One of the most frequent questions asked by firms contemplating their first McCormick Place booth is, “What’s the price?” Rental of the floor space is where you begin, but it’s just one element of your total booth costs, which may include drayage, power, furnishings, carpeting, labor, and services. At a facility like McCormick Place, you […]
There is an established set of rules and regulations at the George R. Brown Convention Center in Houston that regulates booth heights, installation of hanging signs, the movement of freight, electrical connections, and restrictions for exhibitor staff on the show floor. Familiarizing yourself with these GRB exhibitor rules before arrival will help avoid compliance problems […]
One of the most demanding venues when it comes to logistics is the Jacob K. Javits Convention Center in New York City. Due to its union labor policies, Manhattan freight costs, and tight move-in deadlines, there is a much higher risk of making expensive mistakes at this venue than at any other trade show location, […]
The show floor is shut down, the booth is dismantled, and most of the learning regarding whether a trade show actually was successful takes place after the event through the use of data. Trade show post-show analytics involves the gathering of lead information, attendance statistics, and costs in order to generate a performance evaluation of […]
Managing a trade show program involves far more moving pieces than most people realize until they’re juggling them. From getting approval for booth designs to making sure all of the shipments will be on time, scheduling staff members, tracking leads, and reporting back after the event, there are just too many things involved in a […]
The trade show floor is a lively semi-public area with hundreds of people walking around it, largely unsupervised for the nights of move-in and move-out. Booth security involves the actions that exhibitors take in order to ensure the protection of their products, equipment, and personal property from theft, tampering, or damage during those times. Trade […]
At any trade show, people go through hundreds of booths in the time that they spend there, and most of them all blend into one big blur by day two. It isn’t always the largest or fanciest booths that stand out; it’s the booths that have a theme and a message that will make people […]
Color is one of the first elements that an attendee walking by will notice about the booth, perhaps even before he or she recognizes your brand, the product you offer, or any other information. Trade show booth color psychology refers to the deliberate choice of colors based on their influence on perception, mood, and behavior, […]
One of the first considerations for marketing budgeting in relation to any industry event is understanding the difference between sponsorship vs. exhibiting. The former involves gaining visibility through logo inclusion, banners, and other promotional material, mentions from the stage; whereas exhibiting at a trade show is a means of presence on the show floor through […]
When a product is difficult to demo, it will be overlooked. There is no denying that the whole point of trade show demo stations is to prevent just such a situation from happening: to create an opportunity for a potential customer to get acquainted with what a certain product can offer in the span of […]
