Trade show booth rental cost scales with booth size and show city. Smaller 10×10 inline rentals represent entry-level investments, while 20×20 island booths and larger configurations require significantly higher budgets due to increased square footage, union labor in certain cities, and expanded installation scope. Fixed-price models — like Pure Exhibits — bundle custom design, production, graphics, installation, and show service coordination into one transparent number.
Use the Booth Finder below to filter by booth size, city, and budget to see designs with fixed pricing.
The table below reflects how exhibit rental cost scales across standard booth configurations. Pure Exhibits offers fixed pricing on every design in our library — no vague estimates, no quote-first-then-surprise.
Our team can walk you through your space requirements, budget, and show goals to recommend the perfect booth size for your next event.
Square footage is the most obvious driver of trade show exhibit rental cost. A 10×10 requires less structural material, fewer graphics, and less labor to install and dismantle than a 20×20 island. As size increases, so does design complexity — more zones, more walls, more structure, more graphics, more hours. Every size tier represents a meaningfully different scope of work.
Your city is one of the biggest cost variables most exhibitors don't account for. Las Vegas and Chicago operate under union labor agreements — all installation and dismantle must be performed by union workers. This affects both the rate and the rules around what your own team can and cannot touch. Orlando, Dallas, and San Diego have more flexible labor markets. Las Vegas trade show booth rentals and Orlando trade show booth rentals carry different cost profiles for this reason alone.
Drayage is the fee convention centers charge to move your crated exhibit from the loading dock to your booth space on the show floor. It is mandatory, non-negotiable, and set entirely by the venue — not your exhibit company. It is calculated based on the weight of your shipment and is billed by the hundred-weight (CWT). Missing the advance warehouse deadline means paying significantly higher direct-to-show rates. Pure Exhibits manages your drayage coordination and makes sure you never miss a deadline.
I&D labor is the cost to physically set up and tear down your booth at the show. At union shows, this is handled exclusively by designated labor contractors at union rates. At non-union shows, rates are lower and the rules are more flexible. Either way, a larger and more complex booth takes more hours to install — which is why this cost scales with booth size. Pure Exhibits coordinates I&D directly so you're not managing a separate labor vendor on show day.
Graphics are a significant portion of trade show booth rental pricing — and one of the clearest places where quality shows. Custom-printed SEG graphics, backlit panels, hanging banners, and branded counters all require production. At Pure Exhibits, graphics are included in the fixed rental price, not a separate line item. You get custom graphics designed for your brand and your specific booth configuration.
LED video walls, monitor mounts, demo stations, and interactive displays add to both design complexity and cost. These are increasingly standard at 20×20 and above — especially in tech, healthcare, and enterprise software verticals. Whether this is included or add-on depends on the exhibit company. At Pure Exhibits, the scope is defined upfront so you know exactly what's in your price.
This one is often invisible in the quote — until something goes wrong on the show floor. Pure Exhibits pre-builds every exhibit at our Las Vegas manufacturing facility before it ships. You review it in person or via digital files and approve it before anything gets on a truck. Issues caught at this stage are fixed at no cost. Issues caught at the show are expensive, stressful, and sometimes impossible to resolve. The pre-build is built into our process and our price.
Most exhibit companies give you a quote for the structure, then hand you a separate list of everything else you need to figure out. Pure Exhibits is built differently. Here's what every rental covers:
Your exhibit isn't pulled from a shelf. Our design team builds it to your brand, your space, and your show goals. You see a 3D render before production begins.
All exhibits are built at our Las Vegas facility. No outsourcing. No coordination gap between your designer and a third-party fabricator.
Included — not an add-on. Designed specifically for your booth configuration and brand.
Your exhibit is assembled at our facility before it ships. You approve it before it leaves.
We submit all show service orders on your behalf: EAC forms, Certificates of Insurance, electrical, rigging, carpet, vacuuming. Every show has deadlines for these. Missed deadlines mean penalty rates on-site. We track all of it.
One point of contact from design brief to teardown. Not a different person at every stage.
Your team shows up to a finished booth. We handle everything before and after.
Trade show exhibit rental cost is only part of your total exhibiting budget. Several costs go directly to the show organizer or convention center — not to your exhibit company. Knowing this upfront prevents budget shock:
Booth space rental. This is the square footage fee paid to the show itself. It varies by show prestige, city, and booth location on the floor. Pure Exhibits services 520+ shows — browse by show at purexhibits.com/trade-show-booth-rentals-by-show.
Drayage / material handling. Set by the convention center. Mandatory at virtually every major trade show. Based on shipment weight.
Electrical and utilities. Ordered through the show's designated electrical contractor. Power drops, internet connections, and rigging for hanging signs are separate line items. Pure Exhibits handles the ordering and deadline management for all of it.
The question of whether to rent or buy a trade show booth comes down to how often you exhibit, whether your configuration changes between shows, and whether you want to manage an asset.
Buying makes sense when you exhibit multiple times per year at the same configuration, your design doesn't change, and you want to amortize the upfront cost over many shows. The full purchase cost includes not just fabrication but also storage, maintenance, refurbishment, and graphics updates every cycle.
Renting makes sense when you want a fresh, purpose-built design for each show, you exhibit at shows in different cities with different footprints, or you want the full-service model without capital overhead. The brands in Pure Exhibits' case study library — IMAX (40×40 at NAB), Teramind (20×80 at RSA), WillowTree (30×30 at Adobe Summit), Appdome (30×30 at Black Hat), LHH and YUNA (both 20×20 and 30×30 at SHRM) — all rent. Not because they can't buy, but because renting at this level gives them better design, better execution, and zero asset management overhead.
