Most companies decide which trade fairs to exhibit at by following what their competitors do — showing up at the same events year after year because that is where the industry has always gathered. That approach works until it doesn’t: until you spend $40,000 on a show where your key accounts send procurement staff instead of technical evaluators, or until a regional show you dismissed as too small consistently outperforms the flagship. A trade fair directory — whether an industry association calendar, an online events database, or a trade publication’s show list — is the instrument for building a show program around where your buyers actually concentrate, not where your competitors happened to go first.
This guide covers how to use a trade fair directory to find, evaluate, and prioritize shows, how to build an annual exhibiting schedule from directory research, and what to do once you have identified the right shows. For the full cost breakdown of what exhibiting at a specific show will require, the trade show booth rental cost guide covers every line item by booth size, service category, and market.
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What Is a Trade Fair Directory and How Do Exhibitors Use One?
A trade fair directory is a structured catalog of events — organized by industry vertical, geography, date, or show size — that gives exhibitors a searchable starting point for building or auditing their show calendar. The most useful directories go beyond a simple list of dates and venues. They include historical attendance figures, exhibitor counts, show organizer contact information, links to the exhibitor kit, floor plan data, and attendee profile breakdowns that let you verify whether the show draws the specific buyer roles you need to reach.
Exhibitors use a trade fair directory in two distinct modes. The first is discovery mode: building a new show program from scratch, or expanding an existing program into a new geography or market segment. The second is audit mode: reviewing an existing show calendar to confirm it is still the best allocation of exhibiting budget — comparing current shows against alternatives in the same market, the same quarter, or the same industry vertical. Most exhibitors with three or more years of active show programs should run an audit cycle at least once every two years. Markets shift, shows grow and decline, and the show that was the right answer in year one may no longer be the highest-return option by year four.
Directories also serve a practical verification function: confirming a show’s claimed attendance and audience profile against independent data before signing the exhibitor agreement. A show organizer’s prospectus reports what the organizer wants you to believe about their event. An independent directory cross-references that claim against historical data, external audit records, and exhibitor reports. The gap between those two sources is worth investigating before committing.
Which Online Trade Fair Directories Are Most Reliable?
No single database covers every show comprehensively — the global event market is too fragmented and too dynamic for any one directory to capture everything accurately. The reliable approach is to use two or three independent sources and cross-reference them against the show organizer’s own materials and industry association calendars.
Trade Show News Network (TSNN.com)
One of the oldest and most comprehensive US-focused directories. TSNN covers hundreds of shows across all major industry verticals with date, venue, historical attendance, and exhibitor count data. It is the first reference most US exhibitors use when building a long list and provides direct links to exhibitor kits where available. The search and filter capabilities are basic by current standards, but the data depth for established US shows is reliable.
10times.com
A global events database with stronger filter functionality than most directories — searchable by industry, location, date range, event type, and audience size. Includes ratings and reviews from exhibitors and attendees, which add a qualitative dimension beyond raw attendance numbers. The most useful resource for exhibitors evaluating shows across multiple geographies, including international options.
Eventseye.com
Europe-focused with strong international trade fair coverage. The most useful resource for exhibitors evaluating European show programs or international shows held in the US that draw significant foreign buyer attendance. Coverage of North American-only shows is lighter than TSNN, but for global program planning it fills gaps the other directories miss.
CEIR (Center for Exhibition Industry Research — ceir.org)
The research arm of the exhibitions industry. CEIR publishes show performance data, industry trend reports, and attendance analytics that go deeper than any public directory. The most valuable resource for exhibitors making large investment decisions where the budget justifies paid research reports. If you are deciding between two flagship shows at $80,000 to $150,000 in combined investment, CEIR’s data on attendee buying authority and show-level exhibitor ROI is worth the subscription cost.
Industry Association Event Calendars
Almost every major B2B industry association publishes an annual trade show calendar for its vertical. These are often the most accurate single-source reference for their specific market, since the association is frequently the show organizer or a close affiliate. For any industry where you already belong to the primary trade association, start with their calendar before going to aggregator directories — the data is more current and the audience demographics are reported with more specificity.
How Do You Evaluate a Trade Fair Before Committing to Exhibit?
