at each product zone, the exhibit succeeded in projecting the full scope of Inteplast's integrated manufacturing model to an audience of 35,000 packaging decision-makers. In an industry where supply chain consolidation has become a strategic priority, the sight of Stretch Films, Engineered Films, BOPP Films, and Corrugated Boards all sharing a single cohesive exhibit — unified under one overhead sign, one color system, and one brand identity — made the "one-stop supplier" promise visible in a way no sales deck could replicate. Inteplast left PACK EXPO Las Vegas 2025 having demonstrated not just what it makes, but the extraordinary scale at which it makes it.