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National Restaurant Association Show Booth Rentals | Pure

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National Restaurant Association Show May 16-19, 2026 Chicago

Trade Show Booth Rentals for National Restaurant Association Show

As the largest foodservice event in the Western Hemisphere, National Restaurant Association Show demands an exhibit partner with deep industry insight and McCormick Place expertise. Pure Exhibits delivers custom booth solutions designed to highlight your food, beverage, equipment, or technology innovations amidst a global audience.

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1,500+
Custom Booths Built
25+
Years Industry Leadership
98%
Client Satisfaction
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Predictable Show Budgets

Fixed-price quotes eliminate surprises, crucial for tight Food & Beverage marketing budgets.

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Transparent Process

Avoid common vendor frustrations with clear communication and no hidden fees for National Restaurant Association Show.

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Dedicated Support

Your single point of contact expertly navigates McCormick Place logistics and timelines.

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Industry-Focused Design

Custom exhibits tailored to showcase your Food & Beverage innovations effectively.

Why Choose Pure Exhibits for National Restaurant Association Show Booth Rentals?

Real solutions for real exhibitor pain points—not generic promises

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Built & Inspected Under One Roof

Our 45,000 sq ft facility builds 100% of your National Restaurant Association Show booth in-house—including graphic printing. Every exhibit is assembled and inspected before shipping to McCormick Place.

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Full National Restaurant Association Show Booth Dry Run

Your complete booth is fully assembled and inspected at our facility before shipping to McCormick Place. Problems get caught and fixed weeks before National Restaurant Association Show—not hours before doors open.

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Fixed-Price Food & Beverage Booths

Our fixed-price quotes cover everything for National Restaurant Association Show—design, fabrication, graphics, shipping, installation, dismantle. This predictability is crucial for Food & Beverage exhibitor budget concerns.

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Your National Restaurant Association Show Point Person

One dedicated project manager, familiar with McCormick Place, handles all show-service paperwork, vendor coordination, and timeline management specifically for National Restaurant Association Show exhibitors.

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Food & Beverage-Focused Booth Design

Our in-house designers create custom exhibits tailored to National Restaurant Association Show and the discerning Food & Beverage audience. We ensure your booth stands out and effectively showcases your innovations.

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McCormick Place Veterans

Pure Exhibits possesses deep expertise in McCormick Place’s labor coordination, move-in windows, and logistics. We navigate these specific challenges National Restaurant Association Show exhibitors face at this venue.

National Restaurant Association Show Booth Rental Sizes & Pricing

Selecting the optimal booth size is key to maximizing ROI and achieving your specific goals at National Restaurant Association Show.

Click any booth size to see details

10×10 booth

10×10

100 sq ft · Inline

A 10×10 booth at National Restaurant Association Show is ideal for targeted product showcases or new market entry.

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10×10 trade show booth rental for National Restaurant Association Show

10×10 Booth Rental

A 10×10 booth at National Restaurant Association Show is ideal for targeted product showcases or new market entry. It leverages the show’s high foot traffic for efficient lead generation and brand introduction.

✓ Product demonstration counter
✓ Targeted branding opportunities
✓ Turnkey rental package
✓ Graphics included
View 10×10 Rentals →
10×20 booth

10×20

200 sq ft · Inline

The 10×20 configuration offers expanded space for interactive food or beverage sampling, multiple product displays, or a dedicated meeting area at National Restaurant Association Show, perfect for serious exhibitors.

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10×20 trade show booth rental for National Restaurant Association Show

10×20 Booth Rental

The 10×20 configuration offers expanded space for interactive food or beverage sampling, multiple product displays, or a dedicated meeting area at National Restaurant Association Show, perfect for serious exhibitors.

✓ Dedicated tasting station
✓ Private meeting space
✓ Demo counter included
✓ Storage closet
View 10×20 Rentals →
20×20 booth

20×20

400 sq ft · Island

A 20×20 island booth at National Restaurant Association Show provides unparalleled visibility and allows for dynamic, multi-directional engagement, ideal for showcasing a range of Food & Beverage innovations.