Registering for booth space before evaluating a show on your specific criteria is the fastest path to a disappointing return. Total attendee count — the figure most prominently promoted by show organizers — is the least useful single metric for evaluating fit. A show drawing 20,000 attendees, of whom 8 percent are the decision-maker role you need to reach, may convert at a lower rate than a specialized show with 4,000 attendees where 35 percent are your exact ICP. Evaluate each show against the criteria in the table below. Most of this information is available in the exhibitor prospectus, which you can request before signing any commitment. The most accurate supplemental data — competitive presence, honest assessment of buyer authority, floor traffic patterns — comes from a 20-minute phone call with two or three exhibitors who worked the floor in the prior year.
| Criterion | What Strong Looks Like | Red Flag | Where to Find It |
|---|---|---|---|
| Total attendee count | 5,000+ for regional shows; 15,000+ for national shows | Fewer than 2,000 for a promoted ‘national’ event | Exhibitor prospectus, TSNN, 10times |
| Buyer role concentration | 30%+ of attendees hold purchasing or budget authority | ‘Attendee’ count includes students, press, and exhibitor staff | Show organizer audience demographics; ask for the breakdown directly |
| ICP job title match | Attendee titles match your target buyer roles specifically | Audience is adjacent to your product’s use case but not the buyer | Request attendee profile report from show organizer |
| Competitor presence | Your category’s leading competitors all exhibit | No relevant category competitors exhibit at all | Walk prior-year floor plan online; call show organizer for exhibitor list |
| Available floor position | Space on main aisles or within your industry’s category cluster | Only perimeter or back-corner space remains available | Request current floor plan and available inventory from show organizer |
| Booth space cost per sq ft | $20–$50/sq ft for inline space is typical at major national shows | Under $10/sq ft may indicate low attendance quality or inflated counts | Exhibitor kit pricing schedule; ask for drayage and services estimates too |
| Show organizer track record | 10+ years running; produced by an established industry organizer | First or second year of a new show with unproven attendance | TSNN show history; call 2–3 prior-year exhibitors for references |
Which Las Vegas Trade Fairs Should Exhibitors Know About?
Las Vegas hosts more major B2B trade fairs per year than any other city in North America. The combination of purpose-built convention infrastructure — the Las Vegas Convention Center, the Venetian Expo, Mandalay Bay Convention Center, and multiple satellite venues — and convenient air access from every major domestic and international market makes Las Vegas the default location for shows that require large floor space, high exhibitor counts, and efficient multi-day logistics. For exhibitors using a trade fair directory to identify major shows in their industry, the following events are among the most significant held in Las Vegas. Dates and venues shift year to year — confirm current details in the official show’s exhibitor kit before planning. For a booth at any of these events, las vegas trade show booth rentals from a local Las Vegas exhibit house eliminates the freight cost and freight risk that exhibitors shipping from other cities accept on every show.
| Show | Industry Vertical | Typical Month | Primary Venue | Notes |
|---|---|---|---|---|
| CES (Consumer Electronics Show) | Consumer Electronics & Technology | January | Las Vegas Convention Center | One of the largest technology trade shows globally; draws buyers, press, and investors across the full electronics ecosystem |
| NAB Show | Broadcast, Media & Entertainment Technology | April | Las Vegas Convention Center | Premier show for broadcast, film, streaming, and production technology; major buyer concentration in media and entertainment |
| SEMA Show | Automotive Aftermarket & Specialty Equipment | November | Las Vegas Convention Center | Largest automotive specialty products show in North America; trade-only event with high buyer density in automotive retail and fleet segments |
| CONEXPO-CON/AGG | Construction Equipment & Technology | March (triennial) | Las Vegas Convention Center | Largest construction industry show in North America; held every three years; major capital equipment purchasing decisions happen on this floor |
| SHOT Show | Shooting, Hunting & Outdoor Trade | January | Venetian Expo | Largest firearms, ammunition, and outdoor sports trade show in the US; trade-only; strong retail buyer presence |
| MAGIC Marketplace | Apparel, Fashion & Accessories | February | Las Vegas Convention Center | One of the largest apparel trade shows in North America; covers men’s, women’s, and accessories across multiple concurrent events |
| Pack Expo Las Vegas | Packaging & Processing Equipment | September (biennial) | Las Vegas Convention Center | Major packaging and processing industry show held every two years; strong presence from CPG and food manufacturing buyers |
How Do You Build an Annual Trade Fair Schedule From a Directory?
