Distributors come here to write fourth-quarter orders. Your booth has two days to make the shortlist.
Fixed-price ASI Show Chicago exhibits — design, fabrication, graphics, freight, union labour coordination, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that greets thousands of promotional products distributors in Chicago has already stood up once, powered and checked, on our floor.
Filters the booths below — every one shows its Chicago price.
ASI Chicago is a product show: the people in the aisles are distributors and decorators deciding which suppliers make their holiday catalogue, and they judge with their hands — texture, print quality, how the sample reads under booth light. The work below is what we build for brands whose product has to be touched: merchandising walls that present at eye level, sample counters with storage behind them, lighting that flatters a printed surface, with every project moving through one team from first rendering to dismantle.
Gradial
Minimal island with one oversized brand statement.
Inteplast Group
Product-sample-heavy layout with heavy-duty shelving.
Aftership
Inline booth that outperformed its footprint on a retail floor.
Dunnhumby
Meeting-first island built for a matched-meetings show.
Chargebacks911
Bold single-message backwall visible across the hall.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
Microsoft
Modular island scaled across a multi-show programme.
IMAX
Large-format island built around a screening experience.
ASI Chicago runs an education day and then just two days of exhibits inside McCormick Place’s West Building — the newest hall on the campus, tighter and more meeting-oriented than South’s giant floors. A compressed floor rewards the booth that is finished, stocked and staffed at the opening bell, and punishes anything still being unpacked on day one. The most expensive ASI mistake isn’t a bad booth; it’s a booth that used half its selling time getting ready.
West is a different animal from South or North: a single exhibit level under a ballroom-heavy building, with its own dock access and shorter hall runs. Sightlines are shorter, so eye-level merchandising outperforms height. Freight still enters through McCormick’s marshalling yard against a target date and is billed by the hundredweight, and union jurisdictions still govern the install — we plan both to West’s docks, not to a generic campus map.
Distributors arrive with a fourth-quarter pipeline and leave with a supplier list. They want to handle samples, see decoration methods demonstrated and sit down to talk pricing — which means sample storage, working counters, a place to write and lighting that shows a printed surface honestly. We design the booth as a showroom that closes, not a backdrop that photographs.
A late-July show puts the advance-order deadline in the first week of June, when your team is finalising the holiday catalogue and approvals slow into vacation season. Miss it and electrical, drayage and rigging move to floor rates for a show where you only get two days to earn them back. The real deadline for a locked design is early June.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show, the venue or the show’s general contractor — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices have a habit of growing between quote and show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, network, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a late-July show that puts the binding constraint in the first week of June, right as holiday-season catalogues close and summer schedules thin out the approval chain.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, how many samples the booth has to carry, and whether you’re demonstrating decoration on the floor. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
