Trade show booths are an essential aspect of marketing for any business, but it can be challenging to stand out at trade shows like CES. With so many other companies vying for attention, you need to ensure that your booth is the most eye-catching on the floor.
You need an edge over all those other companies that are competing for attention at CES! We have some ideas on how we can help get people excited about seeing your booth and what you have to offer them when they do!
One of the most common mistakes an exhibitor can make going into CES is to put no effort into building hype around their booth. This will backfire and result in missed opportunities for exposure, engagement from potential customers.
You'll want to take the time and cultivate a multi-channel campaign so your customers can know where you'll be, what they should expect from your products or services. We recommend starting this process three to four weeks out or more!
It's easy to stand out at CES with a custom trade show rental exhibit! Here are our suggestions for a booth that will catch your prospects eye:
People love free stuff – especially trade show attendees. That's why event planners should invest in good swag for their next gathering, and you can bet it will be well-received by all those who attend!
Stand out from the rest of your competition with these creative and unique giveaways. Here are some ideas:
The key to utilizing this kind of marketing is planning ahead, so you can be sure that the games are available when attendees want them!
This will help keep people happy and entertained throughout the entire trade show experience. You'll also need to have people on hand who are able to run these kinds of activities.
They should be friendly and outgoing, since they will be the ones interacting with attendees.
These games also encourage interaction between attendees. Some of these activities include: - Jeopardy style games - Team building games. - Family Feud style games - Bingo boards with prizes! ~~ When you use interactive games at your booth, trade show visitors will be more engaged and eager to learn about what you have to offer.
This is a great way for them to get involved in the process of making an informed decision when it comes time to purchase your product.
The world is a much different place than it was just a few years ago. Gone are the days of people getting their information from TV and newspapers. Today, individuals turn to social media for news, events, and even entertainment. It's time event managers took advantage of this trend by using all forms of social networking to promote their upcoming trade show or conference.
Your booth may have been the talk of the show, but if you don't follow up with leads after it's all over, then they won't be coming back. Events are opportunities, and there is no better time than now!
Event marketers often put so much work into executing an event that they forget about post-event activities like following up on prospects or converting visitors into customers. After each show, take some time to prepare a strategic follow-up process for your new leads. Here are a few suggestions:
The journey to trade show success is never straightforward. You can have a good idea that doesn't work, or an interaction with prospects might be more successful than expected.
Trade shows may present challenges on every level--planning stage through execution and evaluation of results; you need creativity for your plan to succeed!
Need help designing and building your booth at CES?
Rent a stunning, demand-generating custom trade show rental booth at CES to increase foot traffic and enhance your chances of obtaining higher-quality leads.
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