Building a show program from trade fair directory research starts with a long list and ends with a tight calendar. Most exhibitors who struggle with trade show ROI are either under-programming — exhibiting at one or two shows per year, which is not enough data to optimize and not enough presence to build market recognition — or over-programming, committing to shows before evaluating fit and spreading budget too thin to execute any single event well. The right number for most B2B programs is three to five shows per year: enough to maintain continuous market presence and generate comparable performance data, few enough to execute each one with the staffing, booth quality, and pre-show outreach that drives real pipeline. For the full cost framework to model each show before committing, the trade show budget template covers every exhibiting cost category including booth rental, GSC services, freight, staffing, and collateral.
| Planning Step | When to Do It | Key Deliverable |
|---|---|---|
| Research directories; build long list of candidate shows | 10–12 months before first target show | List of 20–30 candidate shows sorted by industry and geographic fit |
| Score each show against ICP match criteria (table above) | 10–12 months out | Scored short list of 5–8 priority shows with evaluation rationale |
| Walk top shows as an attendee before committing (if timing allows) | 8–12 months out | First-hand assessment of floor traffic, buyer quality, and competitive standard |
| Request exhibitor kit; verify real space cost and show rules | 8–10 months out | Confirmed per-show cost inputs for budget modeling |
| Build per-show budget; model minimum ROI threshold to justify commitment | 8–10 months out | Budget approved and ROI hurdle rate defined per show |
| Register for booth space at priority shows | 8–10 months out (earlier = better floor position) | Booth space contracts signed; preferred location secured on floor plan |
| Engage exhibit house; begin booth design consultation | 12–16 weeks before each show | Design brief initiated; exhibit house vendor confirmed |
| Execute show; capture lead count, meeting count, pipeline value | Show week | Real-time data for post-show ROI calculation |
| Post-show review: actual vs. projected ROI | Within 30 days after each show | Decision: renew at same size, expand, or drop this show next cycle |
The most common failure in this sequence is registering for a show without completing the budget and ROI threshold steps first. A show that looks attractive in a directory listing may not clear the minimum return threshold when real costs — space rental, exhibit, drayage, electrical, staff travel, collateral — are modeled against a realistic conversion rate. For the full return calculation methodology, the trade show ROI guide covers how to set pre-show ROI targets, measure results against them, and use the data to build a more accurate model for subsequent shows.
What Booth Size Do You Need for Different Trade Fair Formats?
The right booth size for a trade fair is not determined by what you can afford in isolation — it is determined by what is competitive in the specific show environment you are entering. A 10×10 booth that is standard and effective at a 2,000-person regional industry conference looks underscaled at a major national show where 20×20 and 20×30 exhibits dominate the main aisles. Booth size selection should be driven by three factors: the scale of the show (attendee volume and floor space available), the competitive standard set by your category peers at that specific show, and your program budget.
Small and Regional Trade Fairs
At regional industry shows drawing under 5,000 attendees, a 10×10 trade show booth is competitive and standard for most exhibitor categories. Floor plans are typically smaller, aisle widths are narrower, and the largest booths in the hall may only be 20×20. A well-designed 10×10 with professional graphics, good lighting, and a clear message is entirely capable of generating qualified leads and outperforming a larger booth with poor design. For exhibitors attending a regional show for the first time, the 10×10 is the appropriate entry point: low enough investment to test the show’s ROI before scaling up, sufficient space to represent the product category professionally.
Mid-Tier National Trade Fairs
At national shows drawing 5,000 to 15,000 attendees, the competitive floor standard shifts. Most serious exhibitors in buyer-facing categories operate at 10×20 trade show booth size or larger. A 10×10 at a show of this scale is not invisible, but it signals a smaller program commitment than the competitive standard — which may affect how qualified buyers assess your company’s market position before they walk in. The 10×20 provides enough square footage for a back wall display, a counter or kiosk, a product demonstration area, and a conversation space — all the components needed to run a structured qualification and follow-up process across a multi-day show.
Major National and International Trade Fairs
At major national shows drawing 15,000 or more attendees — CES, SEMA, NAB Show, CONEXPO, SHOT Show — the floor is large, the competition for buyer attention is intense, and booth size functions as a direct signal of market presence and investment seriousness. A 20×20 is the entry point for credible brand presence on a main aisle at these events. For companies in categories where buyers use trade fair attendance partly to assess vendor stability and scale, the booth footprint is a commercial message. That does not mean every exhibitor at a major show needs a 30×40 island — but it does mean that a 10×10 at a show where your category competitors are running 20×20 and 30×30 booths communicates a gap in commitment that may affect how qualified buyers prioritize follow-up conversations.
