The largest landpower exposition in North America — and the primes brought their A-game. So should you.
Fixed-price AUSA exhibits in Washington DC — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that greets Army leadership on day one has already stood up once, on our floor.
Filters the booths below — every one shows its Washington DC price.
AUSA’s aisles carry the toughest audience in the industry: uniformed leadership, program managers, allied delegations and the primes’ own business-development teams, all fluent in what a serious exhibit looks like. The work below is what we build for technology and security companies — custom structures designed around the demonstration, not around the furniture, with every project moving through one team from first rendering to dismantle.
Microsoft
Modular island scaled across a multi-show government and defense programme.
IMAX
Large-format island built around a theatre experience — the scale simulation and C2 briefings demand.
Fulcrum GT
Full-height LED as the structure itself — mission-video real estate, not an add-on.
Teramind
1,800 sq ft island with live demo zones built for technical evaluators.
Appdome
Security demo theatre engineered for high-volume technical traffic.
Radware
Hands-on threat-defense stations inside a four-sided island.
SpyCloud
Interactive intelligence stations arranged for one-to-one conversations with evaluators.
WillowTree
Meeting-led layout with enclosed rooms off an open front — built for closed-door conversations.
The Annual Meeting fills the Walter E. Washington Convention Center with the entire Army enterprise — leadership, program offices, primes, suppliers and allied delegations — for three days in the heart of downtown DC. Where your booth lands, and who anchors the aisle around it, changes everything from your freight window to which conversations ever reach you. The most expensive AUSA mistake isn’t a bad booth; it’s a booth planned without knowing the floor.
The WEWCC sits in the middle of downtown Washington — exhibit halls on multiple levels, city-block loading docks, marshalling off site and tight, scheduled move-in windows. Freight that would be routine at a suburban venue needs a dock target time and a carrier who has worked this building. We plan the booth around the venue’s rhythm, not the other way round.
Defense primes take enormous footprints with full-scale vehicles and multi-storey structures — and they pull the traffic. A mid-size exhibitor doesn’t win AUSA by imitating that at a quarter scale. You win with one readable message, one demonstration worth stopping for, and a booth disciplined enough to deliver both in the seconds between two anchor exhibits.
AUSA lands days after the federal fiscal year rolls over, when budgets reset and program conversations restart — which is exactly why the audience shows up ready to talk. It also means advance-order deadlines fall in late summer, while half the industry is on vacation. The exact cutoff for the next edition is in the facts strip at the top of this page.
Booth space, electrical, drayage, rigging, cleaning and internet are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Defense marketing budgets are scrutinised line by line — which makes AUSA the worst possible place for an exhibit invoice that grows: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Washington DC and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Washington, DC pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For an October show that puts the deadline in mid-August. If you’re reading this in late summer, you’re not early; you’re at the door. The honest news: the steps after that gate compress well — the one thing that can’t be recovered later is the advance-versus-floor rate spread.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your placement if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show and venue will bill you directly.
Or call us directly — (800) 379-8451