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20×20 trade show booth rental for National Restaurant Association Show

20×20 Booth Rental

A 20×20 island booth at National Restaurant Association Show provides unparalleled visibility and allows for dynamic, multi-directional engagement, ideal for showcasing a range of Food & Beverage innovations.

✓ Multi-zone product display
✓ 360° branding access
✓ Meeting room option
✓ Raised platform available
View 20×20 Rentals →
20×30 booth

20×30

600 sq ft · Island

This size positions exhibitors for a major presence at National Restaurant Association Show, offering ample room for theater-style presentations, extensive product lines, or interactive culinary demonstrations.

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20×30 trade show booth rental for National Restaurant Association Show

20×30 Booth Rental

This size positions exhibitors for a major presence at National Restaurant Association Show, offering ample room for theater-style presentations, extensive product lines, or interactive culinary demonstrations.

✓ Theater presentation area
✓ Multiple demo stations
✓ Private conference room
✓ Integrated tasting bar
View 20×30 Rentals →
20×40 booth

20×40

800 sq ft · Island

The 20×40 booth offers a strategic advantage at National Restaurant Association Show, allowing for extensive product displays, hospitality suites, and efficient team coordination across various engagement zones.

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20×40 trade show booth rental for National Restaurant Association Show

20×40 Booth Rental

The 20×40 booth offers a strategic advantage at National Restaurant Association Show, allowing for extensive product displays, hospitality suites, and efficient team coordination across various engagement zones.

✓ Full hospitality suite
✓ Multiple meeting rooms
✓ Product theater
✓ Executive lounge
View 20×40 Rentals →
20×50 booth

20×50

1,000 sq ft · Island

A 20×50 booth becomes a floor anchor at National Restaurant Association Show, designed to attract and engage large crowds, perfect for multi-brand strategies or showcasing an entire ecosystem of foodservice solutions.

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20×50 trade show booth rental for National Restaurant Association Show

20×50 Booth Rental

A 20×50 booth becomes a floor anchor at National Restaurant Association Show, designed to attract and engage large crowds, perfect for multi-brand strategies or showcasing an entire ecosystem of foodservice solutions.

✓ Anchor booth positioning
✓ Multi-brand zones
✓ VIP experience area
✓ Custom architecture
View 20×50 Rentals →
30×30 booth

30×30

900 sq ft · Island

The 30×30 offers a perfect square island format at National Restaurant Association Show, providing symmetrical design opportunities and equal access from all directions, ensuring premium positioning and visibility.

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30×30 trade show booth rental for National Restaurant Association Show

30×30 Booth Rental

The 30×30 offers a perfect square island format at National Restaurant Association Show, providing symmetrical design opportunities and equal access from all directions, ensuring premium positioning and visibility.

✓ Symmetrical design options
✓ Equal access from all sides
✓ Central focal point
✓ Integrated culinary demo station
View 30×30 Rentals →
30×40 booth

30×40

1,200 sq ft · Island

30×40 booths create premier pavilion experiences at National Restaurant Association Show, allowing for immersive environments that guide attendees through a complete product ecosystem or buyer journey, ideal for industry leaders.

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30×40 trade show booth rental for National Restaurant Association Show

30×40 Booth Rental

30×40 booths create premier pavilion experiences at National Restaurant Association Show, allowing for immersive environments that guide attendees through a complete product ecosystem or buyer journey, ideal for industry leaders.

✓ Immersive brand environment
✓ Complete product ecosystem display
✓ Guided buyer journey
✓ Premium finishes throughout
View 30×40 Rentals →

Need a custom size? We design for any floor plan.

Request Custom Quote →

Our Work

Trade Show Booth Rentals We’ve Built

Explore how Pure Exhibits crafts impactful National Restaurant Association Show exhibit rental experiences for leading F&B brands.

