Every sponsor in the pavilion is chasing the same DevOps buyer. Three seconds decide who they remember.
Fixed-price Atlassian Team booth rentals — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so your integration story stands out in a pavilion full of tools claiming to do the same thing.
Filters the booths below — every one shows its San Francisco price.
Team ’27 attendees are already deep inside the Atlassian ecosystem — admins, platform engineers, IT leaders who can spot a generic SaaS pitch from across the room. The work below is what we build for software and dev-tool brands: structures designed around a real product demo, not a banner stand, with every project moving through one team from first rendering to dismantle.
Teramind
1,800 sq ft island with live demo zones built for platform walkthroughs.
Radware
Hands-on stations built to stand out in a dense sponsor pavilion.
SpyCloud
Interactive stations arranged for the one-to-one technical conversation.
Appdome
Demo theatre built to hold a steady queue of developers between sessions.
Microsoft
Modular island scaled across a multi-show enterprise programme.
Fulcrum GT
Full-height LED as the structure — built to be seen from across the pavilion.
WillowTree
Meeting-led layout with enclosed rooms for deeper technical conversations.
IMAX
Large-format island built around a screened, seated experience.
Team ’27 is Atlassian’s own conference, held at Moscone Center — the sponsor and partner pavilion sits inside a much more curated environment than a typical industry-wide trade show. Attendees are already Atlassian customers evaluating who belongs in their stack next. The most expensive Team mistake isn’t a bad booth; it’s a generic one in a room where every neighbour is pitching the exact same buyer.
A well-run, heavily used building with predictable but strict dock scheduling and union labour governed by the show’s general contractor. We plan freight and install timing to Moscone’s actual schedule, not a generic assumption.
Unlike a sprawling industry trade show, Team’s expo footprint is smaller and every neighbouring booth is a direct or adjacent competitor for the same buyer’s attention. Winning here means a specific, credible integration story communicated in seconds — not scale, but precision.
Sponsorship line items for vendor conferences routinely get approved later than the exhibit deadline assumes, since they compete against every other Q1/Q2 marketing commitment. The real deadline for a locked design is roughly eight weeks out — and it arrives faster than most marketing teams expect.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow the same way everywhere: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for San Francisco and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · San Francisco, California pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a sponsorship-funded booth, the harder constraint is usually internal: budget sign-off has to land before that eight-week window, not after.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your pavilion placement if you have it, and what the booth needs to demo. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
