A Cinematic Legacy. Reimagined on the Show Floor.

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IMAX at NAB | Case Study

IMAX at NAB

A Cinematic Experience Reimagined on the Show Floor

The Challenge

  • Create an unforgettable presence for IMAX on a modest budget.
  • Design an enclosed, high-performance demo room without isolating attendees.
  • Balance iconic brand storytelling with the fast pace of a busy trade floor.
  • Every square foot had to perform, without compromising quality or vision.

The Breakthrough

  • We designed a 40x40 immersive theater experience in the heart of NAB.
  • The centerpiece: a sound-sealed demo room delivering powerful private presentations.
  • The rest: clean architectural flow, modular build, and cinematic brand expression.
  • Each element was intentional — the light, the layout, the materials, the moment.

Visual Highlights

Watch the Booth Experience

Results That Matter

3x

VIP Demos Booked

85%

Visitor Engagement Spike

4.8/5

Brand Experience Score

100%

Client Satisfaction

Inspired by this Project?

Let’s design your next trade show experience with cinematic impact and full-service support — backed by fixed pricing.

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