Research shows that 77% of consumers have more trust in a brand after engaging with it at a live event. Additionally, 64% say this positive impression lasts at least one-month post-event, continuing to influence purchase decisions and drive sales.
Many times, when a client comes to us, they ask us about the importance of planning and marketing a trade show participation. But before we get into that, let’s have a look at some data:
North America has witnessed more than 91,000 visitors to global exhibitions. So, if you are exhibiting at a trade show in Las Vegas, the most popular city in North America, or nearby cities, you will definitely get many visitors for your expo.
Do you struggle to convey the ROI of trade show participation? The struggle exists because there’s a lack of knowledge regarding the right ways & approaches to measure the effectiveness of trade show participation efforts.
Attracting visitors to your trade show booth is critical but extremely challenging. With hundreds of competitors all fighting for attention, you only have seconds to capture an attendee’s interest.
Getting ready for your trade show while handling so many booth prep tasks? We totally understand – making your exhibit attractive is important, regardless of available space or budget.
In crowded trade show environments, ineffective 20×20 booth layouts and designs blend into the noise, missing opportunities to connect with attendees. For exhibitors, simply recycling uninspired templates leads to lackluster results and ROI.
In lively Las Vegas, where trade shows are all the rage, making your booth stand out is a big deal. Knowing what makes a booth awesome can help you make a mark in the busy trade show scene.
Trade shows are a prime venue for IT, healthcare, and pharma companies to showcase services and products and connect with prospects.