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Have you ever exhibited a trade show only to discover that your exhibit booth rental has been poorly attended?
We'll go over some of the most common reasons (and what to do about it) right now. It's time for a cup of tea; let's get started on the big blunders that people make ALL THE TIME.
One of the most common reasons for a lack of traffic at an exhibit booth rental is simply not enough time put into planning.
If you're only starting your marketing efforts two weeks before the show, it's no wonder that things aren't going as well as you'd hoped!
Ideally, begin marketing your exhibit rental booth at least six months beforehand, but four is the bare minimum. It takes time to build up a high-quality exhibit booth marketing campaign that will drive people into your exhibit space.
Trade shows are extremely tactical; if you're exhibiting around an event no one cares about, you'll find yourself lacking visitors right from the start. It's critical to know your audience, and even more so which events they care about attending.
We'll be honest: exhibit booth marketing is a lot of hard work; we can't stress that enough! If you're trying to exhibit at the same time as another high-profile event, it's going to be especially difficult for your exhibit rental company to get exposure and drive traffic.
If your exhibit isn't located in a high traffic area, it's going to be difficult for people to find! Make sure to map out the exhibit hall and choose a spot that will be seen by as many people as possible.
People are busy, and they won't stop by your exhibit just because it looks cool. You need to offer incentives for them to take the time out of their day to visit!
This could be anything from a free giveaway to a discounted price on one of your products or services.
If you exhibit at a trade show, your staff MUST be on their A-game! This means hiring extra hands to help with last minute preparations and setting up the exhibit booth.
In addition, make sure they're dressed in branded apparel that is clean and well put together - you want them representing your brand as best as possible when walking around the exhibit hall.
How to design a perfect Las Vegas 20' x 20' Exhibit Rental
After the trade show is over, don't forget to follow up with all of the leads you generated! This means sending out a thank you email and/or card, as well as a proposal or special offer. If you wait too long, they may have already forgotten about you...
This is a common issue among small businesses; they often try to reach too large of an audience instead of narrowing it down to their target demographic. When exhibit booth rentals las vegas design your exhibit, make sure to focus on who you're trying to attract.
If you're not sure what your message is, how can you expect people to understand it? Make sure that all aspects of your exhibit - from the design to the graphics to the signage - are in line with your overall message.
This will help the exhibit booth rental company convey your story in a way that people will want to hear.
These are just a few of the most common exhibit booth rental mistakes. By avoiding them, you'll be well on your way to having a successful trade show! For more tips and advice, be sure to contact us at exhibit booth rentals Las Vegas. We're happy to help!
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