Trade shows are a great way to get your company out there and get new business. Before you get too invested in the show, take some time to plan ahead. What kind of experience do you want to deliver at the trade show? How can you make it a successful experience for everyone involved?
As marketers, we all have a list of things to do. But if you want to build a strategic plan, it's important to understand the "who," "what," "when," "where," and "why" before getting into the details.
Just start with these six phases and you'll be on your way to exhibit success.
If you are not focusing on your organization's goals, you are missing an opportunity. Aligning missions from the top down will help to ensure that all objectives are met and that you are meeting your company's needs.
With an event goal in mind, identify the business goals it will help to deliver. Map out the event calendar to see what events may support other events or organizations initiatives. This will not only save time but also provide solid results for both the event and your company.
There are many things that You can do to improve your audience's experience. The more you know about them, the better you can cater to their needs. The more personalized your exhibit is, the more visitors will be turned into customers. The
Based on your personas, identify the best times for them to visit your booth.
Match this with your staffing availability and you have a much better chance of engaging with the right people at the right time.
Finally, create an action plan that maps out how you will engage with potential customers based on specific information about their behaviors.
Every decision that you make will matter in order to get the most out of your booth. These decisions might include the products that you sell, the people that you hire, or even just how your booth is set up.
The people who work at your booth should feel like they are a part of what you’re trying to achieve. They should be knowledgeable about what you’re doing and completely excited about it. This will help to make sure that everything runs smoothly for visitors to your booth.
Look for ways to make the visitor experience exciting and personalized, such as including video or audio clips that can connect participants to your story. Incorporating cool technology like virtual reality or interactive kiosks can also be effective when promoting products and services and when creating interactions that attendees remember.
Do you want to extend your reach and create more touch points for connections with your audience? Consider sponsoring an event. Adding a sponsor message on conference swag gives you more opportunities to be seen outside the booth without relying on handouts.
Be authentic and consistent across all touch points
What does authenticity mean for your brand? The first priority should be to create an experience that is approachable, educational, entertaining, inspiring or motivational.
If you are trying to market a product or service to attendees, make sure you give them opportunities (through giveaways) to interact with your company in a way that resonates with your identity.
If you are trying to deliver a message, make sure all of your touch points are consistent in order to maximize the impact of your campaign.
The decisions you make might be small, but they can have a huge impact on how well you are able to accomplish what you’re trying.
You’ve done it—you’ve created the perfect space to showcase your idea. You have a theme that communicates your message and a design that encourages curiosity.
Now, how do you attract visitors? The answer is straightforward: present your idea in a way that will inspire people.
Your call to action should be straight-forward and engaging—a clear message about what visitors can expect when they find you.
Even if your show is a hit, you can benefit from implementing these ideas. Keep the momentum going after the event so that people remember what you said.
After the Exhibition, take a moment to reflect on your experience. After all, exhibiting is an investment!
Take time to catalog what worked and what didn’t. Gather both data from within and outside your organization. And don’t forget ROI! Track leads, follow up, and calculate impressions for a full scope of value delivered.
Select lead retrieval and tracking methods beforehand so you can start receiving feedback right away after the event has taken place.
Work with the show organizer to identify event impressions so you can see how many people might have been interested in your company’s work before making any decisions about generalizing your process or not.
Cataloging everything can be a time consuming process but it is worth the effort.
When most people think about the “after-show” period, they tend to focus on what happened during the exhibition and perhaps after.
However, they often forget that the earning period is a continuous one that begins not when you leave your booth or turn off your laptop but much earlier.
In fact, it begins when you first consider exhibiting and extends through a period of follow up that can last for months or years after the show has ended.
The perfect Las Vegas Exhibit Rental Design is one that engages your audience and inspires them to take action.
To do this, you need a message that resonates with potential customers quickly while also providing the opportunity for deeper interaction. Your call-to-action should be straight-forward and engaging—a clear message about what visitors can expect when they find you.
Even if your Las Vegas Trade Show Exhibit Rental is a hit, keep the momentum going after the event so people remember what you said!
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