10×10 Trade Show Booth Rentals — Fixed Price, Fully Turnkey

You have 100 square feet, a deadline, and a show on the line. A 10×10 trade show booth is the most common exhibit configuration in the industry — and also one of the most underestimated. Done right, it commands attention, generates leads, and represents your brand at its best. Done wrong, it disappears into the background.

At Pure Exhibits, we build 10×10 trade show booths that do the former. Every rental starts at $12,000, every cost is locked in before you sign, and every booth is physically assembled at our Las Vegas warehouse and photographed before it ships to your show.

No surprises on show day. That is the commitment we make on every build.

What Is a 10×10 Trade Show Booth?

A 10×10 trade show booth is a 10-foot by 10-foot exhibit space — the standard entry-level footprint at most US trade shows. It is an inline configuration, meaning it shares walls with neighboring exhibitors on two or three sides, with one open face toward the aisle.

Do not let the size fool you. A well-designed 10×10 exhibit can deliver a professional, high-impact brand experience with the right layout, backlit graphics, lighting, and structural design. Companies of all sizes use them — from first-time exhibitors making their debut at a major industry event, to established brands running multiple simultaneous activations across different shows in the same week.

10×10 booths are the right choice when:

• You are exhibiting at an inline aisle space at events like CES, HIMSS, NRA Show, MODEX, or Pack Expo

• Product demos or one-on-one conversations drive your conversion, not open floor space

• You are running a multi-city program that requires a repeatable, cost-efficient exhibit solution

• You are a first-time exhibitor establishing a credible presence before scaling to a larger booth

• You need a secondary activation alongside a larger island exhibit at the same show

10×10 Booth Configurations: Inline, Corner, and End Cap

Not all 10×10 spaces are equal. Before your booth is designed, it is important to understand how your floor space is positioned relative to aisle traffic — because configuration determines the entire design strategy.

Inline (Standard)

One open face, with two or three sides backing against adjacent exhibitors. This is the most common 10×10 configuration. All design focus is directed at the front-facing aisle wall — graphics, counters, lighting, and any interactive elements are built to draw visitors in from a single direction.

Corner

Two open faces at a corner aisle intersection, providing exposure from two directions simultaneously. Corner spaces command more foot traffic and require a design that engages from both angles. A corner 10×10 behaves much closer to a 10×20 in terms of effective reach.

End Cap

Located at the end of an aisle row with three open sides. End cap spaces offer maximum brand visibility across the widest possible area. Less common for 10×10 footprints but highly valuable when available. Requires a design built to engage from multiple approach directions.

At Pure Exhibits, every 10×10 design brief starts with your specific floor assignment. A booth built for a standard inline space is designed completely differently from one built for a corner — and we approach each as a distinct design challenge.

10×10 Trade Show Booth Rental Pricing

Here is the most important thing to know about our pricing: the number in your contract is the number on your final invoice. It does not change. There are no post-show billing adjustments, no hidden fees added after install.

Every 10×10 booth rental price includes:

• Custom structural design (modular or custom build)

• In-house large-format graphic production — high-resolution, color-calibrated

• Freight from our Las Vegas warehouse to your show venue

• Professional installation and dismantling (I&D) at the show

• Dedicated project manager from initial brief through final teardown

• Prebuilt assembly and photo sign-off before the booth ships

The only costs billed separately are venue-direct charges — drayage, electrical, and internet — which are paid directly to the show service contractor (GES, Freeman, Edlen, or similar). These are not our charges and we do not mark them up.

What Is Included in Every Pure Exhibits 10×10 Booth Rental

Every 10×10 trade show booth we produce goes through the same full-service process. You do not manage subcontractors. You do not coordinate freight independently. You do not arrive at the show to discover a booth that does not match what you approved.

Custom Design

Your dedicated designer produces a full 3D rendering of your booth before fabrication begins. You review every element — structure, graphics, layout, counters, lighting — and request revisions until the design is exactly right. Fabrication only starts after your written sign-off.

In-House Fabrication

Built entirely at our Las Vegas production facility. No outsourcing to third parties. We control quality, timeline, and the finish of every structural component. What you see in your 3D rendering is what gets built.

In-House Graphics

Printed on-site on high-resolution large-format equipment. Color profiles are calibrated. Every panel is test-fitted against the structure before it gets packed for shipping. No color mismatches discovered on show day.

Freight Coordination

Your booth ships directly from our warehouse to your show venue. We coordinate with the freight carrier and manage all logistics including advance warehouse delivery scheduling — standard for most major shows.

Installation and Dismantling

Our I&D crew builds your exhibit on-site during move-in and dismantles it after the show closes. You do not lift a tool. You arrive to a finished, ready booth.

Dedicated Project Management

One project manager handles the entire process from brief to teardown. One contact. One number. If anything comes up during the show — a graphic issue, a structural adjustment — your PM handles it directly.

The Prebuilt Guarantee: See Your Booth Before It Ships

This is the single most important policy that separates Pure Exhibits from most booth rental companies in the industry.

Every 10×10 trade show booth is physically built in full — at our Las Vegas warehouse — before it is shipped to your show. We photograph every angle, send the photos to you for approval, and only release the shipment once you have confirmed it matches your approved design.

