Austin · SXSW · Palmer Events Center · Hotel Show Floors

Austin Trade Show Booth Rentals

Built for Austin’s convention-center-in-exile era. Priced like a contract.

Custom exhibits for Austin’s scattered show floors — SXSW venues, the Palmer Events Center, downtown hotel ballrooms — on one fixed, contractual number — design through dismantle, signed before we start and unchanged when it ends. The venue’s own charges get estimated against your booth before you commit, so the total isn’t a discovery.

Booth Finder

Filters the booths below — each shows its Austin price.

24 hrQuote turnaround
500+Projects delivered nationwide
4 wksFastest build, no rush fee
1Project manager, end to end
Why Austin works

A show city with no center, and more energy than most that have one

The Austin Convention Center closed in spring 2025 for a ground-up rebuild that roughly doubles its rentable space — and until the new building opens, Austin’s calendar runs in exile. SXSW takes over the whole city each March. Association and corporate shows have moved to the Palmer Events Center and the big downtown hotel floors — the JW Marriott, the Fairmont, Hilton Austin. The audience never left: this is still one of the highest-energy tech and startup markets in the country. What changed is the floor itself — and booths designed for a 30-foot convention hall don’t translate to a 16-foot ballroom without someone re-engineering them on purpose.

That’s the brief we build to: custom 3D design around your brand, fabrication in our own shop, the complete booth standing for photo approval before it ships — and one fixed contractual number that files on a PO exactly as quoted.

01

Designed, not templated

A 3D concept built for your brand and footprint — unlimited revision rounds inside the fixed price, so the design conversation ends when you’re satisfied.

02

The builder, direct

Design, fabrication, print and wiring in our own shop — no brokered subcontracts adding margin and drift. The people who drew your booth build it.

03

Verified before it ships

The complete booth stands in our shop and you approve photographs of it before anything travels — a checked build, not a hopeful one.

04

One number, no surprises

Design through dismantle in a single contractual figure, with the venue’s own charges forecast beside it before you sign.

Austin pricing

The numbers, in the open

Fixed and all-inclusive for custom exhibit rentals in Austin. Print these, take them into your budget meeting, hold us to them — that’s what they’re published for.

Fixed pricing · Austin · all-inclusive
FootprintAreaFixed priceTypical use
10×10100 sq ft$13,000 – $15,500Inline. One demo point, lead capture.
10×20200 sq ft$20,000 – $24,000Inline. Demo plus seated conversation.
20×20400 sq ft$31,000 – $35,000Island. Two or three zones, four-sided.
20×30600 sq ft$33,000 – $38,500Island. Adds a semi-private meeting space.
20×40800 sq ft$38,500 – $49,500Island. Multiple engagement zones.
20×501,000 sq ft$44,000 – $55,000Island. Long-run product wall.
30×30900 sq ft$44,000 – $55,000Island. Enclosed meeting room, theatre seating.
30×401,200 sq ft$60,500 – $71,500Island. Flagship, double-deck capable.
In the fixed price Design & build
  • Booth design in 3D, revised until approved — free of charge
  • Fabrication in our own shop
  • Graphics production, mounting and QC
  • Flooring, furniture, lighting
  • Screens, mounts and AV hardware
Logistics & service
  • Complete pre-assembly with photo approval
  • Round-trip freight to your Austin venue — Palmer, hotel dock or brand house
  • Supervised install and dismantle
  • COI, EAC and show-services paperwork
  • A single project manager throughout
Billed by the show, not by us

The venue invoices these directly to every exhibitor, whichever exhibit company builds the booth. We estimate each line against your actual booth before you commit, then file inside the advance-rate window.

  • Booth space
  • Electrical drops and floor distribution
  • Material handling (drayage)
  • Rigging, if you’re hanging a sign
  • Daily booth cleaning
  • Internet
The second invoice

The delta your post-show audit always finds

Run the numbers on most exhibit projects after the show and the same delta appears: final spend versus approved quote, up a quarter or more. The venue didn’t cause it — venue charges are tariffed and predictable. The exhibit house did, in hourly labour that “ran over,” design help re-billed as change orders, and reprints priced like emergencies. One 20×20 island in Austin, both ways:

Typical exhibit house
Quoted before you signed$28,000
Install & dismantle labour overrun+ $3,300
Change orders from design rounds+ $2,300
Rush graphics and reprints+ $1,200
Site supervision, hourly+ $1,100
Actually paid$35,900
28% above the quote
Pure Exhibits
Quoted before you signed$31,000
Install & dismantle labourIncluded
Design roundsUnlimited
Graphics productionIncluded
Site supervisionIncluded
Actually paid$31,000
Exactly the quote

On the venue’s invoice in both scenarios: space, electrical, drayage, rigging, cleaning, internet — the show’s charges, tariffed and identical whoever builds for you. A vendor who “includes” them has buried them. We forecast each line for your booth up front and place the orders before the advance-rate window closes.

