Trade show booth rental cost scales with booth size and show city. Smaller 10×10 inline rentals represent entry-level investments, while 20×20 island booths and larger configurations require significantly higher budgets due to increased square footage, union labor in certain cities, and expanded installation scope. Fixed-price models — like Pure Exhibits — bundle custom design, production, graphics, installation, and show service coordination into one transparent number.
Use the Booth Finder below to filter by booth size, city, and budget to see designs with fixed pricing.
Find Your Perfect Trade Show Rental
Trade Show Booth Rental Cost by Size
The table below reflects how exhibit rental cost scales across standard booth configurations. Pure Exhibits offers fixed pricing on every design in our library — no vague estimates, no quote-first-then-surprise.
10×10
- Perfect for first-time exhibitors
- 100 sq ft of exhibit space
- Fixed pricing guarantee
10×20
- Double the impact of 10×10
- 200 sq ft exhibit space
- Room for demo stations
20×20
- 400 sq ft island presence
- Four-sided visibility
- Multiple engagement zones
20×30
- 600 sq ft of exhibit space
- Room for private meetings
- Impressive brand presence
20×40
- 800 sq ft multi-zone space
- Executive briefing areas
- High-traffic handling capacity
20×50
- 1,000 sq ft showroom space
- Multiple product display zones
- Large-scale brand storytelling
30×30
- 900 sq ft commanding presence
- Theater seating capabilities
- Premium brand experience
30×40
- 1,200 sq ft exhibition floor
- Full brand environment
- Multi-level design options
Not Sure Which Size You Need?
Our team can walk you through your space requirements, budget, and show goals to recommend the perfect booth size for your next event.
7 Factors That Affect Trade Show Booth Rental Cost
Booth Size
Square footage is the most obvious driver of trade show exhibit rental cost. A 10×10 requires less structural material, fewer graphics, and less labor to install and dismantle than a 20×20 island. As size increases, so does design complexity — more zones, more walls, more structure, more graphics, more hours. Every size tier represents a meaningfully different scope of work.
Show City and Union Labor Rules
Your city is one of the biggest cost variables most exhibitors don't account for. Las Vegas and Chicago operate under union labor agreements — all installation and dismantle must be performed by union workers. This affects both the rate and the rules around what your own team can and cannot touch. Orlando, Dallas, and San Diego have more flexible labor markets. Las Vegas trade show booth rentals and Orlando trade show booth rentals carry different cost profiles for this reason alone.
Drayage and Material Handling
Drayage is the fee convention centers charge to move your crated exhibit from the loading dock to your booth space on the show floor. It is mandatory, non-negotiable, and set entirely by the venue — not your exhibit company. It is calculated based on the weight of your shipment and is billed by the hundred-weight (CWT). Missing the advance warehouse deadline means paying significantly higher direct-to-show rates. Pure Exhibits manages your drayage coordination and makes sure you never miss a deadline.
Installation and Dismantle Labor
I&D labor is the cost to physically set up and tear down your booth at the show. At union shows, this is handled exclusively by designated labor contractors at union rates. At non-union shows, rates are lower and the rules are more flexible. Either way, a larger and more complex booth takes more hours to install — which is why this cost scales with booth size. Pure Exhibits coordinates I&D directly so you're not managing a separate labor vendor on show day.
Graphics Production
Graphics are a significant portion of trade show booth rental pricing — and one of the clearest places where quality shows. Custom-printed SEG graphics, backlit panels, hanging banners, and branded counters all require production. At Pure Exhibits, graphics are included in the fixed rental price, not a separate line item. You get custom graphics designed for your brand and your specific booth configuration.
AV and Technology
LED video walls, monitor mounts, demo stations, and interactive displays add to both design complexity and cost. These are increasingly standard at 20×20 and above — especially in tech, healthcare, and enterprise software verticals. Whether this is included or add-on depends on the exhibit company. At Pure Exhibits, the scope is defined upfront so you know exactly what's in your price.
Pre-Build and Quality Control
This one is often invisible in the quote — until something goes wrong on the show floor. Pure Exhibits pre-builds every exhibit at our Las Vegas manufacturing facility before it ships. You review it in person or via digital files and approve it before anything gets on a truck. Issues caught at this stage are fixed at no cost. Issues caught at the show are expensive, stressful, and sometimes impossible to resolve. The pre-build is built into our process and our price.
