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One of the first steps in planning your trade show presence should be to select a booth location that will help drive foot traffic and maximize exposure.
A bad choice can mean missed opportunities and lost sales, while a good choice can mean new business and long-term customer relationships. However, there are certain factors you need to consider before deciding on a location.
Booth size needs to match your custom trade show display rental needs, but just because you have a bigger custom tradeshow booth does not mean it has to cost more. If you are operating on a tight custom exhibit rental budget, you should consider doing the following:
- choose a booth that is in a high-traffic area
- choose a booth that is close to the main entrance or exit
- choose a booth that is close to the refreshment area or restrooms
Before selecting a booth location, you need to consider your custom exhibit rental goals. What are you trying to achieve at the show?
- Are you trying to generate leads?
- Are you trying to increase brand awareness?
- Are you trying to close deals?
Once you know your goals, you can tailor your custom trade show display and booth location to help achieve them.
When selecting a booth location, you also need to consider the competition. You do not want to be positioned next to a competitor, as it will only serve to divert traffic away from your custom exhibit rental.
Before selecting a booth location, you should also take into account the layout of the show. Make sure that your custom exhibit rental is positioned in a way that will help you achieve your goals.
Another factor to consider when selecting a booth location is the show’s demographics. Make sure that your custom exhibit rental appeals to the right audience.
When selecting a booth location, you should also take into account the custom trade show exhibit traffic patterns. You want to ensure that you are located in an area where people will be able to find you easily and stop at your custom trade show booth for a visit.
When it comes to the booth location, size matters. We’ve outlined a few factors that you should consider when selecting your exhibit rental space for an event or trade show. Take into account how much foot traffic will be going past your booth and what other booths are nearby as well as which direction people will be coming from first thing in the morning and last thing at night.
You should also think about whether there is enough room on either side of your display for someone to walk by without being blocked so they can take a closer look at what you have to offer
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