Navigating the Orange County Convention Center Experience in Orlando
Planning to showcase at the Orange County Convention Center (OCCC) in Orlando? This comprehensive guide will walk you through every aspect of exhibiting at this premier venue. From securing your space to optimizing your booth presence, managing logistics, and maximizing your on-site performance, we'll provide expert insights for event success.
Why Exhibit at the Orange County Convention Center?
A Leading Exhibition Destination
The OCCC stands as one of America's most expansive convention facilities, featuring over 2 million square feet of exhibition space. Situated in the bustling Orlando International Drive district, it hosts prestigious industry events spanning healthcare, technology, retail, entertainment, and numerous other sectors.
First Things First: Booking Your Exhibit Space
Connect with Show Management
Each OCCC event operates under distinct management. Your initial steps should include:
Completing exhibitor registration
Examining the exhibitor guidelines
Understanding space options, display requirements, and key dates
Secure Your Space Early
Major events like HIMSS, IAAPA, and InfoComm reach capacity quickly. Early booking ensures premium locations and cost-effective rates.
Pro Tip: Begin booth planning immediately after space confirmation—OCCC's vendor calendar fills rapidly throughout the year.
Booth Design Tips That Work at OCCC
Maximize Impact & Accessibility
OCCC's expansive halls require strategic visibility. Consider these approaches:
Install prominent illuminated signage or suspended displays
Design for optimal traffic flow (especially for island or peninsula configurations)
Incorporate engaging demonstrations and compelling messaging
Standard Booth Configurations
10x10: Perfect for emerging brands or focused presence
10x20 or 20x20: Optimal for product showcases and engagement
30x30 and beyond: Designed for premium brands and comprehensive experiences
Logistics: What You Need to Know
Shipping and Drayage
Utilize the Advanced Warehouse for early shipments
Ensure proper shipment identification with company details, booth location, and event information
Monitor Material Handling Charges carefully
Electric, Rigging & Internet
Coordinate power and connectivity through designated providers (typically Edlen or SmartCity)
Arrange rigging services through OCCC's authorized team
Labor and Install/Dismantle (I&D)
OCCC operates as a right-to-work facility: You have the flexibility to utilize your in-house team or engage local union labor
Consider partnering with experienced Orlando EAC (Exhibitor-Appointed Contractors) for professional support and expertise
Travel, Hotels, and Food
Nearby Hotels
The OCCC benefits from its strategic location, surrounded by numerous premium hotels within walking distance. Top recommendations include:
Hyatt Regency Orlando (featuring direct connectivity to the West Concourse)
Rosen Centre & Rosen Plaza properties
Hilton Orlando flagship property
Advance reservations are strongly recommended, particularly during major exhibitions.
Food & Amenities
The OCCC houses multiple dining options including cafes, Starbucks locations, and convenient snack stations
International Drive offers diverse dining establishments—perfect for team gatherings or client entertainment
Insider Tips for Event Success
Badge Pickup
Minimize wait times by collecting badges prior to show day, when permitted.
Parking
Multiple parking facilities at North, South, and West concourses
Daily parking fees range between $10–$20
Climate Comfort
The OCCC maintains excellent climate control, ensuring comfortable conditions even during summer events. Remember to wear appropriate footwear for extensive walking.
Post-Show: Optimizing Returns
Lead Management
Implement effective CRM or lead capture solutions during the event
Execute follow-up communications within 48–72 hours
Provide valuable downloadable resources or scheduling options for continued engagement
Team Assessment
Conduct comprehensive post-show analysis covering:
Success metrics and achievements
Areas requiring enhancement
Strategic budget allocation for future events
Excel at the Orange County Convention Center
Participating at the Orange County Convention Center presents significant opportunities for brand advancement.
Through meticulous preparation, compelling booth presence, and strategic follow-up, you'll maximize engagement with prospects, enhance brand visibility, and achieve measurable outcomes.
For those seeking comprehensive exhibit rental solutions in Orlando managing everything from concept to execution, our team stands ready to assist.
Partner with us for your next successful exhibition.
