You’re pitching to people who build interactive experiences for a living. Your booth is the demo before the demo.
Fixed-price GDC exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth your playable build depends on has already stood up once before it reaches Moscone.
Filters the booths below — every one shows its San Francisco price.
GDC’s audience designs interfaces, lighting and player flow for a living — a booth that’s really a table with a banner reads as exactly that. The work below is what we build for technology and interactive companies: custom structures designed around the demo station, not around the furniture, with every project moving through one team from first rendering to dismantle.
Microsoft
Modular island scaled across a multi-show programme — the format engine and platform teams bring to GDC.
Teramind
1,800 sq ft island of interactive demo zones — the playable-station layout GDC floors run on.
IMAX
Large-format island built around a screening experience — screen-first design for trailer moments.
WillowTree
Meeting-led layout off an open demo front — built for publisher and partner conversations.
Fulcrum GT
Full-height LED as the structure, not an add-on — gameplay footage at architectural scale.
Appdome
Demo theatre built for high-volume technical traffic — the rhythm of a GDC expo aisle.
Radware
Hands-on learning stations inside a four-sided island — wired, lit and headphone-ready.
SpyCloud
Interactive stations arranged for one-to-one conversation — the layout recruiting teams need.
The game industry’s biggest professional event fills Moscone Center with developers, studios, engine and tool vendors, publishers and recruiters — an audience that plays your demo before it reads your signage. The most expensive GDC mistake isn’t a bad booth; it’s a booth planned without knowing how Moscone and the GDC week actually work.
Moscone Center sits in the middle of downtown San Francisco, and its main exhibit halls sit below street level. Everything your booth needs arrives through controlled docks on city streets and travels down to the floor — there’s no pulling a truck up beside your space. Freight windows, marshalling and dock targets aren’t paperwork here; they’re the difference between installing on schedule and waiting in a queue.
GDC booths live or die on the demo station: every playable build needs power and network ordered early, seating that survives a twenty-minute session, and acoustics that work with headphones on a loud floor. The expo runs Wednesday through Friday of the conference week, and a meaningful share of traffic is there to be hired — a booth that doubles as a recruiting space earns its footprint twice.
Advance orders for a March show close roughly eight weeks out — which lands in early January, right as your team comes back from the holidays. The exact deadline for the next edition is in the facts strip at the top of this page and updates automatically. Plan for it in the fall and the advance-versus-floor spread stays in your budget, not the general contractor’s.
Booth space, electrical, drayage, rigging, cleaning and internet are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Show invoices grow the same way at every convention centre: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for San Francisco and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · San Francisco, California pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a March show that cutoff arrives in early January, days after your team gets back from the holidays — which means the decisions it depends on have to be made before the year ends.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, how many demo stations you’re running, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
