156th NRA Annual Meetings & Exhibits · Georgia World Congress Center · April

NRA Annual Meetings & Exhibits Booth Rentals

14 acres of exhibits. Somewhere in there is your booth — or your competitor’s.

Fixed-price booth rentals for the NRA Annual Meetings & Exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth greeting shooting-sports dealers, distributors and consumer attendees alike has already stood up once.

Booth Finder

Filters the booths below — every one shows its Atlanta price.

April 23-25, 2027Show dates · auto-updated
Georgia World Congress CenterVenue
AtlantaCity
Advance orders close ~Feb 26, 2027
14+ AcresOf exhibits on the floor
Shooting SportsIndustry & consumer audience
24 hrConcepts and a fixed quote back
1Project manager, end to end
Know the floor before you plan the booth

14 acres isn’t a booth-planning abstraction. It’s where you get lost.

The Georgia World Congress Center gives the NRA Annual Meetings & Exhibits room to spread firearms, hunting, personal-defense and shooting-sports exhibitors across one of the largest halls the industry uses all year. On a floor that size, the booths that get found are the ones designed for distance sightlines, not just close-up detail.

Georgia World Congress Center

One of the country’s largest convention campuses

A big building means long walks, wide aisles and multiple halls in play — freight, labor and dock scheduling all move on the venue’s own calendar, not the show’s mailing address. We plan move-in around the building your booth is actually in.

A floor built for two audiences

Trade buyers and consumer attendees

This show puts distributors and dealers on the same floor as consumer attendees walking the exhibits — a different mix than most trade shows. A booth that reads clearly to both a wholesale buyer and a walk-up consumer is doing two jobs at once, and it needs to be designed for both from the start.

Spring booking season

April sits in peak fabrication demand

April lands inside the busiest stretch of the year for exhibit fabrication — most industries run spring conferences on a similar calendar. The advance-order deadline in the facts strip above is the show’s cutoff; ours is earlier, because design and fabrication slots fill first.

What we handle at the NRA Annual Meetings & Exhibits
  • Floor-specific design — sightlines planned for your actual placement
  • Layout submission and show approval, filed early
  • Electrical, rigging and material handling at advance rates
  • Labor coordination and on-site supervision
  • COI, EAC and exhibitor-manual deadlines mapped to our calendar
  • Dock target times, dismantle, pack and outbound freight
Billed by the show, not by us

Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.

  • Booth space
  • Electrical drops and floor distribution
  • Material handling (drayage)
  • Rigging, if you’re hanging a sign
  • Daily cleaning · internet
Why a fixed price matters most here

The budget you present in fall should survive spring

Trade show invoices grow the same way everywhere: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.

01

One number, and it holds

Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.

02

Proven before it ships

Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.

03

Show costs, known up front

Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.

04

The paperwork is ours

COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.

We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.

Available for the NRA Annual Meetings & Exhibits

NRA-ready booths, with real prices

Every booth below is priced for Atlanta and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.

Or jump straight to your footprint

One click — the catalog opens already filtered to your size and Atlanta pricing.

Working backwards from April

Your real deadline is in February

The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a spring show that cutoff sits in late February, right as fabrication shops everywhere fill up with the season’s other conferences.

SEP–NOVBrief, concepts and the fixed price locked. Full design freedom.
DECEMBERLayout submitted for show approval — placement confirmed.
JANUARYGraphics finalised and sent to production.
LATE FEBDesign locked. Advance electrical, rigging and drayage filed. After this, spring show season owns the calendar.
MARCHFreight window and dock target time booked for the Georgia World Congress Center.
EARLY APRBooth built, lit and photographed for your approval.
SHOW WEEKCrew installs in your move-in slot. You walk in at handover.
Take this to every vendor

Five questions to ask anyone quoting your NRA booth

Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.