How Do First-Time Exhibitors Use a Trade Fair Directory Effectively?
A first-time exhibitor using a trade fair directory faces a different challenge than an experienced exhibitor auditing an existing program. The temptation is to identify every show that could work and exhibit at as many as possible in the first year, reasoning that broader coverage increases the chance of finding what works. The result is almost always the opposite: budget too thin to execute any individual show well, no concentrated presence at the shows that matter most to your specific buyers, and mixed data that is difficult to interpret because no two shows ran under the same conditions. For a thorough walkthrough of the full first-year planning process, the first time trade show exhibitor guide covers show selection, booth sizing, staffing, lead capture, and post-show follow-up from a first-exhibitor perspective.
Start Narrow: One or Two Shows in Year One
The most reliable first-year approach is to select one primary show and one secondary show — maximum — from the directory research. The primary show is the most important event in your industry by attendee volume and buyer density: the one where all your major competitors exhibit and where the most qualified buyers in your market concentrate. The secondary show is a smaller regional or vertical-specific event where you can test your booth, messaging, and lead capture process at lower cost and lower competitive pressure before executing the primary show. Running two shows in year one generates directly comparable data on booth performance, staffing efficiency, and lead quality — data that is unavailable to exhibitors who either attend only one show or attend four with different configurations.
Walk the Show as an Attendee Before Committing to Exhibit
If the directory research identifies a major show as a high-priority target and the show schedule allows it, attending as an attendee in the year before your first exhibiting year is one of the highest-return preparation steps available. You will observe actual floor traffic patterns, identify where buyer concentration happens versus where the floor is quiet, assess the visual standard set by your category’s leading exhibitors, and have conversations with other exhibitors about their experience — conversations that are far more candid than what any directory entry or organizer prospectus will tell you. One day of attendee access costs a fraction of one year’s exhibiting commitment and produces better data than any secondary research source.
Evaluate Booth Design Options Before the First Show
First-time exhibitors often underestimate how much booth design affects show performance. A professionally designed booth communicates brand credibility before a visitor says a word — it filters for serious buyers, elevates the quality of conversations, and increases the probability that a qualified prospect engages rather than walking past. Before committing to a booth size and vendor, review the exhibition booth design options available at your target show’s standard sizes to understand what the visual and functional competitive standard looks like, then design to match or exceed it.
What Happens After You Find the Right Trade Fair in a Directory?
Finding the right show in a trade fair directory is the first step in a planning sequence that typically spans 10 to 16 weeks for a first-time exhibitor at a new show. The directory entry that confirms the show’s fit — audience profile, dates, venue, and approximate floor space cost — triggers the action sequence that must be completed before the show opens. Missing any step in that sequence, or completing steps in the wrong order, creates cost consequences that compound quickly.
Step 1: Register and Request the Exhibitor Kit
Register for booth space as soon as the show confirms fit. Early registration secures better floor positions — main aisle access, corners, and placement within your industry’s category cluster — that are unavailable later. The exhibitor kit, received after registration, contains every vendor deadline and form you need to manage the show: the general services contractor (GSC) advance order deadline, the lead retrieval reservation form, the I&D labor scheduling form, and the show’s booth rules and dimensions. Read the exhibitor kit the day it arrives — not two weeks before the show.
Step 2: Engage the Exhibit House Early
For a new client requiring a full design from scratch, exhibit houses typically need 10 to 16 weeks from initial briefing through graphic production and pre-show assembly confirmation. For an existing client updating graphics on a rental program, the timeline is shorter — 4 to 6 weeks — but the engagement should begin the moment the show is confirmed, not after the floor plan is finalized. The design approval date gates graphic production, which gates everything downstream. Engaging the exhibit house early is the single most effective action to prevent rush fees and last-minute scrambling.
Step 3: Submit GSC Advance Orders Before the Deadline
The general services contractor’s advance order deadline — typically 30 days before the show opens — is the most common and most expensive missed deadline in any trade show program. Services ordered before the deadline are priced at advance rates. Services ordered after the deadline are priced at standard rates: typically 25 to 40 percent higher. Services ordered on-site are priced at on-site rates: 50 to 75 percent above advance. On a $4,000 advance-rate services total, ordering on-site adds $2,000 to $3,000. Set a calendar reminder for the advance deadline the day you receive the exhibitor kit. That single action is worth more to the program budget than any other administrative task in the planning sequence.
