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When you’re planning an event, attracting more revenue to your trade show booth is always a top priority. Here are seven ways to maximize your Orlando tradeshow booth rental ROI:
Your trade show booth can be a great place to position your company as an expert in the industry or market you want to serve, while also building relationships with customers and prospects.
To target your ideal client, you can match up the interests of your trade show attendee to what matters most to them or their company.
For example, if they are an engineer or architect, then highlighting how your product or service will help with a key pain point – such as project cost or time – is likely going to be highly relevant.
The location of the trade show will also dictate your marketing strategy.
For example, if you’re exhibiting at a national conference in Orlando but your company is based in Boston, then you may want to focus on targeting attendees from out-of-town or who are already interested in what you have to offer.
On the other hand, if you’re exhibiting at a regional trade show in your backyard, then reaching out to local businesses and customers should be a key part of your strategy.
Depending on the size of your company or budget, you may want to consider having a booth or sponsoring an event.
In many cases, companies that have both sponsorships and booths at events see better results from their tradeshow activities than those who rely solely on one or the other.
In addition to matching up your trade show booth or sponsorship with the right audience or event, you can also target potential customers on a more personal level.
For example, targeting prospects that have expressed interest in one of your products or services is a great way to generate leads and increase revenue for future sales opportunities.
When you’re planning your event, make sure to be clear about schedules and events.
Including a calendar of events on your website or in marketing materials will help attendees know when and where they need to be for the best experience.
Similarly, if there are any changes or updates to the schedule – such as a special or keynote speaker – make sure to share those updates as soon as you know so your attendees can plan accordingly.
The best way to extend the life of a trade show booth is by building connections and relationships with potential customers or prospects, or adding them into your database for future marketing or sales opportunities.
Attendees or sponsors who feel like they “know” the company or brand they are interacting with will be more likely to do business or engage in future marketing and sales opportunities.
Finally, when you’re at the show or sponsoring an event, don’t forget to take plenty of high-quality photos and videos.
These images can be used both in your marketing materials or online posts after the meeting or conference is over but also for any future sales efforts that may come about.
If you’re looking for more tips on how to make the most of your Orlando tradeshow booth rental or sponsorship, contact us today! Our team is experienced in creating booths and activations that will help you achieve your business goals.
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