View All Projects ↗
Genea
20×20

Genea

Technology
Alibi
20×30

Alibi

McDean
30×30

McDean

Cronofy
20×20

Cronofy

WillowTree
20×30

WillowTree

Inteplast Group
40×50

Inteplast Group

Appdome
20×20

Appdome

AWS Teramind
20×30

AWS Teramind

Radware
20×20

Radware

SpyCloud
10×20

SpyCloud

Yuna
20×20

Yuna

Dunnhumby
30×30

Dunnhumby

Fulcrum
10×20

Fulcrum

How It Works

Your National Restaurant Association Show Booth Rental in 6 Steps
From Concept to Show Floor

From initial concept to on-site execution, Pure Exhibits manages every detail of your National Restaurant Association Show exhibit.

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Strategy

Step 1
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Design

Step 2
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3D Render

Step 3
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Build

Step 4
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Shipping

Step 5
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Install

Step 6
1

Discovery & Strategy

We begin by understanding your specific goals for National Restaurant Association Show, including target audience, product focus, and desired lead generation outcomes amidst the vast McCormick Place floor.

✓ Clear objectives for National Restaurant Association Show
2

Custom Design

Our design team crafts a custom exhibit tailored to National Restaurant Association Show floor plan, optimizing for traffic flow and ensuring your Food & Beverage messaging stands out to global attendees.

✓ Visually impactful and functional design
3

3D Visualization

You’ll receive realistic 3D renderings and a virtual walkthrough, allowing you to visualize exactly how your booth will appear at National Restaurant Association Show and make adjustments before fabrication.

✓ Confidence in final booth appearance
4

Fabrication

Your booth is built in our 45,000 sq ft facility using premium materials. Every component undergoes rigorous quality checks and a full pre-assembly to meet National Restaurant Association Show standards.

✓ Flawless exhibit construction
5

Logistics & Delivery

We manage all logistics, including shipping your exhibit to McCormick Place, coordinating drayage, and liaising with local Chicago union labor for a seamless arrival and setup at National Restaurant Association Show.

✓ Stress-free delivery to McCormick Place
6

Installation & Support

Our dedicated project manager oversees on-site installation at National Restaurant Association Show, ensuring everything is perfect. We provide ongoing support throughout the event and handle post-show dismantle.

✓ Seamless on-site execution and support

Exhibitor Intelligence

National Restaurant Association Show Exhibitor Guide: Booth Rentals & Success Tips

Insider knowledge from 25+ years of building booths for this show.

📊 About the Show
👥 Who Attends
🎯 Success Strategies
🏢 Venue Logistics

About National Restaurant Association Show

The National Restaurant Association Show has been a cornerstone of the foodservice industry since its inception in 1919, making it over 100 years old. Owned and operated by Informa in partnership with the National Restaurant Association, it stands as the largest foodservice event in the Western Hemisphere.

Key Information:

  • • When: The event typically takes place over four days in May, with the upcoming show scheduled for May 16–19, 2026. This timing allows for optimal industry engagement before the peak summer season.
  • • Where: The show is held at McCormick Place in Chicago, Illinois, one of the premier convention centers globally. Its expansive facilities are designed to host large-scale events like the National Restaurant Association Show.
  • • Why Exhibit: This show is critical for Food & Beverage companies seeking to launch new products, network with global industry leaders from over 110 countries, and gain insights into the latest trends. It’s a hub for innovation in food, beverage, equipment, technology, and solutions, recognized as a 2024 Gold 100 Grand winner.

Who Attends National Restaurant Association Show

Understanding the attendee profile is essential for designing an effective booth strategy.

Attendee Insights:

  • • Demographics: Attendees include a broad spectrum of foodservice professionals, from restaurant owners and operators to distributors and culinary experts. They represent diverse segments of the Food & Beverage industry, all seeking new solutions and insights.
  • • Decision-Making Authority: The show attracts a significant number of decision-makers and purchasing influencers. These attendees are actively sourcing new products and services, with 63% of prior attendees specifically looking to source food products and 30% beverages.
  • • What They’re Looking For: Attendees are primarily looking for the latest advancements in food, beverage, equipment, technology (including AI and automation), and sustainable solutions. They seek opportunities for product sampling, live demonstrations, educational programming, and networking to drive their businesses forward.

How to Succeed at National Restaurant Association Show

Successful exhibitors at National Restaurant Association Show share common strategies that maximize their ROI.

