Family physicians come to FMX to earn a year of CME in five days. Your booth gets the minutes in between.
Fixed-price FMX exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that meets four thousand family physicians in San Diego has already stood up once, powered and checked, on our floor.
Filters the booths below — every one shows its San Diego price.
FMX attendees are practising clinicians on a tight session schedule — The Xchange gets them in concentrated bursts between CME blocks, and a physician decides in seconds whether your booth is worth one of those bursts. The work below is what we build for healthcare and technology companies: clear clinical messaging up high, demo and conversation space below, with every project moving through one team from first rendering to dismantle.
Transcarent
Warm, clinic-clean finish with private conversation nooks.
Microsoft
Modular island scaled across a multi-show programme.
IMAX
Large-format island built around a screening experience.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
Zoho
Demo pods on three sides of a compact island.
Replicon
Two-sided demo island for a conference-style floor.
Gradial
Minimal island with one oversized brand statement.
FMX fills the San Diego Convention Center with family physicians who are there, above all, to earn a year’s worth of continuing education in five days. The exhibit hall — The Xchange — lives inside that schedule: traffic arrives in waves when sessions break, dedicated expo hours are limited, and the hall traditionally opens with an evening reception. A booth designed for an all-day browsing show wastes money here; a booth designed for short, dense windows earns it.
The San Diego Convention Center runs its exhibit halls in one long line along Harbor Drive, with lobbies and session rooms alongside — so attendees enter The Xchange from the session side, and depth of sightline down the hall matters more than width. Freight moves through scheduled docks behind the building. We plan sightlines to your actual placement and book the freight window early, so the booth works for the entrance physicians actually use.
Dedicated expo time at FMX is measured in single-digit hours across the week, and the hall’s opening night runs as a reception — your first impression happens under evening lighting with a drink in everyone’s hand. That changes the design brief: warm, well-lit, conversational, with your clinical claim readable from the aisle. We light and photograph the booth before it ships, so you know exactly how it reads after dark in the hall.
A late-September show puts the advance-order deadlines in the second half of July — the exact weeks your medical, legal and regulatory reviewers are hardest to reach. Pharma and device exhibitors carry longer internal approval chains than anyone else on this floor, so the real deadline for a locked design is mid-July. After that you’re paying floor rates while chasing vacation inboxes.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show, the venue or the show’s general contractor — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices have a habit of growing between quote and show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, network, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for San Diego and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · San Diego, California pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a late-September show that puts the binding constraint in the back half of July, and for healthcare exhibitors the approvals this timeline assumes — medical, legal, regulatory — are the slowest sign-offs in the building.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your placement in The Xchange if you know it, and what the booth needs to show. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
