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Being a new exhibitor at a trade show can be intimidating. To get the most out of your first event, you need to prepare and practice before the actual show. By following these 9 steps, we guarantee that you will feel more prepared and confident when it comes to setting up your booth for the big day.
Research the demographics of the show, or better yet, who will be attending. Look for groups that fit into your target audience and find out what they're interested in. Once you know this information, start brainstorming exhibitor booth ideas that relate to those interests and reflect your brand's identity.
How much money can you invest in your trade show display rental? Take a look at the total price of exhibiting, which includes costs for renting your space, hiring a trade show rental booth vendor to design and build your booth and expenses for travel and lodging and other marketing expenses.
Once you have a budget in place, consider if there are any areas where you can save money to spend on other marketing efforts.
Incorporate an existing product or service into a theme for your trade show rental exhibit. Look at the event's attendees and create a design with a unique twist that relates directly to your brand. For example, if there are a lot of sports enthusiasts at the event, you could create an ice-hockey themed display.
Showcase what your trade show rental booth will look like by creating an online video tour on YouTube. This will help potential customers envision themselves at your booth.
Select a company you can trust with your business goals and objectives in mind. Create a list of questions about the design process, including what will be provided (such as furniture, displays, etc.) and any costs associated with these materials. The more you know, the better prepared you'll be for your first trade show.
Give your trade show rental booth display a personal touch by positioning it to suit specific angles and lighting conditions for optimal viewing. Make sure you have room to move around comfortably so that attendees can find their way easily through the crowd.
Trade shows are one of the best marketing tools for generating leads. You can increase foot traffic to your booth by setting up a unique giveaway, such as a promotional item with a custom imprint of your company logo and website URL. While you're at it, consider handing out an email signup sheet so that potential customers can stay updated on upcoming events and promotions.
The earlier you book your trade show booth, the more likely you'll get a prime spot where attendees can easily see your company's logo and catch a glimpse of what products or services you offer.
Set up a website where potential attendees can view your booth tour video and sign up for your email list. In the weeks leading up to the event, promote this page on social media sites such as Facebook and Twitter so that people who are interested in stopping by have an opportunity to do so.
If you follow these 9 steps, you'll be well on your way to a successful trade show rental booth – and your business will reap the benefits.
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