Conclusion
A trade fair directory is a research tool, not a decision-making tool. The directory identifies candidate shows — the ones that match your industry, your geography, and your buyer profile. The decision about which shows to commit to requires evaluation against your specific ICP match criteria, your per-show ROI threshold, and your program budget. The decision about which shows to prioritize in year one requires discipline to start narrow, test rigorously, and expand based on data rather than optimism.
For exhibitors whose priority shows are in Las Vegas, the booth vendor decision is as consequential as the show selection decision. A Las Vegas-based exhibit house eliminates freight cost, freight risk, and the logistical complexity of coordinating a distant vendor from across a time zone. As a trade show booth builder operating out of Las Vegas, Pure Exhibits manages the design, rental, graphic production, and on-site installation for every major show at the Las Vegas Convention Center, the Venetian Expo, and Mandalay Bay — so your program lands on the floor looking exactly like it did in the pre-show assembly, without the variables that freight and remote vendors introduce.
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Frequently Asked Questions
What is the best trade fair directory for US shows?
Trade Show News Network (TSNN.com) is the most established US-focused directory for building a research starting point — it covers hundreds of shows across all major industry verticals with date, venue, attendance, and exhibitor data. For more filter capability and attendee reviews, 10times.com is a strong supplement. For any industry where you are already a trade association member, the association's own event calendar is typically the most accurate and most current single source for shows in your vertical. Use two or three sources together and cross-reference them; no single directory is comprehensive across all markets and geographies.
How do I find trade fairs in my industry?
Start with your primary trade association's annual event calendar — most major B2B industries have an association that publishes or administers the key shows in the vertical. Supplement that with a keyword search on TSNN or 10times using your industry's standard terminology (for example, 'packaging', 'automotive aftermarket', 'broadcast technology'). Filter results by geography and date range. Build a long list of 15 to 25 candidate shows before applying the evaluation criteria in this guide. Call two or three exhibitors from the shows at the top of your short list — their direct experience provides data that no directory database contains.
How do I evaluate whether a trade fair is worth attending?
Evaluate the show against seven criteria: total attendee count (5,000+ for regional, 15,000+ for major national shows), buyer and decision-maker percentage (target 30% or more holding purchasing authority), ICP job title match (attendee titles must match your specific target buyer roles, not just be adjacent to them), competitor presence (if all your major category competitors exhibit, that is market validation), available floor position (main aisle or category cluster space, not a back corner), space cost per square foot (verify against the total services cost, not just the space rental), and show organizer track record (10+ years running with independently verifiable attendance data). Request an exhibitor prospectus and call two or three prior-year exhibitors before signing any commitment.
How many trade fairs should I exhibit at per year?
Most B2B programs perform best at three to five shows per year. That range is large enough to build continuous market presence, generate directly comparable performance data across shows, and reach multiple geographic markets or buyer segments — while remaining manageable for a program team without a dedicated full-time trade show manager. Under-programming (one or two shows per year) makes it difficult to separate show quality from execution quality in your ROI data, and limits the market exposure needed to build brand recognition with buyers who do not attend every year. Over-programming (six or more shows per year for a small team) degrades execution quality, spreads booth budget too thin, and typically produces no show that is executed at the level needed to drive serious pipeline.
What is the difference between a trade fair and a trade show?
The terms are largely interchangeable in practice. 'Trade fair' is the term more commonly used in European and international contexts; 'trade show' is the predominant term in North American usage. Both refer to events where companies in a specific industry exhibit products and services to qualified buyers and industry peers. Some industry professionals distinguish between trade fairs (larger, more international, combining commercial and educational programming) and trade shows (more transactional, primarily focused on buyer-seller interaction on the show floor), but this distinction is not applied consistently and does not affect how exhibitors research, evaluate, or plan their participation.
How far in advance should I register for a trade fair?