What's Included in a Fixed-Price Trade Show Booth Rental
Most exhibit companies give you a quote for the structure, then hand you a separate list of everything else you need to figure out. Pure Exhibits is built differently. Here's what every rental covers:
Custom 3D Design
Your exhibit isn't pulled from a shelf. Our design team builds it to your brand, your space, and your show goals. You see a 3D render before production begins.
In-House Manufacturing
All exhibits are built at our Las Vegas facility. No outsourcing. No coordination gap between your designer and a third-party fabricator.
Custom-Printed Graphics
Included — not an add-on. Designed specifically for your booth configuration and brand.
Pre-Build Review
Your exhibit is assembled at our facility before it ships. You approve it before it leaves.
Show Service Coordination
We submit all show service orders on your behalf: EAC forms, Certificates of Insurance, electrical, rigging, carpet, vacuuming. Every show has deadlines for these. Missed deadlines mean penalty rates on-site. We track all of it.
Dedicated Project Manager
One point of contact from design brief to teardown. Not a different person at every stage.
On-Site Installation and Dismantle
Your team shows up to a finished booth. We handle everything before and after.
What You Pay Directly to the Show
Trade show exhibit rental cost is only part of your total exhibiting budget. Several costs go directly to the show organizer or convention center — not to your exhibit company. Knowing this upfront prevents budget shock:
Booth space rental. This is the square footage fee paid to the show itself. It varies by show prestige, city, and booth location on the floor. Pure Exhibits services 520+ shows — browse by show at purexhibits.com/trade-show-booth-rentals-by-show.
Drayage / material handling. Set by the convention center. Mandatory at virtually every major trade show. Based on shipment weight.
Electrical and utilities. Ordered through the show's designated electrical contractor. Power drops, internet connections, and rigging for hanging signs are separate line items. Pure Exhibits handles the ordering and deadline management for all of it.
Renting vs. Buying: The Real Cost Comparison
The question of whether to rent or buy a trade show booth comes down to how often you exhibit, whether your configuration changes between shows, and whether you want to manage an asset.
Buying makes sense when you exhibit multiple times per year at the same configuration, your design doesn't change, and you want to amortize the upfront cost over many shows. The full purchase cost includes not just fabrication but also storage, maintenance, refurbishment, and graphics updates every cycle.
Renting makes sense when you want a fresh, purpose-built design for each show, you exhibit at shows in different cities with different footprints, or you want the full-service model without capital overhead. The brands in Pure Exhibits' case study library — IMAX (40×40 at NAB), Teramind (20×80 at RSA), WillowTree (30×30 at Adobe Summit), Appdome (30×30 at Black Hat), LHH and YUNA (both 20×20 and 30×30 at SHRM) — all rent. Not because they can't buy, but because renting at this level gives them better design, better execution, and zero asset management overhead.
Read the full case studies at Case Studies.
Trade Show Booth Rental Cost by City
Booth rental pricing by city is one of the most underappreciated variables in trade show planning. Pure Exhibits serves 24 cities nationwide. Here's how city affects your total cost:
Las Vegas is our largest market — 500+ exhibits built there. Major shows include CES, SEMA, SHOT Show, Black Hat, RSA, Oracle CloudWorld, and Adobe Summit. Las Vegas operates under union labor agreements, which affects I&D rates and rules.
Las Vegas trade show booth rentals →
Orlando hosts some of the largest conventions in the country at the Orange County Convention Center. A more flexible labor market than Las Vegas. Major shows include HIMSS, IBS, KBIS, and Global Pet Expo.
Orlando trade show booth rentals →
San Diego hosts RSA, SHRM, and major medical and defense shows.
San Diego trade show booth rentals →
Chicago operates under some of the strictest union rules in the country — factor this into your I&D planning.
Chicago trade show exhibit rentals →
Dallas is a non-union market — generally more cost-effective for installation.
Dallas trade show booth rentals →
Browse all shows by city HERE.
Browse Real Designs — Fixed Pricing, No Forms Required
Here is the fundamental difference between Pure Exhibits and most exhibit companies: you can see the actual price on an actual design before you ever fill out a contact form.
Every booth in our library is filterable by city, size, and budget. 800+ designs. Real production photos from real shows. Fixed pricing on every one.
