Built for the resort-show format. Priced like a contract.
Custom exhibits for the Gaylord Texan’s show floor on one fixed, contractual number — design through dismantle, signed before we start and unchanged when it ends. The venue’s own charges get estimated against your booth before you commit, so the total isn’t a discovery.
Filters the booths below — each shows its Grapevine price.
At a resort show, the same audience passes your booth a dozen times — which rewards builds with depth over builds with a single trick. Everything below came out of our own shop: designed, fabricated, printed and wired by one team, then stood up complete and photographed for approval before shipping.
Teramind
1,800 sq ft island with interactive demo zones.
Radware
Hands-on learning stations inside a four-sided island.
Appdome
Security demo theatre built for high-volume technical traffic.
SpyCloud
Interactive stations arranged for one-to-one conversation.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
IMAX
Large-format island built around a screening experience.
Microsoft
Modular island scaled across a multi-show programme.
Also built for Genea, Dunnhumby, Chili Piper, LHH, Calm and Spekit.
Grapevine’s shows run inside a self-contained resort: attendees sleep upstairs, eat downstairs, and pass the exhibit hall a dozen times a day between sessions, meals and receptions. At a downtown convention center your booth gets one walk-by per attendee per day; here it gets repeat exposure to the same people for the length of the meeting — the rare format where a booth compounds.
We design for that compounding: builds with depth that reward a second and third look, meeting space that turns familiarity into appointments, and hospitality that makes your booth the natural home base of a three-day stay — on one fixed contractual number, verified complete in our shop before it ships.
Layered content, rotating demos and details that reward the third walk-by — resort audiences see everything twice, so one-trick booths wear out by lunch on day one.
Design, fabrication, print and wiring in our own shop — no brokered subcontracts adding margin and drift. The people who drew your booth build it.
The complete booth stands in our shop and you approve photographs of it before anything travels — a checked build, not a hopeful one.
Design through dismantle in a single contractual figure, with the venue’s own charges forecast beside it before you sign.
Fixed and all-inclusive for custom exhibit rentals at Grapevine. Print these, take them into your budget meeting, hold us to them — that’s what they’re published for.
| Footprint | Area | Fixed price | Typical use |
|---|---|---|---|
| 10×10 | 100 sq ft | $13,000 – $15,500 | Inline. One demo point, lead capture. |
| 10×20 | 200 sq ft | $20,000 – $24,000 | Inline. Demo plus seated conversation. |
| 20×20 | 400 sq ft | $31,000 – $35,000 | Island. Two or three zones, four-sided. |
| 20×30 | 600 sq ft | $33,000 – $38,500 | Island. Adds a semi-private meeting space. |
| 20×40 | 800 sq ft | $38,500 – $49,500 | Island. Multiple engagement zones. |
| 20×50 | 1,000 sq ft | $44,000 – $55,000 | Island. Long-run product wall. |
| 30×30 | 900 sq ft | $44,000 – $55,000 | Island. Enclosed meeting room, theatre seating. |
| 30×40 | 1,200 sq ft | $60,500 – $71,500 | Island. Flagship, double-deck capable. |
The venue invoices these directly to every exhibitor, whichever exhibit company builds the booth. We estimate each line against your actual booth before you commit, then file inside the advance-rate window.
Run the numbers on most exhibit projects after the show and the same delta appears: final spend versus approved quote, up a quarter or more. The venue didn’t cause it — venue charges are tariffed and predictable. The exhibit house did, in hourly labour that “ran over,” design help re-billed as change orders, and reprints priced like emergencies. One 20×20 island at Grapevine, both ways:
On the venue’s invoice in both scenarios: space, electrical, drayage, rigging, cleaning, internet — the show’s charges, tariffed and identical whoever builds for you. A vendor who “includes” them has buried them. We forecast each line for your booth up front and place the orders before the advance-rate window closes.
We quote higher and cost less. Audit us on it — the final invoice matching the quote is the deliverable.
Live inventory below, each card carrying its Grapevine price. Choose a footprint or budget in the finder above and the selection re-sorts right here — every structure finishable as a fully custom exhibit.