Read the full case studies at Case Studies.
Booth rental pricing by city is one of the most underappreciated variables in trade show planning. Pure Exhibits serves 24 cities nationwide. Here's how city affects your total cost:
Las Vegas is our largest market — 500+ exhibits built there. Major shows include CES, SEMA, SHOT Show, Black Hat, RSA, Oracle CloudWorld, and Adobe Summit. Las Vegas operates under union labor agreements, which affects I&D rates and rules.
Las Vegas trade show booth rentals →
Orlando hosts some of the largest conventions in the country at the Orange County Convention Center. A more flexible labor market than Las Vegas. Major shows include HIMSS, IBS, KBIS, and Global Pet Expo.
Orlando trade show booth rentals →
San Diego hosts RSA, SHRM, and major medical and defense shows.
San Diego trade show booth rentals →
Chicago operates under some of the strictest union rules in the country — factor this into your I&D planning.
Chicago trade show exhibit rentals →
Dallas is a non-union market — generally more cost-effective for installation.
Dallas trade show booth rentals →
Browse all shows by city HERE.
Here is the fundamental difference between Pure Exhibits and most exhibit companies: you can see the actual price on an actual design before you ever fill out a contact form.
Every booth in our library is filterable by city, size, and budget. 800+ designs. Real production photos from real shows. Fixed pricing on every one.
Stop estimating. The Booth Finder gives you real designs, real prices, filtered to your city, size, and budget — before you talk to anyone.
Trade show booth rental costs vary based on size and complexity. A 10x10 inline booth typically ranges from $12,000–$15,000, while larger island booths (20x20 or 30x30) range from $35,000–$50,000.
Pure Exhibits provides fixed, all-inclusive pricing with no hidden fees, covering booth structure, graphics production, installation, dismantling, carpet, and shipping. Contact us for a customized quote based on your specific show requirements.
Our all-inclusive pricing covers: professional graphics production from your provided artwork, complete booth structure and hardware, carpet installation, installation and dismantling by certified crews, shipping and logistics, dedicated project management, show form processing, and on-site supervision.
No hidden fees or surprise charges — the price we quote is the price you pay.
No hidden fees, ever. Our fixed pricing includes everything you need for a successful booth presence, including carpet.
The only additional costs are venue-specific charges ordered directly through show services: rigging, electrical, material handling (drayage), booth vacuuming, and internet. These are standard show service fees paid directly to the venue.
For most exhibitors, renting is significantly more cost-effective. Purchasing a custom booth requires $50,000–$200,000+ upfront investment plus ongoing storage ($200–$500/month), maintenance, refurbishment, and shipping costs for each show.
Renting provides professional, customized exhibits with zero storage costs, no maintenance, and fresh designs for every event. You only pay when you exhibit.
A 10×10 booth rental by Pure Exhibits can cost anywhere between $12,000 to $14,000.
A 20x20 booth rental by Pure Exhibits can range from $28,000–$32,000.
Las Vegas convention centers operate under union labor agreements. Installation and dismantle must be performed by union workers at union rates. Drayage rates at venues like the Las Vegas Convention Center are among the highest in the country.
These are venue costs — not exhibit company costs — but they significantly affect the total exhibiting budget. Pure Exhibits helps you plan for them accurately.
Union labor rates are set by the specific union and show contract, not by your exhibit company. They vary by city and show. Chicago (McCormick Place) and Las Vegas are major union markets in the U.S.
Pure Exhibits manages I&D coordination at all union and non-union shows so your team isn't navigating this alone.
At Pure Exhibits, yes — installation and dismantle are included and coordinated by your dedicated project manager. This is not standard across the industry.
Shipping is coordinated by Pure Exhibits as part of the full-service model. Your dedicated project manager manages logistics from our Las Vegas facility to the show venue and back.
Drayage — also called material handling — is the mandatory fee convention centers charge to move your crated exhibit from the loading dock to your booth space.
It is calculated per hundred pounds of freight and set by the venue. Missing the advance warehouse deadline typically means higher rates.
Renting is typically the smarter financial decision if you exhibit at different shows, want a fresh design each year, or want to avoid storage and maintenance costs.
In many cases, yes — if your brand hasn't changed significantly. Reusing approved graphics can reduce production time.
For major shows, book 3–4 months in advance. For regional and mid-tier shows, 6–8 weeks is typically workable. Pure Exhibits provides quotes within 24 hours.
Pure Exhibits has executed shows across Las Vegas, Orlando, San Diego, San Francisco, Chicago, Dallas, Atlanta, Anaheim, and many more cities nationwide.
In today’s dynamic trade show landscape, technology plays a pivotal role in shaping the success of marketing efforts. From captivating trade show booths to immersive experiences, the integration of cutting-edge technologies in trade shows has become essential to creating a memorable impact on attendees.Technology enables exhibitors to showcase their products and services through interactive demonstrations, […]
Businesses compete for attention, leads, and brand recognition in Las Vegas trade show exhibits. With so many companies vying for the spotlight, your booth is crucial in making a lasting impression. But should you invest in a custom-built exhibit or trade show booth rentals in Las Vegas? Both options have their advantages and disadvantages. In […]
When you are comparing a 20×40 and a 30×30 trade show booth rental for a Las Vegas show, you have already moved past the entry-level conversations. You are in the large island territory — 800 square feet — and the decisions you make at this size have a proportionally larger impact on both results and […]