💡 Success Strategies:

1 Booth Placement: Strategic booth placement at McCormick Place is crucial. High-traffic areas, often near key attractions like FABI Tasting sessions or popular educational stages, can significantly increase visibility. Consider proximity to complementary or high-interest product categories.
2 Engagement: Effective engagement at this show often involves interactive product demonstrations, food and beverage sampling, and showcasing cutting-edge technology. Exhibitors should focus on experiences that allow attendees to taste, touch, and understand their offerings directly.
3 Lead Capture: Implementing a robust lead capture system is essential. Utilize digital lead retrieval tools and train staff to efficiently qualify and collect contact information from the thousands of global attendees, ensuring follow-up is streamlined.
⚠️ Mistakes to Avoid

Common mistakes include underestimating the scale of McCormick Place and lacking clear booth navigation, or not having enough staff for demonstrations and sampling. Exhibitors also often fail to integrate their digital presence with their physical booth experience, missing opportunities for extended engagement.

Planning Your Exhibit at McCormick Place

McCormick Place is a massive indoor convention center, offering extensive exhibit space and numerous amenities for large-scale events.

Exhibitors at National Restaurant Association Show should plan for:

  • • Coordination with union labor for installation and dismantle services.
  • • Adherence to strict move-in/move-out schedules and freight delivery windows.
  • • Advanced planning for utilities like electricity, water, and internet connectivity.
  • • Managing large crowd flows within the expansive convention center environment.

✓ How Pure Exhibits Helps

Pure Exhibits helps National Restaurant Association Show exhibitors navigate these logistics with experienced project management. We coordinate with McCormick Place services, manage all necessary paperwork, and ensure seamless installation and dismantle, allowing you to focus on your show objectives.

Common Questions

National Restaurant Association Show Booth Rental FAQs

How does Pure Exhibits handle union labor requirements at McCormick Place for National Restaurant Association Show?
Pure Exhibits has extensive experience working with union regulations at McCormick Place. Our project managers coordinate directly with local unions, managing all necessary paperwork, scheduling, and on-site supervision for installation and dismantle. This ensures compliance and avoids unexpected delays or penalties for your National Restaurant Association Show exhibit.
What is the recommended timeline for booking a booth rental for National Restaurant Association Show?
For National Restaurant Association Show, we recommend securing your booth rental and beginning the design process at least 6-8 months in advance. This allows ample time for custom design, fabrication, pre-show testing, and coordination of all logistics with McCormick Place and show organizers, especially for larger or highly customized exhibits.
What is typically included in your fixed-price booth rental quotes for National Restaurant Association Show?
Our fixed-price quotes for National Restaurant Association Show are comprehensive, covering design, fabrication, custom graphics, pre-show assembly and inspection, shipping to McCormick Place, full installation and dismantle (I&D), and dedicated project management. This ensures budget predictability and eliminates hidden costs for your Food & Beverage exhibit.
How does Pure Exhibits address specific venue constraints or challenges at McCormick Place for the show?
Our team’s familiarity with McCormick Place allows us to proactively address potential challenges. This includes understanding freight access, power distribution, rigging limitations, and security protocols. We integrate these considerations into our planning and design phases to ensure a smooth execution for your National Restaurant Association Show booth.
What if there are last-minute changes or unexpected issues during National Restaurant Association Show setup?
Pure Exhibits provides on-site support by a dedicated project manager during setup and throughout National Restaurant Association Show. This ensures immediate response to any last-minute changes, technical issues, or unexpected challenges, allowing your team to focus solely on engaging attendees without logistical worries.
Do you offer options for booth storage or reuse after National Restaurant Association Show?
Yes, we offer flexible options for post-show handling. For rental exhibits, we manage the dismantle and return. For custom-built exhibits, we can provide storage solutions and refurbishment services for future shows, extending the life and value of your investment beyond National Restaurant Association Show.

Have another question? Contact our team

Get Your National Restaurant Association Show Booth Rental Quote

Let’s discuss your specific requirements and develop a tailored exhibit solution that stands out at McCormick Place.

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Call us (800) 379-8451
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Email us info@purexhibits.com

Free consultation · No obligation · Response within 24 hours

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