If it does not match, we fix it in the warehouse. Not at the show. Not at 7 AM on move-in morning. In the warehouse, before it ever leaves our facility.

For any company that has experienced a booth arriving with wrong graphics, missing components, or structural damage — this policy represents the most tangible risk reduction in the exhibit rental industry.

The Prebuilt Guarantee covers:

• Structural completeness — every component present and verified

• Graphic accuracy — all panels match approved artwork files

• Fit and finish — all panels and hardware fitted and confirmed before shipping

• Photography documentation — timestamped photos sent for your sign-off

• No-surprises policy — if it is not right in the warehouse, we make it right

Why Most 10×10 Trade Show Booths Fail — And How to Avoid It

The 10×10 booth is the most under-designed footprint in the exhibit industry. Companies spend tens of thousands on the show itself — registration, travel, hotel — and then show up with a booth that does not do the job.

Here are the five most common failure modes we see, and how we design around each one:

• Failure 1: Generic graphics with no message hierarchy.

  Visitors decide whether to stop at your booth within three seconds of seeing it. If your graphic wall is a logo and a tagline with no clear value proposition, they keep walking. Every Pure Exhibits design brief starts with the question: what do we need a visitor to understand in three seconds?

• Failure 2: No focal point.

  Without a clear visual anchor — a backlit counter, a product display, a branded kiosk — the booth has no draw. There is nothing to focus the visitor’s attention. Every design we produce has one deliberate focal point, regardless of footprint size.

• Failure 3: Insufficient lighting.

  Standard venue overhead lighting is flat, uninspiring, and shared equally among every exhibitor in the hall. Booth-mounted spotlights and backlit panels create their own atmosphere within your 100 square feet — and they are visible from 40 feet away.

• Failure 4: Overcrowded layout.

  More elements do not equal more impact. Overcrowded 10×10 booths feel cramped and deter visitors from entering. Great small-footprint design is intentional about what is included and what is not. White space is a design tool, not wasted square footage.

• Failure 5: No engagement mechanic.

  If there is nothing to do at your booth — no demo, no interactive element, no conversation starter — there is no reason to stop. Foot traffic at trade shows is earned. The exhibitors who get it are the ones who give visitors a reason to engage.

Who Uses 10×10 Trade Show Booths?

The 10×10 trade show exhibit is the workhorse of the US trade show industry. It is used by a wide range of companies across industries and event types:

• SaaS and technology companies exhibiting at their first major industry trade show, or running secondary activations at niche vertical events

• Pharmaceutical and medical device companies at regional association conferences where smaller booth footprints are standard

• Manufacturing and industrial brands showcasing a single product or product line at a focused B2B industry event

• Consumer and CPG brands building B2B relationships at trade events before scaling to a larger island configuration

• Multi-location and multi-show companies running several 10×10 activations simultaneously across different shows in the same calendar week

• Companies testing a new show or new market before committing to a larger exhibit investment

Nationwide Coverage: Every Major US Trade Show Venue

Pure Exhibits is headquartered in Las Vegas, 20 minutes from the Las Vegas Convention Center — the busiest trade show venue in the United States. Our production facility and I&D crews are based here, which gives every Las Vegas show a significant logistical advantage.

But we ship and install 10×10 trade show booths at every major US trade show city. Our crews service all major venues nationwide.

• Las Vegas — Las Vegas Convention Center, Venetian Expo, Mandalay Bay

• New York — Jacob K. Javits Convention Center

• Chicago — McCormick Place (North, South, West, and Lakeside halls)

• Orlando — Orange County Convention Center

• Dallas — Kay Bailey Hutchison Convention Center

• Houston — George R. Brown Convention Center

• Atlanta — Georgia World Congress Center

• Anaheim — Anaheim Convention Center

• Boston — Boston Convention and Exhibition Center, Hynes Convention Center

• Miami — Miami Beach Convention Center

• San Diego — San Diego Convention Center

• Washington D.C. — Walter E. Washington Convention Center

How It Works: From Brief to Show Day

Our process is built to be straightforward and transparent at every step. Here is what happens from the moment you contact us to the moment you walk into your show:

Step 1 — Brief (Day 1)

Submit your show details: venue, show date, booth space size, brand assets, and any design direction you have in mind. We confirm your floor space configuration and assign your dedicated project manager.

Step 2 — Design (Days 2 to 5)

Your designer produces a full 3D rendering of your 10×10 trade show booth. You review it, request revisions, and give final written approval. We do not move to fabrication until you are satisfied with the design.

Step 3 — Fabrication (Days 6 to 14)

Structural fabrication and in-house graphic production run simultaneously at our Las Vegas facility. Timeline depends on your show date — confirmed at the brief stage.

Step 4 — Prebuilt Sign-Off (Days 14 to 17)

Your booth is assembled in full at our warehouse. We photograph every angle and send the photos to you for approval. The booth does not ship until you have confirmed it is correct.

Step 5 — Shipping

Your booth ships to the show venue or advance warehouse on the timeline agreed at brief. All freight logistics are managed by your PM.

Step 6 — Installation and Dismantling

Our I&D crew builds your booth during show move-in. You arrive to a ready exhibit. After the show closes, the crew dismantles and ships the booth back. Your PM handles every step of the post-show logistics.