The flooring is considered the least understood component in the construction of any trade show booth. It is what your visitors tread as soon as they step into your booth, and which forms the boundary between your branded environment and the bare concrete floor of the trade show venue. Good flooring can enhance all your […]
Lighting at convention centers is not uniform, sometimes dim, and hardly ever flatters typical print graphics. A booth with non-backlit designs looks dull from thirty feet away. But backlit trade show displays overcome the problem by being self-lit, always looking good despite lighting in the hall and getting attention in crowded exhibition halls in ways […]
The peninsula trade show booth is the most overlooked upgrade in the exhibit size hierarchy. The peninsula is located midway between the inline booth and the island booth and provides exhibitors with aisle access from three sides, more height, and a totally new design canvas, all without the need for floor space investment of an […]
The inline trade show booth, or linear booth, is the most popular type of booth used at all shows. Whether it be a new 10×10 exhibit booth or an extended 10×20 or 10×30, inline booths make up the majority of trade show booth layouts. Limited access by way of the front aisle only, shared sides […]
Static trade show booths are passive. A good-looking graphic wall, an illuminated product showcase, and an open booth design are key elements – but they don’t engage people in a way that generates qualified leads and leaves an imprint. Interaction does. Interactive booths stop people dead in their tracks. They engage visitors. They give people […]
Island Booths have the highest level of prestige and visibility available at any trade show. An island booth has access to all four aisles, no common walls, and unlimited interior ceiling height. These booths offer a full range of creative options for exhibitors, with flagship brand booths using them as their show presence. This guide […]
Your trade show booth’s furniture will dictate what kind of experience your visitors have when visiting you at your booth. Proper seating allows you to hold conversations longer. Proper counter shows professionalism and dictates movement around your booth. Proper storage makes your booth tidy and, at the same time, allows for easy access to collateral […]
Your trade show backdrop will be your most recognizable exhibit component. This is because the backdrop is the first thing that will catch the eye of everyone walking down the aisle, will make an appearance in all of the photos being taken at your stand, and will be the image of your brand if anyone […]
Houston trade show budget planning requires accounting for every possible expense before the show itself, not just the booth rental price. George R. Brown is a well-organized and very exhibitor-oriented facility, but, like any other large convention center, it still offers an entire range of additional services that are quite expensive and require preliminary budgeting. […]
Logistics is the key to every trade show, and it’s no different at the Anaheim Convention Center. The ACC runs a large number of shows throughout the year in its Convention Center, located near Disneyland Resort. This makes for strict deadlines for the delivery of freight and its movement into the ACC. This Anaheim Convention […]
