The entire specialty of dermatology in one hall. Your booth has three seconds.
Fixed-price AAD exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up at Moscone Center has already stood up once.
Filters the booths below — every one shows its San Francisco price.
AAD attendees are physicians moving between sessions on a tight clock — dermatologists, residents and practice staff who decide in seconds whether your booth is worth a detour. The work below is what we build for brands that sell to expert audiences: custom structures designed around the conversation and the demonstration, not around the furniture, with every project moving through one team from first rendering to dismantle.
Teramind
1,800 sq ft island with demo zones — the layout clinical device launches borrow.
WillowTree
Meeting-led layout with enclosed rooms — built for private HCP conversations.
SpyCloud
Interactive stations arranged for one-to-one conversation — the rhythm of a medical floor.
Microsoft
Modular island scaled across a multi-show programme — the model for annual congress circuits.
Radware
Hands-on learning stations inside a four-sided island — education-first traffic flow.
Appdome
Demo theatre built for high-volume technical traffic — session-break surges included.
IMAX
Large-format island built around a seated experience — the presentation-theatre model.
Fulcrum GT
Full-height LED as the structure — before-and-after imagery at a scale the aisle can’t miss.
The exhibit hall at AAD competes with the education programme — your audience is in sessions for most of the day and floods the floor in concentrated bursts. Add a dense downtown venue with its own freight rhythm, and the most expensive AAD mistake isn’t a bad booth; it’s a booth planned as if this were a nine-to-five expo floor.
Moscone sits in the middle of downtown San Francisco, not on a highway-fed expo campus. Freight moves through city streets on scheduled marshalling and dock targets, and San Francisco show floors run on union labour. None of that is a problem if it’s planned; all of it is expensive improvised. We ship to the schedule, not to the address.
Dermatologists come for the education programme and hit the hall between sessions — short, intense windows where every aisle is full, then quiet stretches. The winning booth is engineered for the burst: one message readable at a glance, staff positioned for fast qualification, and a layout that turns a session break into booked meetings.
For the exact dates, see the facts strip at the top of this page — it updates automatically each edition. What doesn’t change: advance-order deadlines for a March show land in January, right after the holidays. Teams that start design in the autumn file everything at advance rates; teams that start in the new year pay floor rates for the same services.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Medical congresses are where exhibit-house invoices go to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for San Francisco and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · San Francisco, California pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a March show that puts the binding deadline in late January, with the December holidays sitting squarely inside the production window before it. Plan as if the holidays don’t exist as working weeks — because they don’t.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your placement if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