We quote higher and cost less. Audit us on it — the final invoice matching the quote is the deliverable.

Palmer Events Center · 900 E Market St

The convention center is a construction site until it reopens. Your calendar isn’t.

Exhibiting in Austin right now means reading each show’s venue sheet carefully. The Palmer Events Center gives you roughly 70,000 square feet of proper exhibit hall with real docks. Hotel ballrooms give you chandelier-height ceilings, rigging that’s often prohibited outright, freight through a hotel dock on a scheduled window, and carpet you don’t drill into. We design for the room your show actually booked — ground-supported structures instead of hung signs, lighter modular builds that move through service corridors, freight timed to hotel dock appointments — and the same booth re-scales when the rebuilt center opens with roughly double the space.

Palmer Events Center

~70,000 sq ft · real docks · city-run

The workhorse hall of the rebuild years — a proper exhibit floor with dock access, but a fraction of a convention center’s size, so space sells out early and layouts reward compact, high-performing footprints.

The hotel floors

JW Marriott · Fairmont · Hilton · ballroom format

Chandelier ceilings, no rigging, scheduled hotel docks — a different engineering problem that punishes convention-hall designs and rewards ground-supported, modular builds sized to service corridors.

The 2029 horizon

Rebuilt center · roughly double the space

The new convention center changes Austin’s math again — and booths we design now are scaled in both directions on purpose, so the build you rent this year grows into the new hall instead of being replaced by it.

What we run for you here
  • Hall confirmation before anything books
  • Floor plan filings and venue approvals
  • Dock target times scheduled to the show’s plan
  • Electrical, rigging and drayage ordered at advance rates
  • COI and contractor paperwork per venue
  • Supervised install, show-day support, dismantle
Worth knowing · the SXSW effect

Every March the whole city becomes the venue — official floors, brand houses, rooftop activations. Booth components engineered to redeploy as activation sets stretch one build across both worlds, and permits, hotel dock windows and venue confirmations all land in the same December–January crunch. Plan from October and that crunch is routine; plan from January and it’s triage.

The downtown Austin playbook

In this city the show spills into the street. Your booth should be ready for it.

Austin audiences don’t stay on the floor — during SXSW the real conversations happen in activations, rooftop suites and Rainey Street houses as much as in any hall. We build for that reality: booths whose components double as activation sets, meeting corners designed for scheduled conversations rather than drive-by traffic, and structures that break down small enough to move between a ballroom date and a brand house in the same week.

The playbook: a booth built to book the evening — semi-private space and a managed calendar that turns aisle interest into same-day dinner reservations; hospitality in the booth that starts the relationship the river will finish; and staff briefed to use the city as the closing room it is. The venue’s geography is a sales asset; most booths simply never cash it.

01

Book the evening from the booth

A calendar-managed reception point and semi-private seating turn floor conversations into same-day reservations — the shortest path in American exhibiting from aisle to closing dinner.

02

Substance in show hours

Conference-heavy, government-adjacent audiences respond to education and demos over spectacle — the booth earns the dinner with what it teaches by day.

03

Built for the busy floor

Three hundred events a year means practiced crews, tight schedules and fast turnarounds — where a pre-built, photo-verified booth’s quick install and clean dismantle fit right in.

Exhibiting across Texas? Houston, Dallas and Austin run on the same published fixed model — one booth design travels the triangle, with every city’s price known before your year starts.

In their words

What event managers say after the show

★★★★★
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
Amanda Horner · Three years of Adobe Summit booths · Google Review
★★★★★
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
Lexi von Schottenstein · Google Review
★★★★★
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
★★★★★
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Amanda Horner · Google Review
Austin show calendar

When to start, by show

Austin’s calendar runs venue-by-venue while the convention center rebuild is underway — SXSW takes the city every March, and the association and corporate meetings that once filled the center now rotate through the Palmer Events Center and downtown hotel floors. Name your show and we’ll pull its manual — and confirm which building it’s actually in this year — before we quote.

