The most important first-time exhibitor tips boil down to four phases: plan 8+ weeks out with one clear objective, design a simple and open booth, train staff on a consistent opening and lead-qualification process, and follow up within 24–48 hours of the show closing. This exhibitor preparation guide walks through each phase as an actual […]
The medical device and medical industries are considered to be one of the top-value B2B markets for exhibiting purposes. These shows connect the manufacturing and supply companies with the doctors and hospital organizations that make big purchases and take time to make their decision on what products they need. Medical device trade shows in the […]
These are some of the most visually oriented industries in the trade show business and also among the most enjoyable ones to do a show for. Everything from cosmetics to medical technology is showcased at such shows, and they allow you to connect face-to-face with those who have the purchasing power to buy your products. […]
Las Vegas is the epicenter of the trade show business. Home to CES, SEMA, and North America’s largest trade shows, Las Vegas is the place where one can gauge what the current trend in exhibiting is. Want to know what future trends of booth design will be? Observe Las Vegas exhibition floors. Here are the […]
Security is one of the fastest growing B2B trade show segments, encompassing everything from physical security and cybersecurity to their convergence. Whether it’s about access control and surveillance, threat intelligence and infosec, such shows bring together vendors and buyers, the latter being those who make budgets for security investments. Anyone researching security trade shows should […]
10×20 booth designs offer meaningfully more flexibility than a standard 10×10, enough room for a distinct welcome zone, a demo or product area, and a semi-private conversation space, all within a single inline footprint. The best 10×20 trade show booth ideas are built around a clear layout (not just eye-catching graphics), typically combining a strong […]
A common misconception that is prevalent in exhibiting is that large means good. This is far from the truth. An intelligently designed 10×10 booth with a concise message and competent staff will consistently convert more effectively than a larger but unfocused island – at a much lower cost. Follow the steps in this guide to […]
The city of Las Vegas is known as the trade show capital of North America due to the fact that there are more large-scale trade shows held here than in any other city across the entire continent. However, “exhibiting in Vegas” may look quite different depending on where you will be exhibiting. The top exhibit […]
Anaheim is among the busiest markets for trade shows in the West Coast region, which is made possible by the Anaheim Convention Center – the biggest convention center in the West Coast region. Located in Orange County just south of Los Angeles, Anaheim is home to major industry events in the fields of music, medical […]
Austin is one of the fastest-growing and most relevant destinations for businesses and tech-related activities in the United States, and this shows in its event calendar. With SXSW, tech events, educational events, energy-related events, and creative industry events as main attractions, Austin attracts people from across the nation and around the world. Austin trade shows […]
