Trade Shows & Trade Show Booth Rental Planning Guide

Trade Shows & Trade Show Booth Rental Planning Guide

Do you know how to plan a trade show booth rental? Want to find out? Pure Exhibits will give you some actionable pieces of advice. Use our trade show planning guide to help you produce memorable tradeshows that are planned in a highly effective manner.

About trade shows & exhibitions

Before getting into the trade show booth rental planning process, it is important to have a good understanding of what trade shows and exhibitions are.

Essentially, a trade show or exhibition is an event where businesses can exhibit their products and services to potential customers. It is also an opportunity for buyers and sellers to network with one another. In order to make the most out of trade shows and exhibitions, it is important to plan ahead.

What the attendees expect from trade shows

When attendees attend a trade show or exhibition, they usually have a few things in mind that they are looking for. The first is to find new and innovative products.

They also want to learn about new trends and developments in the industry. Finally, attendees want to get some deals done – this could be either with regards to buying or selling products or services.

Best practices for planning trade show booth rental

Now that you have a better understanding of what trade shows and exhibitions are, it is time to start planning your booth rental. When it comes to trade show booth rental, there are a few best practices that you should keep in mind.

The first is to make sure that your booth is highly visible. You want it to be easily noticeable from amongst all the other booths. You also want to make sure that it stands out from the rest of the booths.

The second best practice is to plan for a large crowd – this means having a booth that can accommodate several people at once. Make sure that there are enough chairs and standing room in your booth, especially if you have a meeting planned with potential buyers or sellers.

The third best practice is to have a well-thought out theme for your booth. This will help to create a consistent look and feel for your booth, which will make it more memorable to attendees.

Last but not least, be sure to plan plenty of activities and giveaways for your booth. This will keep attendees engaged and interested in what you have to offer.

How to organize trade show booth rental step by step?

You should begin planning months before the event. Remember, trade shows are a huge investment in both time and money.

Pre-shows & exhibitions

More than 20% of exhibitors utilize targeted pre-show marketing campaigns. Arrange pre-shows to warm up your clientele. Also, be sure to follow the steps below.

Three months before the event

As you are three months away from the show, it is time to check whether your booth design is up to date. Is it still relevant?

Don’t forget to complete other very important tasks such as signing contracts with suppliers or service providers. Also, make sure that everyone in your team knows their roles and responsibilities by this point.

One month before the event

Send a reminder to all of your team members about their roles and responsibilities. Also, ask them to reconfirm their attendance for the event. This is also a good time to order any last minute materials that you might need for your booth.

Two weeks before the event

Finalize your team’s attendance and send out their final briefing materials. Double check with all of your suppliers and service providers to ensure that they are still on track to meet your deadlines.

One week before the event

Send a reminder to all of your team members about their roles and responsibilities. Also, ask them to reconfirm their attendance for the event.

The day before the event

As you are one day away from the show, there is not much that you can do right now – just wait and see what happens!

During the show itself…

Make sure that everyone in your team knows their roles and responsibilities and follows through on them during the entire show. Make sure that your booth is staffed at all times during the day. As you are running a booth for an event, it is important to always be present and visible.

After the show

Double check with all of your suppliers and service providers to ensure that they’re able to fulfill everything that they promised you.

Also, make sure to send out a survey to all of your team members to get their feedback about the event. This will help you improve for future events.

How to attract more attendees to your trade show booth rental

The key to attracting more attendees is to make sure that they are aware of the fact that you will be exhibiting at the show. You can do this by sending out an email blast or promotion about your participation in the event two weeks prior. This should generate some good buzz and hopefully encourage people to come visit your booth.

How to Make Your Trade Show Booth More Prominent

First of all, be sure to research the various attendees that you are targeting. You should then prioritize these lists by importance and segment them into tiers. Next, it’s time to figure out how many leads each tier is likely to produce for your business so you can set goals accordingly.

Finally, you should map out your trade show booth rental strategy and set goals accordingly for each tier. Divide these goals into short term and long term targets. Use the SMART goal setting method to make sure that all of your objectives are achievable and measurable.

How to Make Attendees Stay at Your Trade Show Booth

Once you’ve got your attendees in front of your trade show booth, you’ll need to make sure that they stay at the booth for as long as possible.

The most important way to do this is by making sure that they are engaged when they come up to your booth. Engage them with some sort of activity or game and they will be more likely to stay. This can be anything from a simple game of tic-tac-toe, to interactive games that are more complex.

How to Increase your Trade Show Sales Lead Conversion Rate

The key here is to figure out what your sales process looks like so you know how much time each lead will give you before they have to leave.

Once you know this, you can set up your trade show booth to make it as easy as possible for leads to convert.

Make sure that all of the necessary information is easily available and prominently displayed so leads don’t have to spend too much time at your booth before converting into customers. You should then assign staffers specifically for handling potential sales leads.

Now that you know how to attract more attendees, make your booth more prominent, and keep them at your booth for as long as possible, it’s time to start thinking about increasing your sales lead conversion rate. Implementing these strategies will definitely help you achieve this!

PLANNING AN UPCOMING TRADE SHOW RENTAL BOOTH?

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