Generating leads at trade shows can be a daunting task. You only have a few precious days to make an impression on potential customers, and you’re competing with dozens of other exhibitors. But it’s not impossible. With a little creativity, you can generate plenty of leads that will help your business grow.
Here are 10 ideas to get you started:
People love free stuff, and they’re more likely to stop by your booth if you have something to give away. Choose a product or service that’s valuable to your target audience, and have a stack of business cards ready so people can take one when they walk in the door.
Give people a coupon for ten percent off their next purchase or free shipping, and include a QR code on it that leads them to an opt-in page on your website. That way, you can capture their email address for future marketing campaigns.
Everyone who stops by your exhibition booth rental will have a chance to spin the wheel and win a prize. You can offer different value prizes for different sections of the wheel, so people have to give you their email address in order to claim a big prize. Just be sure that all prospects have an equal chance of winning.
Host a contest on your company’s Facebook page and offer a free product or service as the prize. Make sure to require that contestants Like your page in order to enter, and use a tool like Woobox to manage the entries.
People love free stuff, but they love learning even more. Host a free demonstration of your exhibition booth rental or give away a coupon for ten percent off an item with the purchase of accessories.
Set up a booth where people can enter to win a free product or service. Be sure to require that they provide their contact information in order to enter, and use a tool like Votigo to manage the entries.
Give people a sneak peek at the product or service you’re promoting at the exhibition booth rental, and invite them to join an online seminar about it. Promote the webinar through social media and your email list, and require attendees to provide their contact information before joining in.
If you’re not comfortable giving away products or services, distribute leaflets that promote your exhibition booth rental. Include a QR code or contact information so people can learn more about what you have to offer.
Many trade shows offer the opportunity to give a presentation on your exhibition booth rental. If you have a lot of information to share, consider writing a book and giving it away as your free prize. If you want to make an impression on potential customers, use this opportunity to host a Q&A session or give them bonus gifts if they buy your exhibition booth rental on the spot.
Give people something fun and engaging to do at your exhibition booth rental, by hosting a scavenger hunt. Make sure to include plenty of opportunities for them to capture contact information so you can follow up with them later.
Now that you’ve read our blog post, we hope your decision about returning to trade shows has been made a little easier.
We know it can be daunting to get started with lead generation tools and strategies for an exhibition booth rental or new company launch, but there are many ways in which this process can be streamlined so that your marketing team is able to focus on the more important tasks of cultivating relationships while generating valuable leads.
With 10 different ideas for lead generation at a trade show, you should have no trouble getting some traction from potential clients right away!
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