Are you attending a trade show this year? If so, did you know that 70% of all purchasing decisions start with information gathered at a trade show? I can't think of another marketing medium that comes close to the power and urgency of trade shows.
If your business is exhibiting at a trade show, you are taking advantage of the highest level of marketing available to generate leads and sales. A successful trade show booth rental design has very specific elements that work together to provide maximum ROI.
One important element is your negotiation skills at the show. Here are seven tips on improving your booth negotiations for increased sales.
Take the time to plan your negotiations ahead of time. Know what you are willing to give up, and what you won't so you don't have any surprises when negotiating. This will also help you stay focused during the negotiation process.
Never lose your cool during a negotiation. Remain calm and in control. Remember, this is a business negotiation so it's important to remain professional at all times.
If a negotiation doesn't go the way you expect it to, be prepared to walk away from that deal. If it's not a good fit for your company or product, it doesn't matter how good the offer is. It's not worth the risk of jeopardizing other negotiations elsewhere because you gave away too much to get this one deal.
Know what your competition is offering and how much they are asking for their products or services. This will help you better assess the worth of what you are proposing.
Have your assets prepared and laid out for easy reference. Include logos, quotes and testimonials from happy customers. This will help make it easier to sell your products or services during the negotiation process.
Establishing rapport with the other party is a great way to build trust and make the negotiation process easier. Be friendly, open and honest.
Keep your focus on the negotiation at hand. Don't allow yourself to be distracted by anything else going on around you. This will help you stay in control and come to a successful agreement.
Trade shows are an important part of a company's marketing strategy, and thus they are a part of many business professionals lives.
In the past, trade shows were important in building relationships with customers, but recent studies have found that there is a high return on investment when going to these types of events.
The following advice will help you get the most out of your next trade show.
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