700+ diagnostics companies on one floor. Clinical chemists don’t get impressed — they get convinced.
Fixed-price ADLM exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that has to hold up to lab directors and clinical chemists has already passed its own inspection.
Filters the booths below — every one shows its Chicago price.
ADLM draws lab directors, clinical chemists and diagnostics-industry buyers evaluating instruments and assays they may run for a decade — an audience that reads a booth the way it reads a validation study, for evidence rather than enthusiasm. The work below is what we build for brands whose product has to prove itself under scrutiny, with every project moving through one team from first rendering to dismantle.
Radware
Hands-on demo stations built for a technical, skeptical audience.
Microsoft
Modular island built to repeat across a multi-show lab-industry circuit.
Fulcrum GT
Full-height LED that reads clearly from the far end of a McCormick Place aisle.
Teramind
1,800 sq ft island with demo zones built for one-on-one instrument walkthroughs.
SpyCloud
Interactive stations arranged for the slower, evidence-based conversation this floor rewards.
Appdome
Demo theatre engineered to hold high-volume technical traffic without losing the thread.
IMAX
Large-format island proof that scale and precision aren’t opposites.
WillowTree
Enclosed meeting rooms off an open front, for the technical sit-down conversations this floor runs on.
ADLM’s Clinical Lab Expo puts instrument manufacturers, reagent and assay companies, and diagnostics-industry suppliers on one McCormick Place floor in front of the people who actually run the lab. That changes what a booth needs to do — this floor doesn’t reward spectacle, it rewards proof. The most expensive ADLM mistake isn’t a bad booth; it’s a booth built to impress instead of to demonstrate.
A campus, not a single hall — Lakeside, North, South and West buildings connected by pedestrian bridges and shuttle buses, each with its own dock schedule and targeted move-in windows. Freight that misses its window waits, and waiting at McCormick Place is billed by the hour. We plan the booth and the freight to the building’s schedule, not the other way around.
Attendees here are evaluating instruments and assays they may run for a decade — they slow down, ask technical questions, and expect a working demo to actually work. The booths that win give them somewhere to stand still and look closely: proper lighting on the instrument, a demo station that performs every time, and staff space that doesn’t feel like a sales pitch.
ADLM lands in the thick of summer’s life-sciences and healthcare show season, when fabrication calendars across the industry fill up first-come, first-served. The real constraint here isn’t a holiday — it’s capacity. Book late and you’re not choosing from every build slot, you’re choosing from what’s left.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow the same way everywhere: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a July show that cutoff sits in late spring, right as fabrication shops across the industry fill up with summer-season work. Book your slot before the calendar does.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your building if you know it, and what the booth needs to demonstrate. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
