One of the most efficient forms to spread the news about your upcoming trade show is through social media. You can reach out to various subsets of your audience who spend their time online with multiple platforms.
Trade shows are a great opportunity for marketers to make an impact with their business. With the right social media strategy, you can stand out from the crowd and leave a lasting impression on potential customers.
Here are 10 steps you can take to promote your Las Vegas trade show rental booth on social media and drive booth traffic.
Depending on your sector and target audience, various social networks may be more successful than others. If you can promote on Facebook, Twitter, and LinkedIn, you should be adequately covered. Here's a brief outline of the major players:
According to Adweek, only about 2-6 percent of your Facebook followers will see anything you post on your trade show page.
Include the following when creating an engaging social media advertisement:
Develop a short, unique, and clear hashtag. Keep your pick! It's crucial to be consistent.
Use hashtags in your tweets, Instagram stories, and other social media posts about your trade show. Apply it to all of your social media profile bios as well. Don't stop there; use your hashtag in all of your other communication methods as well.
At the trade show, make sure your hashtag is visible so that people know to utilize it. Include it in handouts and on displays at your booth. Even better? Provide incentives to use your hashtag and participate in social media posts about your event.
Before you start promoting on social media for trade shows, make sure your channel's pages are up to date. Create attractive headers and comprehensive company descriptions, as well as update any existing pages with information about your upcoming trade show. Some quick tips:
If you want your posts to be seen by as many potential trade show attendees as possible, you need to make sure they're engaging.
You may increase engagement by including pictures and spacing out your new product or service announcements with more general industry news. Make the content engaging, conversational, and not overly “salesy.” Also:
Tailor each piece of material to a specific social network: On each platform, you must take the different styles and target audiences into account.On Twitter, it's brief, sweet, and sometimes unusual, whereas on LinkedIn you should use a more professional tone.
The demographics of each social media platform are also worth considering. If you know who likes your material on certain channels, focus your marketing efforts there to provide them more of what they want.
It's also critical to follow up after a trade show, particularly if you made important contacts. Look through your leads and note any people you met who you may connect with on social media and follow their firm pages.
You may also write a blog post on your website about your involvement and the conversations you had with your connections.
Make sure to follow up with your leads and let them know about your blog postings. If your post is especially helpful and contains pictures and video, your leads may spread the word about it on their own websites, providing a new platform for clients and brand loyalists.
You don't have to broadcast your trade show live in order to make a splash with live video. Instead, utilize brief, real-time clips from the event — such as behind-the-scenes looks or interviews with major presenters or influencers - to appeal to your audience. There are several options for live streaming that can quickly expand your following
Other than Facebook Live, Instagram, Twitch, and YouTube are also suitable live streaming platforms where you may find a large number of viewers. To ensure that your streams attract an audience and last long enough for as many people to view them, make sure they're longer than 10 minutes.
Whether or not you use social media, having too many cooks in the kitchen can be worse than not using it at all. Having a lot of people publish various (or multiple) messages on the same channel might cause confusion and aggravation for consumers.
There must be coordination between the field marketing team and the home base. The use of a social media leader to drive the effort can help focus the teams.
Those in attendance (salespeople, speakers, etc.) should also be using their personal social media accounts to help spread the word and add an extra level of authenticity, excitement, and personality to your organization and booth by leveraging them.
As you become more comfortable with social media, you'll want to have a better idea of what's working and connecting with your audiences. This way, you may change your approach as needed, hopefully increasing ticket and registration sales.
With the right strategy and a solid social media marketing plan, trade show attendees can increase their engagement with your Las Vegas Exhibit Rental through social media. Follow these best practices to ensure that you are maximizing all opportunities for exposure at your next event!
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