About Groundwater Week
Groundwater Week, organized by the National Ground Water Association (NGWA), is the groundwater industry’s premier event, having run for over 25 years in Las Vegas. It serves as a vital platform for education, networking, and showcasing innovations in groundwater technologies, drawing attendees from all 50 states and 35-40 countries.
Key Information:
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When: This annual event typically takes place in early December, running for three days. Groundwater Week 2026 is scheduled for December 8-10, offering a focused period for industry engagement.
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Where: The event consistently returns to Las Vegas, Nevada, utilizing major convention facilities like TBD. These venues provide extensive exhibit halls and meeting spaces necessary for the show’s scale, accommodating thousands of attendees and hundreds of exhibitors.
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Why Exhibit: Groundwater Week is crucial for Energy & Utilities companies, particularly those involved in geothermal applications, drilling equipment, and water management solutions. It’s where industry pioneers converge to address challenges and explore advancements in safety, efficiency, and sustainability.
Who Attends Groundwater Week
Understanding the attendee profile is essential for designing an effective booth strategy.
Attendee Insights:
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Demographics: Attendees are primarily groundwater professionals, including water well system professionals (3,647 in 2023), manufacturers (1,389-1,702), suppliers (350-517), and scientists/engineers (469). This diverse group represents key decision-makers and influencers within the Energy & Utilities sector.
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Decision-Making Authority: Attendees are highly evaluation-driven buyers, often senior professionals and business owners capable of approving significant purchases. They come prepared to assess new equipment, technologies, and solutions for their operations and teams.
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What They’re Looking For: Attendees actively seek innovations in safety, operational efficiency, and new technologies like advanced drilling rigs or geothermal applications. They engage in workshops on industry challenges such as PFAS and workforce development, looking for practical solutions and strategic partnerships.
How to Succeed at Groundwater Week
Successful exhibitors at Groundwater Week share common strategies that maximize their ROI.
💡 Success Strategies:
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Booth Placement: Strategic booth placement in high-traffic areas, especially near popular educational sessions or major equipment displays, can significantly increase visibility. Island booths are particularly effective for large equipment demos and 360-degree access on the expansive floor.
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Engagement: Engage attendees through live equipment demonstrations, interactive displays, and dedicated meeting areas for consultative discussions. Focus on demonstrating how your solutions address specific industry challenges like geothermal scalability or workforce development.
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Lead Capture: Implement robust lead capture systems that facilitate detailed notes on attendee needs and interests, especially during long consultative conversations. Integrate digital tools for efficient follow-up tailored to the specific problem-solving focus of attendees.
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Mistakes to Avoid
First-time exhibitors often underestimate the crowded, equipment-heavy floor, designing booths for walkthroughs instead of interactive demos. Sound bleed from multiple rig demos can also be an issue. Avoid these by prioritizing open layouts for demonstrations, clear messaging, and dedicated zones for in-depth discussions with professionals seeking operational tools.
Planning Your Exhibit at TBD
TBD in Las Vegas operates as a large-scale indoor convention center with extensive exhibit halls.
Exhibitors at Groundwater Week should plan for:
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Coordinating with experienced labor for installation and dismantle services.
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Adhering to strict shipping and material handling deadlines.
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Booking electrical services in advance for high-draw equipment, like geothermal rigs.
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Pre-approving rigging for overhead elements to ensure compliance and safety.
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How Pure Exhibits Helps
Pure Exhibits helps Groundwater Week exhibitors navigate these logistics with experienced project management. We coordinate directly with TBD show services, manage union labor requirements, and oversee all aspects from freight to installation and dismantle, ensuring a seamless experience without unexpected delays or costs. Our team ensures your focus remains on engaging attendees.