12 booths · Grapevine, Texas pricing
The Gaylord Texan is Texas’s resort-format venue: nearly half a thousand rooms rising over a 19-story glass atrium, with roughly half a million square feet of meeting and event space — anchored by the Longhorn Exhibit Hall at roughly 180,000 square feet — all under one glass atrium on Lake Grapevine. Ten minutes out the door sits DFW International; half an hour away sits Dallas. The format is the point: attendees fly in, check in, and never need a car until they leave.
A mid-size floor in a high-finish building — the scale where a well-designed 20×20 island anchors the room and inlines work at conversation distance. Hall logistics run through the resort’s own dock system, on the resort’s schedule.
Sessions, meals, receptions and sleep all happen in the building, so the exhibit hall sits inside every attendee’s daily loop — the repeat-exposure economics the argument above is built on.
National meetings choose Grapevine because every attendee in America is one direct flight and a ten-minute shuttle from the show floor — which shows up in attendance numbers, and in how long people stay on the floor.
A resort venue runs its floor differently from a civic convention center — dock scheduling, contractor access and service ordering all flow through the property’s own systems and rules. We confirm them with the show’s general contractor before your plan is written, so the format’s quirks are our scheduling problem, not your move-in surprise.
Downtown shows are drive-by markets: each attendee passes once, and the booth’s job is to stop them now or lose them forever. A resort show inverts that. The same few thousand people live with your booth for the length of the meeting — passing between sessions, drifting through at coffee breaks, walking the hall again after dinner because it’s twenty steps from the elevator. First impressions still matter; second and third impressions finally exist.
The playbook that follows: content layered so the third walk-by finds something new, demos on a published schedule attendees can plan around, hospitality that makes your space the hall’s natural landing spot, and meeting areas that convert accumulated familiarity into booked conversations by day two. Booths built for the drive-by market leave most of this format’s value on the table.
Rotating content, scheduled demos and depth that rewards return visits — the design brief for an audience that will genuinely see everything twice.
Real seating, good coffee and a welcoming layout make your space the hall’s landing spot — and at a resort show, the booth people keep coming back to wins the meeting.
Semi-private meeting space and a calendar-managed reception point convert three days of repeated contact into booked, documented conversations — the resort format’s real yield.
Exhibiting across Texas too? Dallas, Houston, Austin and San Antonio run on the same published fixed model — one booth design, one project manager, every city’s price known before your year starts.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Grapevine runs on rotation — the Gaylord Texan’s calendar is a stream of association annual meetings, corporate kickoffs, franchise conventions and direct-selling summits that choose the resort format — and the DFW flight map — deliberately. Name yours and we’ll pull its manual before we quote.
| Show | Typical month | Venue | Start planning |
|---|---|---|---|
| Association annual meetings | Year-round | Gaylord Texan | 4–5 months |
| Corporate kickoffs & franchise conventions | Seasonal · verify | Gaylord Texan | 5 months |
| Direct-selling & industry summits | Seasonal · verify | Gaylord Texan | 4 months |
Resort shows reward the extra month — the property’s dock schedule, contractor rules and in-house services all book through one system, and meetings here publish their agendas early. A booth planned five months out has its demo schedule and meeting calendar built before competitors have approved budgets.
Show dates don’t create cost pressure — order deadlines do, and the decisive one closes roughly eight weeks out, when advance rates on electrical, rigging and drayage expire. Everything else in the plan exists to arrive at that gate comfortably.
Late vendor collapse, a show slot that opened up, a budget approved behind schedule — with design, fabrication and print in one building, a Grapevine booth can go approval-to-floor in about four weeks. Same quality gate (built and photographed before shipping), same printed price. Compressed timelines are our scheduling problem, not your surcharge.
Tell us the show and the space. Within 24 hours: design concepts, one fixed Grapevine figure, and the venue’s own charges forecast beside it — a budget your whole chain of approval can read at a glance.
Or call us directly — (800) 379-8451