About Pure Exhibits
Pure Exhibits is a premium American trade show booth rental company based in Las Vegas, Nevada — 20 minutes from Las Vegas Convention Center, Venetian Expo, and Mandalay Bay. We provide full-service, all-inclusive trade show booth rentals nationwide, with transparent pricing published on our website. No last-minute surprises. No hidden fees.
From first design concept to final dismantling, every project is managed by a single dedicated project manager — one point of contact, complete accountability.
Trusted by Fortune 500 companies and fast-growing brands across technology, healthcare, automotive, and consumer goods.
Let's Build Something Extraordinary
Stop estimating. The Booth Finder gives you real designs, real prices, filtered to your city, size, and budget — before you talk to anyone.
Frequently Asked Questions About Trade Show Marketing
How much does it cost to rent a trade show booth?
Trade show booth rental costs vary based on size and complexity. A 10x10 inline booth typically ranges from $12,000–$15,000, while larger island booths (20x20 or 30x30) range from $35,000–$50,000.
Pure Exhibits provides fixed, all-inclusive pricing with no hidden fees, covering booth structure, graphics production, installation, dismantling, carpet, and shipping. Contact us for a customized quote based on your specific show requirements.
What is included in your booth rental pricing?
Our all-inclusive pricing covers: professional graphics production from your provided artwork, complete booth structure and hardware, carpet installation, installation and dismantling by certified crews, shipping and logistics, dedicated project management, show form processing, and on-site supervision.
No hidden fees or surprise charges — the price we quote is the price you pay.
Are there any hidden fees or additional costs?
No hidden fees, ever. Our fixed pricing includes everything you need for a successful booth presence, including carpet.
The only additional costs are venue-specific charges ordered directly through show services: rigging, electrical, material handling (drayage), booth vacuuming, and internet. These are standard show service fees paid directly to the venue.
Is renting more cost-effective than buying a booth?
For most exhibitors, renting is significantly more cost-effective. Purchasing a custom booth requires $50,000–$200,000+ upfront investment plus ongoing storage ($200–$500/month), maintenance, refurbishment, and shipping costs for each show.
Renting provides professional, customized exhibits with zero storage costs, no maintenance, and fresh designs for every event. You only pay when you exhibit.
How much does a 10×10 trade show booth rental cost?
A 10×10 booth rental by Pure Exhibits can cost anywhere between $12,000 to $14,000.
How much does a 20×20 trade show booth rental cost?
A 20x20 booth rental by Pure Exhibits can range from $28,000–$32,000.
Why are Las Vegas trade show booth rentals more expensive?
Las Vegas convention centers operate under union labor agreements. Installation and dismantle must be performed by union workers at union rates. Drayage rates at venues like the Las Vegas Convention Center are among the highest in the country.
These are venue costs — not exhibit company costs — but they significantly affect the total exhibiting budget. Pure Exhibits helps you plan for them accurately.
How much does union labor cost at trade shows?
Union labor rates are set by the specific union and show contract, not by your exhibit company. They vary by city and show. Chicago (McCormick Place) and Las Vegas are major union markets in the U.S.
Pure Exhibits manages I&D coordination at all union and non-union shows so your team isn't navigating this alone.
Is installation included in the booth rental price?
At Pure Exhibits, yes — installation and dismantle are included and coordinated by your dedicated project manager. This is not standard across the industry.
Does the booth rental price include shipping?
Shipping is coordinated by Pure Exhibits as part of the full-service model. Your dedicated project manager manages logistics from our Las Vegas facility to the show venue and back.
What is drayage and how much does it cost?
Drayage — also called material handling — is the mandatory fee convention centers charge to move your crated exhibit from the loading dock to your booth space.
It is calculated per hundred pounds of freight and set by the venue. Missing the advance warehouse deadline typically means higher rates.
Is it cheaper to rent or buy a trade show booth?
Renting is typically the smarter financial decision if you exhibit at different shows, want a fresh design each year, or want to avoid storage and maintenance costs.
Can I reuse graphics from a previous show?
In many cases, yes — if your brand hasn't changed significantly. Reusing approved graphics can reduce production time.
How far in advance should I book a trade show booth rental?
For major shows, book 3–4 months in advance. For regional and mid-tier shows, 6–8 weeks is typically workable. Pure Exhibits provides quotes within 24 hours.
What cities and shows does Pure Exhibits service?
Pure Exhibits has executed shows across Las Vegas, Orlando, San Diego, San Francisco, Chicago, Dallas, Atlanta, Anaheim, and many more cities nationwide.