1 Will you put the total price in writing before I sign — and hold it? Ours: yes. Every booth on this page is published with its price. The quote and the final invoice are the same number, contractually. Printed above · hold us to it
2 Do design revisions become change orders? Ours: never. Revisions are unlimited until you approve, and the price is locked before design starts — a better idea in January costs nothing.
3 Will I see my actual booth before it ships — or a render? Ours: the actual booth, fully assembled and lit at our facility, photographed for your sign-off before it ships. Renders are promises; photographs are evidence.
4 Who files my advance show orders, and at which rate? Ours: we do, at advance rates, mapped to every exhibitor-manual deadline. On a floor this size the advance-versus-floor spread is real money — if a vendor can’t answer this immediately, that’s your answer.
5 What happens if your shop is overbooked with other spring shows? Ours: nothing to you — because your booth is already built and photo-approved before the spring crunch hits. Any vendor still fabricating during the peak of spring show season across a dozen other accounts is gambling with your show. Ask them directly.
In their words

What event managers say after the show

★★★★★
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
Amanda Horner · Three years of booth programmes · Google Review
★★★★★
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
Lexi von Schottenstein · Google Review
★★★★★
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
★★★★★
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Amanda Horner · Google Review
Questions NRA exhibitors actually ask

NRA Annual Meetings booth rental FAQs

How much does an NRA Annual Meetings & Exhibits booth rental cost?
Every booth on this page is published with its Atlanta price — fixed and all-inclusive: design, fabrication, graphics, furniture, freight, labor coordination and project management. Separately, the show bills you directly for booth space, electrical, drayage, rigging and cleaning; we calculate those for your exact booth before you commit, so the total is known before you sign anything.
When should I book a booth for the NRA Annual Meetings & Exhibits?
Lock your design by late February. April sits inside the busiest stretch of the year for exhibit fabrication, so slots fill early. Start the conversation in fall for full design freedom; the exact advance-order deadline for the next edition is in the facts strip at the top of this page and updates automatically.
What’s move-in like at the Georgia World Congress Center?
A large, multi-hall campus with its own dock and move-in schedule. Freight that arrives outside its window waits — and waiting is billed by the hour. We book the freight window and target time to your actual hall and move-in slot, and your project manager and install supervisor are on site through move-in. You walk in at handover.
My booth needs to work for both trade buyers and consumer attendees — can you design for both?
Yes — this is one of the few shows on our calendar with that exact split. We design the messaging hierarchy so a wholesale buyer reads your line card at a glance while a walk-up consumer still gets a reason to stop, without either audience feeling like an afterthought.
Will a rental look custom, or will it look reused?
Every booth is fabricated for your brand — custom graphics, layout, lighting and finishes on a modular structure underneath. The builds shown above are rentals. Before yours ships, it stands fully assembled and lit at our facility and you approve photographs of the actual booth, not a render.
Can I install the booth myself to save on labor?
Show floors run on contracted labor, governed by the show’s own rules for who may build what. Either way it isn’t your problem to arrange: labor coordination and on-site supervision are inside our fixed price, filed at advance rather than floor rates.
What happens if something goes wrong during move-in?
Your project manager and our install supervisor are on site through move-in and reachable across show days. Because everything was assembled and checked before shipping, the problems that usually surface at this stage — missing hardware, graphics that don’t fit, panels that won’t seat — have already been found and fixed on our floor, weeks earlier.
A vendor just fell through. How fast can you deliver a booth for this show?
Four to six weeks from approval to show floor for complete pre-built, photo-verified booths from 10×10 through 20×40 — at the same fixed price as a six-month lead time, with no rush surcharge.
Do you handle activations off the show floor — dealer meeting suites, hospitality spaces?
Yes — hotel suites, meeting spaces and satellite activations around the show run under the same fixed-price model, coordinated by the same project manager as your booth.
Fixed pricing · Pre-built & photo-approved · Full-service support

Exhibit at the NRA Annual Meetings & Exhibits with zero surprises.

Tell us your footprint, your booth number if you have it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.

Or call us directly — (800) 379-8451