For major national shows — CES, SEMA, NAB, CONEXPO, SHOT Show — register 8 to 12 months in advance to secure preferred floor position. Booth spaces near the main entrance, on primary cross aisles, and within your industry's category cluster fill earliest and are the most commercially valuable positions on the floor. For regional or mid-tier shows, 4 to 6 months in advance is typically sufficient for good position. Regardless of show size, early registration triggers receipt of the exhibitor kit, which contains the general services contractor's advance order deadline — the most time-sensitive cost management tool in the entire program. Register early specifically so you have maximum time before that deadline.
Can I negotiate booth space costs at a trade fair?
Booth space pricing at most major shows is fixed and non-negotiable for standard inline spaces — the rate card is set by the show organizer and applies equally to all exhibitors in a given size and location tier. Larger, long-term exhibitors may negotiate multi-year contracts that lock in rates or provide preferred positioning in exchange for early commitment, but this is not available to first-time exhibitors. What is negotiable in some cases: the specific booth location within your size tier (the organizer may have flexibility in where exactly your 10×20 space is positioned within the available inventory), corner upgrades, and multi-show package pricing for organizers who run several events in the same calendar year.
What should I look for in a trade fair floor plan?
Evaluate floor position on four factors: traffic flow, category clustering, anchor proximity, and aisle access. Main aisles carry the most traffic and provide maximum exhibitor visibility — a booth on a main cross aisle outperforms an equivalent booth buried in a secondary section regardless of how good the display looks. Category clustering matters because qualified buyers navigate directly to the section of the floor where their relevant vendors concentrate; being placed outside your category's cluster reduces the probability that your ICP passes your booth at all. Anchor proximity — placement near a keynote stage, major networking area, or a dominant exhibitor in your category — creates passive foot traffic. Request a current floor plan from the show organizer before committing; never assume a specific position is available based on a prior-year map.
How do I compare two trade fairs to decide which one to prioritize?
Compare them on five dimensions that directly affect ROI: ICP match score (how closely the attendee profile aligns with your specific target buyer role and industry), cost-to-qualified-lead ratio (total program cost divided by the number of qualified leads you estimate you can generate, based on historical conversion rates from comparable shows), competitive standard (whether your booth at the target size is competitive with the visual and presence standard set by your category peers at each show), geographic fit (whether the show reaches a market you are actively prioritizing for new business), and show organizer stability (whether the event is growing, stable, or declining based on multi-year attendance data). Assign each dimension a weight based on your program's current priorities and score each show systematically — the comparison becomes much easier with a structured framework than with qualitative impressions alone.
What data should I track after my first trade fair to decide whether to return?
Track four metrics: total qualified leads captured (leads that meet your defined qualification criteria — job title, company size, purchase timeline, or expressed next step), cost per qualified lead (total show cost divided by qualified lead count), pipeline generated (total contract value of deals sourced from show contacts, measured at 90 and 180 days post-show), and cost per pipeline dollar (total show cost divided by total pipeline generated). Compare these figures against your pre-show ROI threshold — the minimum return you established before committing to the event. If the show clears the threshold at this booth size, the decision is whether to renew at the same size or expand. If it does not, evaluate whether the gap is show selection quality (wrong show for your ICP) or execution quality (right show, suboptimal booth or staffing) before deciding to drop it.
Are there trade fair directories specifically for Las Vegas shows?
Las Vegas trade fair calendars are covered in the major general directories — TSNN and 10times both index Las Vegas shows extensively given the city's volume of major events. The Las Vegas Convention and Visitors Authority (LVCVA) also publishes a major conventions and trade shows calendar that covers events at the Las Vegas Convention Center and other major venues. For exhibitors focused specifically on Las Vegas shows, the most efficient research path is to check the LVCVA calendar for shows at the Las Vegas Convention Center, then verify each show's exhibitor kit and audience profile through TSNN or the show organizer directly. A local Las Vegas exhibit house is also a practical resource — they have direct knowledge of the shows that consistently produce strong exhibitor ROI in the market.
What is the first thing I should do after identifying a trade fair I want to exhibit at?
Request the exhibitor prospectus and the prior-year floor plan from the show organizer — before registering for space. The prospectus provides audience demographics, attendance figures, exhibitor counts, space pricing, and show rules. The floor plan shows the available space inventory, category clustering, and anchor positions. These two documents contain the information you need to verify that the show matches your evaluation criteria and to identify the specific floor position you want to request. If you register before reviewing the floor plan, you may pay a deposit on a position that is not commercially competitive for your category. Most show organizers will provide these documents on request without requiring a registration deposit first.