Verify months annually · rotating meetings not listed
ShowTypical monthVenueStart planning
SXSW — official floors & brand activationsMarch · annualCity-wide · March4–5 months
Association & corporate meetingsSeasonal · verifyPalmer Events Center5 months
Tech & startup conferencesSeasonal · verifyDowntown hotel floors4 months

SXSW rewards the extra two months — venue confirmations, activation permits and hotel dock windows all stack up in the same December–January crunch, so a booth planned from October has its logistics settled while competitors are still hunting for space.

Working backwards

The calendar that matters runs in reverse

Show dates don’t create cost pressure — order deadlines do, and the decisive one closes roughly eight weeks out, when advance rates on electrical, rigging and drayage expire. Everything else in the plan exists to arrive at that gate comfortably.

−6 MONTHSScope agreed, fixed figure signed, design begins.
−4 MONTHSHall confirmed; layout submitted for approval.
−10 WEEKSArtwork frozen and moved into print.
−8 WEEKSAdvance rates on show services expire. The gate everything aims at.
−4 WEEKSFreight slot and dock time locked to the current campus plan.
−2 WEEKSComplete build stands in our shop; photo sign-off.
SHOW WEEKInstall lands in your window; you arrive to a working booth.
Rush and last-minute

A month out is workable

Late vendor collapse, a show slot that opened up, a budget approved behind schedule — with design, fabrication and print in one building, a Austin booth can go approval-to-floor in about four weeks. Same quality gate (built and photographed before shipping), same printed price. Compressed timelines are our scheduling problem, not your surcharge.

  • Roughly four weeks, approval to show floor
  • Photo-verified pre-build, even on rush
  • 10×10 through 20×40 on compressed timelines
  • The published price holds — no rush premium
Questions exhibitors actually ask

Austin booth rental FAQs

How much does a trade show booth rental cost in Austin?
The table above is the answer: $13,000–$15,500 for a 10×10 through $60,500–$71,500 for a 30×40 — design, build, graphics, freight, crews and management in one contractual figure. The venue bills space, electrical, drayage and rigging separately to every exhibitor; we forecast those lines for your booth before you sign.
Do I see the booth design before I commit?
Yes — a photorealistic 3D design revised until you approve, at no charge. Then the finished booth stands complete in our shop and you sign off on photographs of it before it ships to Texas. The design conversation happens before the money conversation closes, not after.
Is freight to Austin included?
Round trip, inside the fixed price, never a line item. And because your booth stands complete for photo approval before it ships, what reaches the dock is a verified build rather than a kit of parts and hope.
What’s different about exhibiting in Austin during the rebuild?
The venue, mostly — because it changes. The Palmer Events Center is a proper hall at roughly 70,000 square feet with real docks; hotel ballrooms cap ceiling height around 16 to 28 feet, usually prohibit rigging, and move freight through scheduled hotel dock windows. We confirm your show’s actual building first, then design for that room — ground-supported, modular, and sized to its corridors.
How should a booth use downtown Austin?
Book the evening from the booth: semi-private seating and a calendar-managed reception point turn aisle conversations into same-day dinner reservations five minutes away. The city is the closing room; the booth’s job is to fill its calendar.
Can the booth double as a SXSW activation?
That’s often the smartest Austin budget: components engineered to work as a show-floor booth one week and a brand-house or activation set the next. Same fabrication, same graphics package, two deployments — and we design the break-down and re-rig into the structure from day one, so the move between venues is planned rather than improvised.
Can you build double-deck booths in Austin?
At the Palmer Events Center, yes — footprints from 20×20 up where the show’s rules allow. In hotel ballrooms the ceiling makes two storeys impossible, which is exactly why we confirm your venue before designing. Two-storey builds add structural drawings, venue engineering review and rigging coordination, all of which we run as part of the job.
Do you cover Houston, Dallas and San Antonio too?
All of Texas, on the same published fixed model — Houston, Dallas and San Antonio each have their own pages with local pricing, and one booth design travels the state with a known number in every city.
Will a rental read as custom on the floor?
The structure is modular; every surface a visitor sees — graphics, lighting, finishes, layout — is designed for your brand. The gallery above is all rentals. You judge for yourself before it ships, from photographs of your actual booth standing in our shop.
Who’s with us during move-in and the show?
Our install supervisor runs your move-in window on the floor, and your project manager stays reachable through every show day. Pre-verified builds make move-in quiet — and when the floor produces a surprise anyway, the people who built the booth are the ones responding.
Fixed pricing · Palmer · hotels · SXSW · Full-service

Your Austin booth, settled in one number.

Tell us the show and the space. Within 24 hours: design concepts, one fixed Austin figure, and the venue’s own charges forecast beside it — a budget your whole chain of approval can read at a glance.

Or call us directly — (800) 379-8451